Edgeᴹᵀ @MBT0625 - Twitter Profile

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7 days ago

Why I Think Arkadian Matters for Polkadot in SEA After spending some time in Web3, I’ve realized something quite simple: building a great product doesn't automatically guarantee adoption. A protocol might boast excellent technology, sound tokenomics, and a stable product... but without a community, a distribution strategy, and the right market approach, it can easily become a project that goes unnoticed. Arkadian isn't trying to be just another on-chain protocol. 1. What they are doing is closer to a community-driven Go-To-Market (GTM) accelerator. They focus on bringing Polkadot ecosystem projects closer to the community and the Southeast Asian market—especially Indonesia... Oh, and I’m based in Vietnam... 😅 In my view, this is a highly practical approach. Technology doesn't generate distribution on its own. In previous cycles, many teams operated under the assumption that "build product → launch → community will naturally follow," but reality rarely works that way. Southeast Asia is a highly fragmented market. Indonesia is particularly noteworthy as it boasts one of the most vibrant crypto communities in the region. The challenge isn't a lack of users, but rather how to effectively reach the right ones This is precisely where a network like Arkadian can create value. 2. I’m particularly interested in how Arkadian places the community at the core In Web3, we’re all too familiar with follower counts, right? But true distribution, as I see it, lies in participants who understand the product and its community, experience the product firsthand, share it with others, and—most importantly—have the trust to introduce the product to their own networks. 3. Regarding PocketSoc: If Arkadian represents the community and GTM layer, then PocketSoc can be viewed as a tool that transforms those connections into more systematic activity. It facilitates connections among users within the ecosystem. I believe the current Web3 landscape doesn't lack information or communities; rather, a newcomer entering the ecosystem can easily feel lost or unsure of where to focus. If a platform can help them find a community and operate effectively, it can significantly boost distribution. Having spent some time in the Web3 space, I believe we need to rethink our approach to Go-To-Market (GTM) strategies. We need to articulate how to get the product in front of the right audience—ensuring they try it, have a positive experience, and then recommend it to others. → That is what distribution is all about. And that is precisely why I think Arkadian is worth watching It is a community-driven Go-To-Market (GTM) accelerator focused on the Polkadot ecosystem in Southeast Asia (particularly Indonesia). Rather than being a traditional protocol or on-chain product, it focuses on community building and supporting distribution for blockchain projects @arkadianworld @0x1kenobi

MBT0625's tweet photo. Why I Think Arkadian Matters for Polkadot in SEA

After spending some time in Web3, I’ve realized something quite simple: building a great product doesn't automatically guarantee adoption.

A protocol might boast excellent technology, sound tokenomics, and a stable product... but without a community, a distribution strategy, and the right market approach, it can easily become a project that goes unnoticed.

Arkadian isn't trying to be just another on-chain protocol.

1. What they are doing is closer to a community-driven Go-To-Market (GTM) accelerator. They focus on bringing Polkadot ecosystem projects closer to the community and the Southeast Asian market—especially Indonesia... Oh, and I’m based in Vietnam... 😅

In my view, this is a highly practical approach.

Technology doesn't generate distribution on its own. In previous cycles, many teams operated under the assumption that "build product → launch → community will naturally follow," but reality rarely works that way.

Southeast Asia is a highly fragmented market.
Indonesia is particularly noteworthy as it boasts one of the most vibrant crypto communities in the region. The challenge isn't a lack of users, but rather how to effectively reach the right ones
This is precisely where a network like Arkadian can create value.

2. I’m particularly interested in how Arkadian places the community at the core
In Web3, we’re all too familiar with follower counts, right?

But true distribution, as I see it, lies in participants who understand the product and its community, experience the product firsthand, share it with others, and—most importantly—have the trust to introduce the product to their own networks.

3. Regarding PocketSoc: If Arkadian represents the community and GTM layer, then PocketSoc can be viewed as a tool that transforms those connections into more systematic activity. It facilitates connections among users within the ecosystem. I believe the current Web3 landscape doesn't lack information or communities; rather, a newcomer entering the ecosystem can easily feel lost or unsure of where to focus. If a platform can help them find a community and operate effectively, it can significantly boost distribution.

Having spent some time in the Web3 space, I believe we need to rethink our approach to Go-To-Market (GTM) strategies. We need to articulate how to get the product in front of the right audience—ensuring they try it, have a positive experience, and then recommend it to others.
→ That is what distribution is all about.

And that is precisely why I think Arkadian is worth watching
It is a community-driven Go-To-Market (GTM) accelerator focused on the Polkadot ecosystem in Southeast Asia (particularly Indonesia).
Rather than being a traditional protocol or on-chain product, it focuses on community building and supporting distribution for blockchain projects
@arkadianworld
@0x1kenobi

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