Liz Ferrari

@pennstate proud | @WVUIMC Masters IMC Grad #Advertising #Effectv

[Liz Ferrari @LizFerrari_]

What the Data Tells Us About Making a Great Super Bowl Ad #EffectvEmp https://t.co/AtcqNRSLHM

[Liz Ferrari @LizFerrari_]

#MediaTalks podcast is back! This year's season will be jam-packed with advice from industry leaders & #AdvancedTV professionals 🧐 #EffectvEmp https://t.co/hRoDCaNKEo

[Liz Ferrari @LizFerrari_]

Xumo, the streaming platform joint venture between US multiplay operators Comcast and Charter, and Element Electronics are to launch a new line of 4K Ultra HD s #EffectvEmp https://t.co/B7Q88XvfQZ

[Liz Ferrari @LizFerrari_]

For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable? #EffectvEmp https://t.co/3zYwZS0OlO

[Liz Ferrari @LizFerrari_]

“If the [TV advertising] engine rooms can’t be rebuilt in a way that solves the multiscreen world that is coming, buyers will find it hard to execute their plans.” - @_JamesRooke #EffectvEmp https://t.co/txrRi5nkWZ

[Liz Ferrari @LizFerrari_]

5 advertising musts for 2023, according to marketing leaders #EffectvEmp https://t.co/8r9H1aLDm8

[Liz Ferrari @LizFerrari_]

In this webinar, @Effectv’s Travis Flood and @FreeWheel’s Sabrina Alimi discuss the current TV landscape and offer insights into reaching audiences based on data-backed advertising trends via @ANAmarketers #EffectvEmp https://t.co/BfxAGhfqXH

[Liz Ferrari @LizFerrari_]

It is one thing to ‘reach’ consumers with an ad, but critically there is a growing question on how well the ad performed? Or really if viewers have actually paid Attention to the ad? #MediaTalks #Podcast #AttentionMetrics #EffectvEmp https://t.co/EVJrzkLAtM

[Liz Ferrari @LizFerrari_]

NeuroSpa, a medical spa in the Aspen, CO area, saw a 43.5% lift in direct and organic website traffic following its partnership with @Effectv and Mnemonic. #EffectvEmp https://t.co/kxlqtq1oXM

[Liz Ferrari @LizFerrari_]

In a study with @MediaScienceLab, @ComcastAd sought to better quantify the engagement of TV and streaming advertising on the TV screen, by exploring how different types of ad exposure impact memory. #TVMakesMemories #EffectvEmp https://t.co/w0kvTIPm9S

[Liz Ferrari @LizFerrari_]

Comcast and Charter announce Xumo as the brand name for their streaming platform joint venture #EffectvEmp https://t.co/CHPD7G1nuk

[Liz Ferrari @LizFerrari_]

.@Effectv’s full-service creative agency Mnemonic produced seven different video commercials for Central Bank of Utah (@cbutah), including “Spare Change,” which was selected as a Silver Medal Winner of the 2022 Telly Awards. #EffectvEmp https://t.co/DINl2wDPcJ

[Liz Ferrari @LizFerrari_]

TV calls for a more nuanced approach to #programmatic advertising-- it’s just one hop away from doing a direct deal, which agencies are already used to. Read more about @Effectv GM Pooja Midha's perspective in this interview with @adexchanger #EffectvEmp https://t.co/YrNPvxpVkS

[Liz Ferrari @LizFerrari_]

Why New and Emerging Brands Benefit from TV | @Effectv #EffectvEmp https://t.co/ch4FY7HBNM

[Liz Ferrari @LizFerrari_]

If you know someone that has been impacted by all the recent layoffs in the news, please forward them this message that my team at @ComcastAd is hiring! #EffectvEmp https://t.co/DCMsYym7PC

[Liz Ferrari @LizFerrari_]

Gross ratings points were once the foundational currency for billions in TV ad spend. Today, this metric is a data dinosaur that’s just not cutting it in our multiscreen and multiservice world. #EffectvEmp https://t.co/MaSh7xczFr

[Liz Ferrari @LizFerrari_]

In the first three months of Central Bank of Utah's campaign with @Effectv, the bank saw an uptick in website visitors of about 5%, based on results from Effectv’s Instant IMPACT measurement tool. #EffectvEmp https://t.co/4Rzaw5Rdlv

[Liz Ferrari @LizFerrari_]

In a study with @MediaScienceLab, @ComcastAd sought to better quantify the engagement of TV and streaming advertising on the TV screen, by exploring how different types of ad exposure impact memory. #TVMakesMemories #EffectvEmp https://t.co/c29zH98eFE

[Liz Ferrari @LizFerrari_]

Can’t get the “Like a Good Neighbor” jingle out of your head after it comes on during a TV show? This report may help you understand why. #EffectvEmp https://t.co/3nGXe7vvNw

[Liz Ferrari @LizFerrari_]

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers #EffectvEmp https://t.co/oM3Z4WN36q