But the purpose of other buildings (houses, schools, libraries etc) is not just to provide shelter.
They should also enrich our lives, convey meaning, craft identity, and delight our emotions and minds.
How? Decoration is one answer, and has been around the world for millennia.
La neta yo sí estoy gozando como la CNTE le está haciendo un desmadre a Claudia a días del mundial.
La CNTE siempre ha sido un sindicato parasitario, un cáncer para la educación de México disfrazada de lucha magisterial.
Peña Nieto a través de Aurelio Nuño, les quitó poder a estos miserables extorsionadores con la Reforma Educativa. La CNTE ya estaba controlada.
¿Quiénes salieron en su defensa?
López Obrador y su séquito de mongólicos que hoy forman Morena.
Y peor aún, AMLO los empoderó de nuevo a cambio de votos y luego eliminó la Reforma Educativa de Peña. Dándoles más poder político.
Hoy, a Claudia le explotó lo que Morena resucitó por una borrachera de poder. A Morena siempre le ha importado mas el poder político que el bien del país.
I’m making a show about buildings.
The concept is simple: do for the man-made world what Planet Earth did for the natural world.
But, when I pitched the idea, the answer was that nobody would watch it.
So I released a pilot episode on YouTube. It’s got 5.4 million views, 379k likes, and 23k comments.
People are interested, and now it’s time to make the full show.
Six episodes, filming in the UK, France, Belgium, Germany, Italy, and the USA, and releasing on a streaming service like HBO, Netflix, or Prime.
Why does this show matter?
First: we’re surrounded by buildings all the time. Look around yourself, right now… what do you see? Buildings are the logical conclusion of everything a society believes in. That’s the real focus of this show: not the buildings themselves, but what they say about us.
Second: there’s global dissatisfaction with modern architecture. This feeling gets written about online, but nobody’s given a voice to it on film or TV. That’s what this show will be. But this isn’t just about criticising modernity. That’s easy. This is about learning from the past in order to understand and improve the present, for everybody.
Third: there’s a drought of high-quality culture shows. When I spoke to film executives they said that only documentaries about sports, music, or true crime get funded. That’s a colossal missed opportunity. Galleries are always full, content about architecture goes viral online all the time, and people spend their precious holidays visiting beautiful cities.
Why no shows about architecture, then?
Tourists flock in their millions to see (for example) the buildings of Antoni Gaudí in Barcelona. But, if you asked those same people if they’re interested in “architecture”, they’d probably say no.
To put that another way: not many people want to watch “a show about architecture”, but lots of people want to watch a show that illuminates the real world they’re living in, each and every day.
What will the show be like?
Six episodes, going chronologically through history and arriving at the present, each focussing on the architecture and design of a specific period:
1. Middle Ages
2. Renaissance
3. Enlightenment
4. The Nineteenth Century
5. Art Nouveau & Art Deco
6. Present Day
But, in each case, the point isn’t just to learn about that era; the point is to learn about our modern world through those eras and what they’ve left behind. If you watch the pilot episode (included below) you’ll see what I mean.
So the show’s not really “about” the past; it’s about the twenty-first century.
That’s why it’s called The Modern World.
When you think of a typical history show there are loads of interviews, stock footage, archive photos, historical recreations, and graphics. We’re doing none of that. Everything will be filmed on location, because we’re telling our story only through the real world that exists right now. And, rather than going to the most obvious places, we’ll focus on buildings that aren’t well-known but should be more famous.
But that’s all big picture; what will it be like on screen?
Buildings used to look different in every country, and now they look the same. Why? Because the weather is different everywhere, and buildings were always a way of dealing with that weather, using local materials. Now we have air conditioning and we ship concrete around the world, so we don’t need to design our buildings with regard to local weather or rely on local materials.
Look at really old clocks and you’ll notice something: they don’t have a second hand… because it was only invented 300 years ago! Then you look at the present and you realise we’re surrounded by timers, by seconds ticking down and ticking up relentlessly. If we’re looking for a cause of our anxiety-inducing culture, that might be it.
When you spend time with the sun-softened bricks and time-warped timbers of old cities you notice that synthetic materials like plastic have taken over. When we’re surrounded by things that feel temporary, how do you think it makes us feel?
It’s only by seeing 19th century train stations, designed like cathedrals, that you realise tradition and technology aren’t enemies. New things don’t have to look boring: if the Victorians had designed AI data centres, they’d look like Medieval castles.
In the 1920s, at the zenith of Art Deco, people believed technology would uplift humanity. That’s why they decorated their buildings with statues inspired by electricity. Only by seeing their enthusiasm can we realise our own cynicism, and perhaps begin to fix it.
All of that… and much, much more.
