Lol Lowe

Google Ads & Facebook Ads Strategist. Freelance #PPC. Working with brands, agencies, SMBs. Guardian of pugs 🐶 Eater of plants AKA Maker @wipsandfrogs

[Lol Lowe @LorcanDigital]

Review everything above, agree what is important to the business eg. Conversions or vanity metrics to appease someone?✔️

And move forward. ✔️

🛑Oh, and stop googling yourself.✔️

Did I miss anything off the list?

[Lol Lowe @LorcanDigital]

🛸“I’ve googled these keywords, and we’re not appearing for any of them, what are we even paying for?🛸

🤨Sound familiar? You’ve either sent or received that email.

Let’s breakdown why the ads didn’t appear for the search query in the comments...

[Lol Lowe @LorcanDigital]

🆘The Ad copy is bad. Check click through rate. What’s a good CTR? It depends on the industry & location but assume if you’re getting > 10% on non brand campaigns, you’re doing okay.

Don’t assume the worst. ✔️

[Barry Hott ☄️ @binghott]

Stop breaking the law in your ads and websites (and anywhere else)!

I put together a thread of @RobertFreundLaw's most valuable threads so far to help keep you and your brand out of court!

Bookmark these:

[Lol Lowe @LorcanDigital]

It's Wednesday afternoon which only mean it's PPC mastery training with Bob & @milesmcnair9 Today, Bob is blowing our minds with advanced ecommerce strategies - 40 minutes in and so much gold already. My clients are going to love the task list I'm creating 😈 😂

[annie-mai @anniemaisocial]

social media updates you NEED to know:

📚 A new study by Adobe shows that 40% of consumers are using TikTok to search for things they’re interested in or that they need

💸 MrBeast is testing X’s, aka Twitter, monetisation policy by uploading directly to the platform, and he’ll share how much ad revenue he gets next week

👏 You can cancel in-progress stories on Instagram

📲 YouTube has made repurposing easier as it’s introduced a new workflow to help users create YouTube Shorts via the Remix function. You can crop, zoom and stack content with ease

🪡 Threads is working on “Today’s Topics” which will feature topics based on what people are engaging with, like the “What’s Happening” feature on Twitter

🎉 Instagram is working on the ability to convert your Close Friends story to a regular Story

🔍 TikTok looks like it’s reporting traffic sources to your videos, which shows users if the video was found via the For You page or via Search Results

👀 Threads launched a feature that allowed users to sort search results chronologically, before it was swiftly removed

👋 TikTok has removed the capability to search for hashtags in its Creative Centre amidst concerns the tool was being used to “highlight potential platform censorship” as per Social Media Today

💸 X, aka Twitter, now allows advertisers to specifically target Premium Subscribers

👯‍♀️ Instagram tests option to create stories for friends

📍Instagram are still working on Live Location, which would allow users to share their live location in chat by sending a pinned location

🪡 Threads now lets you hide like AND shares on your posts

And that's all for now folks! I haven't posted any updates this year because quite frankly, I thought they were boring.

But now I'll be back EVERY Wednesday with *all* the social media updates that I think you need to know. See ya'll next week 👋💜

[Lol Lowe @LorcanDigital]

@milesmcnair9 omg, no! Hopefully he was behaving at the time, he feels the cold so burrowed under my hoodie 🤣

[Lol Lowe @LorcanDigital]

January afternoons are all about upskilling & today its PPC mastery with Bob & @milesmcnair9 (it's very cold in the UK this week, so I've decamped to the living room!) #PPCAdvertising #ppc #DigitalMarketing

[Lol Lowe @LorcanDigital]

When you finally realise that you’re starting to understand #ga4 (I had a break through today, and I’m still buzzin’ 😆) #Analytics

[Lol Lowe @LorcanDigital]

@Chadtweeter same - I was in the middle of reporting & budget updates 🙄

[Lol Lowe @LorcanDigital]

oh joy, is #googleads down???

[Lol Lowe @LorcanDigital]

well, at least I'm in good company - hey @GoogleAds can you tell us anything?

[Cody Plofker @codyplof]

This week I joined Meta's Head Of Product, Head of Sales, & Head of Product Marketing for a press conference where they gave updates on reels, announced some exciting ASC product updates, and debuted a new tool called AI Sandbox. Here are the 4 big announcements from the event:

[Semrush @semrush]

realizing February is over & monthly reporting starts this week

[Barry Hott ☄️ @binghott]

ALL marketing data is imperfect.

Your "source of truth" is inaccurate.

Now that I have your attention, let's clear some things up about marketing data and attribution:

[Lol Lowe @LorcanDigital]

A seasonal ChatGPT haiku for the PPCers out there!

PPC expert at Christmas
Analyzing ad campaigns
Ho ho ho, success!

[Lol Lowe @LorcanDigital]

@nicklm01 Did yours make it or have you been left in suspense for another day?