GTM Engineering for Product-Led Teams
GTM engineering is really about detecting the right signal at the right time, from your own analytics and from external context on those same accounts, and acting on it before the moment passes. Read more: https://t.co/ztX2CoHlSs
#ProductLed #RevenueOperations #B2BSaaS #SaaS #SalesIntelligence #DemandGeneration #GrowthMarketing #SalesAutomation #GTMStrategy #GTMEngineering #ProductLedGrowth #GoToMarket #GTM
Product-Qualified Leads: The Behaviors That Predict Who Pays
A product-qualified lead is less a form fill than a pattern of behavior in the product. The behaviors that precede a purchase, and how to spot the accounts repeating them before they convert.
Read more: https://t.co/IXXTdhrNs0
#ProductQualifiedLeads #PQL #ProductLedGrowth #PLG #GTM #SalesIntelligence #B2BSaaS #SaaS #GoToMarket
Introducing Logspot v2
Logspot v2 turns analytics into a go-to-market tool. It closes the loop from measurement to action, with identity resolution, company enrichment, GTM signals, an Actions engine with agents, an mcp/assistant connection, and a privacy engine built for compliance rather than around it.
Learn more: https://t.co/MZ0AxKZVhX
#GTM #GTMAnalytics #GTMEngineering #SaaS #SaaSGrowth #AI #GoToMarket
With #DataPrivacyWeek kicking off yesterday, it is a great opportunity to talk about the importance of privacy and how privacy-first strategies are critical when it comes to growth.
When it comes to privacy, people often focus on compliance alone and how to check the growing number of regional compliance checkboxes. Other folks sweep it under the rug, waiting until their hands are slapped or something worse happens, like getting fined or sued.
The most successful companies do it differently. Sure, we all have to deal with numerous privacy laws, which is a good thing for all of us as individuals at the end of the day, but the most successful companies also realize that it isn’t just about compliance. It’s about trust.
Trust has always been one of the most important factors when it comes to growth. More trust means better relationships, and better relationships with your customers means better results over time. The companies that truly embrace the fact that trust equals growth are almost always the most successful.
Unfortunately, building trust can often take a back seat to other initiatives. It’s not that we don’t realize that trust is important, but it’s a by-product of the fact that we are all busy people with lots of things on our plate and building real trust takes time. It’s all too easy to focus on other strategies and deliverables, especially when you don’t quite know where to start.
That needs to change, so at @ConcordTech we are kicking off a new content series this week that will give you practical tips to start building trust with your customers that will drive real growth at your company. This will include:
▶ The importance of customer choice and why it is a win-win.
▶ Customer expectations and concerns when it comes to personalization.
▶ Protecting customer data and respecting opt-outs.
▶ Smart tagging of data to avoid data being shared with the wrong parties and to avoid the usage of unwanted personal or sensitive data in large language models (LLMs) used for AI.
▶ Implementing and using privacy-first web and product analytics to drive better sales, engagement, and adoption.
▶ Why signal-based sales and marketing is the future and how trust drives better signals.
There are many more areas of exploration here, so we would also love to hear from all of you about how you think about trust and growth today, the types of challenges you run into, and where you believe things are going in the future.
I will be posting new content here, but if you want to get our content via email, you can also subscribe to our newsletter here:
https://t.co/tJUJKNWRhj
#DataPrivacy #GDPR #CCPA #CPRA #Privacy #PrivacyMatters #PrivacyFirst
@michalmolenda@dohertyjf @LogspotHQ Logspot allows you to do more with your data than Plausible.
It includes both web analytics and product analytics.
There are a number of things you can do: automations, notifications, funnels, retention, and user explorer.
There will be many more to come 😉
And finally, this lastest update brings 10 new tools added to the platform, including:
@bannerbearHQ@TiinyHost@emailoctopus
@LogspotHQ
@MarkeeCompany
Head over to https://t.co/zVZwFx0shH to check them out plus lots more awesome developer tools!
Almost 600 unique users on https://t.co/pAEwojMCNr ❤️
Stats tracked by @LogspotHQ
It's a big success for me, because I launched publicly only few days ago 🤓🎉
🔥 New tool: @logspotHQ!
"Logspot tracks your SaaS events, delivers insightful dashboards, and enhances your product with automations."
👉️ https://t.co/vZ1hQpJXFr
#Analytics#APIData#Tracking