But, above all else, this show is about a way of seeing. If you want to understand any society then you need to look at what it creates, not what it says about itself.
There’s a worldview in every single object; our skyscrapers are designed the same way as our phones. Learn to look at this world, to notice its details, and everything else starts to make sense.
What now?
I’ve been quiet online recently because I’ve been researching and working on scripts for six full-length episodes. Production begins when we’ve raised the funding.
The Modern World is coming.
@dejanirasilveir Cómo envidio a Suiza que hace referéndums directos para preguntar a la gente.Eso es democracia y no poner un papelito en la urna cada cuatro años que les da poder absoluto para hacer lo que les da la gana.
I’ve made a short film.
Look at the things around you: doors, bins, staircases, furniture, railings, doorhandles, windows.
Do you like how they look, or not?
Modern design has become boring, but it doesn’t have to be this way.
The word “beautiful” is overused. We don’t need “beautiful” lamps, bus stops, and water fountains – we just need lamps, bus stops, and water fountains that are interesting, that actually mean something.
Or, at the very least, not boring.
Because the aesthetics of architecture and urban design aren’t just a bonus; they totally change how we think, feel, and behave.
Boring environments make us more stressed and less productive; they erode our sense of community; they make us sadder, less trusting, and lonelier.
A boring world is one where we spend even more time online and where our addictions are even harder to battle.
The Problem
There is global, widespread dissatisfaction with how the world looks. In this film, and the series it will lead to, we want to investigate that feeling and give it a voice.
The point isn’t that we should return to the past or get rid of modernism. It’s about learning from the past in order to improve the present, and about giving the public what they very clearly want, which isn’t the eradication of modernism but the co-existence of modernism AND traditionalism.
Just look where tourists go, where they take their photos, and that tells you everything you need to know about what most people find interesting or beautiful.
And look at where people go on holiday. It’s always to cities filled with old architecture and design, with churches and mosques and palaces, with charming little alleyways and stone staircases and wrought-iron railings.
Of the world’s fifty most visited buildings, only four were made in the 20th century, and they’re all museums or memorials.
There’s a reason why posts about this go viral online all the time. Regardless of why the change happened, it is clearly the case that we no longer make things how we used to.
People are rightly confused by the fact that old lamp posts (to take the example we focus on in the film) are usually so pretty, while modern ones are usually so boring.
Some people say this is just an example of survivorship bias… and they’re mostly correct. But that’s the whole point!
Saying old buildings are usually prettier than modern buildings is not to say that architecture used to be better, or that the past was better.
It is simply to say that certain kinds of buildings, because they have been preserved, are good examples of what people like most.
In which case... shouldn't we try to design at least some buildings in a way that we know people like?
A Unifying Cause
Everybody, from all sides of the political spectrum and all backgrounds, stands to benefit from a world that is designed more thoughtfully and imaginatively. The world could be such a colourful, meaningful, and thrilling place!
So this isn’t about left versus right or conservatism versus progressivism; it’s about making our world a more interesting and meaningful place to live in. This should be a unifying cause, because everybody loses out when our homes and cities are badly designed.
I want this film to unite people who think they’re on opposite sides, and to create a consensus that we need to change our approach to how we design our buildings and the objects – benches, bus stops, bins, lamp posts, aircon units – that fill our cities.
The Importance of Details
We are incredibly rich and have a sprawling choice of shows to stream, phones to buy, or shoes to wear… but everything feels more and more generic all the time.
If you want to understand a society, don’t listen to what it says about itself – look at what it creates. You can learn everything about the Victorians – the good and the bad – just by looking at their lamp posts.
And what do the ordinary details of the modern world say about us?
That we are technologically advanced, very efficient… and care more about making money, about making things as quickly and cheaply as possible, than making our world an enjoyable place to actually live in.
It’s important to learn about why and how things have changed, but that’s for another time. The first step is establishing that the public aren’t happy with modern architecture and design, and that something needs to be done.
But what we need isn’t a total revival of so-called ‘traditionalism’; the truth is that traditionalism and modernism can (and should) co-exist.
The trouble right now is that we only have one, and that people are tired of it.
The Power of Noticing
But this film (and the series it will, all being well, lead to) is about more than the specific argument it presents. Above all it’s about a way of seeing the world around us, a way of noticing and thinking.
“How you do anything is how you do everything.” That is probably true, and it also applies to whole societies, not just individuals; a single doorbell implies everything else about the whole socio-economic and political system that gave rise to its creation.
And, beyond being merely “useful”, the ability to notice details makes the world a richer place to live in, and life a richer thing to lead. This is what the film is about, more than anything: the power and joy of noticing.
