PR and comms professionals: the results are in, and @Inc's New Media Power List is here!
Thank you sincerely to everyone who participated; your insights into what makes new media distinct from traditional media were thoughtful, hopeful, and a true portrait of where the industry stands today.
https://t.co/ehlwwdKY3g
always nice to see the praise for our events and coverage
"Inc.’s New Media Power Rankings: The 21 Press Stops Most in Demand by Founders"
https://t.co/GiHmbtnqHb
I love to see Upstarts right up there alongside TBPN in demand to cover startup launches (see below 👀).
I also am very upfront with founders about when 'Trad Media' could still be a better home for their exclusive news, and when we have a real right to win.
Are you optimizing for an in-depth story that explains who you are to potential hires and the community, or do you really need the Tier 1 headline + photo combo to screenshot and post on social media?
Maybe that validation with investors and Big Co buyers matters more In the moment. At some point, most startups will want both.
When a founder asks if they should pursue press coverage at all, I always start by asking what end outcome they hope to achieve.
New Media like Upstarts can increasingly check some of those boxes, but we're all better off when both cohorts flourish.
New media is insider media, and the traditional press that founders/investors still care about is prestige media like the WSJ and NYT - “look mom, I made it”
New for @Inc: @lisabonos went to Demo Day to test a thesis: now that @ycombinator isn't the only game in town, who is it really for?
Once a must-have for any resume, YC faces fierce competition, an open revolt by students at Stanford, and a startup scandal it can’t quite shake.
Do you think it's still the best accelerator for young founders hoping to make their way in SV? Or are there better options out there? ⬇️
Responding to changing times, @propublica has updated our code of ethics to say, "no employee should wager on the outcome of news events on the prediction markets — regardless of whether or not they are involved in coverage of said event." https://t.co/ho5pjN5WDm
09/18/2022: The Washington Post kills the Outlook section and heralds the return of Book World.
02/15/2026: The Washington Post kills Book World.
At least Sally Buzbee owned the Outlook move. Now the Post relies on passive corporate speak, saying Book World "has been sunset."
This is a huge loss for journalists and others who follow politics. @Gallup has been the top source for presidential approval since FDR and particularly valuable because of that historical context with apples-to-apples numbers that allow us to make comparisons and see patterns.
Given that the newsroom’s pre-layoff employment was 790 people, this reflects a purge of between 44 percent of the Post’s journalists at the low end and nearly HALF (47.5 percent) at the higher end.
Which is to say, the bloodbath was even bloodier than realized. End.