A Bigger Project
This short film is just the beginning. We want to make a full series about the history of art and architecture, both for their own sake and also to see what we can learn about life in the twenty-first century and how to improve it. To keep updated you can join our email list over at our website, linked in the reply below.
Final Words
You can watch the film here on X, or over on YouTube, also linked in the reply below.
So… this is where the dream begins, the dream of a new series and the dream of a more charming, more interesting, more meaningful modern world.
Spread the word.
En una economía con un estado solvente, la caída de la bolsa (incluso por riesgo regulatorio) suele ir asociada a un aumento de la demanda de deuda pública (y por tanto a menores tipos de interés). En Argentina, va todo de la mano: cae la bolsa, caen los bonos y cae la moneda.
Literal esto es lo que pasa en México. Hay ~35mm de viviendas, para el 2050 la necesidad es de ~55 millones, lo que involucra construir vivienda para todos en 800mil al año.
Lo que llaman "gentrificacion" solo es vivienda insuficiente para el inventario y esto hace que suban los precios.
Necesitamos incentivos, menos regulación, trámites expeditos y facilidades para hacer más viviendas, así como reconversión de actuales.
Querer regular los precios no va a crear los 20mm de viviendas que necesitamos, solo va a asustar a inversionistas y desarrolladores.
The interesting thing about all this:
The choice that leads to the most ego / status is rarely the choice that leads to the most likely chance of doing what you want when you’re 35.
Also the choice that leads to the “possibility” of big money in the near term isn’t the way.
Interesting framing, here’s the real thought experiment:
What you’re describing isn’t theoretical it’s the scaffolding for a Bretton Woods III trade war bloc designed to weaponize market access and IP protection as a containment strategy against China’s rise. But here’s the deeper layer:
The 145% tariff threat isn’t a negotiation tactic it’s a soft form of decoupling via financial chokepoints, commodity collateral repricing, and credit dislocation. Europe and Japan’s alignment would signal the formalization of a multipolar bifurcation, with the yuan bloc coalescing around discounted energy, BRICS+ settlements, and hard-asset collateralization.
But the catch?
This won’t be a one-way tariff war it’ll ignite countermeasures on semiconductors, rare earths, and treasuries, unleashing stress across derivatives, repo markets, and global carry trades. We’re already seeing funding market fractures (SOFR spread collapse, Brent positioning unwind, gold airlifts).
The real question isn’t “what if?” it’s: how long until this strategy triggers a liquidity seizure or FX snapback that forces the Fed to abandon its inflation mandate in favor of system stability?
My clock? Already ticking. 89 days is generous. Try 30.
“It’s a bad trade to be special rather than happy.”
💣TRUTH BOMB
Hear me out:
Whether it’s actors or athletes or founders, society puts extreme achievers on a pedestal. We seek to emulate their every behavior. We want to be special too!
Are you sure about that?
Here’s a little-known a quote from @elonmusk, arguably the most accomplished person in history:
“Extreme achievement is a tortured existence.”
Thanks goodness for the Elons of the world who advance civilization through sheer force of will…
BUT
A tortured existence isn’t what I—or most people—want.
Don’t take Elon’s word for it…
Jim Collins—the author of Good to Great—has devoted his life to studying success. He’s probably interviewed more CEOs than any living human and concluded:
“Most top business leaders don’t have great lives.”
👉Before you emulate someone it’s important to look at their *whole* life, not just one dimension of it.
There ARE people out there who have threaded the needle — with success on *multiple* dimensions:
—Accomplished in their career (but not at the extreme)
—Great spouse & parent
—Passionate pursuits outside of work
—Spiritual peace & fulfillment
—Live all-around healthy lives
The problem is we never hear about these people. You won’t see them in the news or viral social posts because… a great life looks pretty boring from the outside.
But on inside it’s spectacular.
👉Be careful who you emulate… because you just might pull it off.
(This page is from my friend @SahilBloom’s upcoming book, The 5 Types of Wealth)
Peter Thiel establece un interesante paralelismo:
Compara la "religión despertada" de California con el wahabismo de Arabia Saudí.
Ambas ideologías ahogan el crecimiento y la innovación:
ELLIOTT - HONEYWELL $5B ACTIVIST CAMPAIGN
This week, Elliott sent a letter to Honeywell board disclosing its $5B investment in the stock and asking for change.
What is their thesis and how do they plan to create $75B of equity value:
1) Elliott Investment in Honeywell
2) Honeywell Today
3) The Case for Simplification
4) A Transformational Opportunity
5) Value Creation / Valuation
A Thread 🧵
@pmarca I know this doesn’t directly answer your question, and it might sound weird, but the most important moral principle for humanity is cooperation