Matt Buder Shapiro

Chief Marketing Officer Vytalize Health, fastest growing company in the country on the Inc 5000 2024, Co-Founder, @MedPilotCLE (acquired) Opinions are my own

[Matt Buder Shapiro @MBudershapiro]

From @ShakerHeightsHS to @Harvard. This was special. Thank you Professor @machinegunkelly for inspiring us to keep approaching life with positive energy, a playful perspective, and love

[Matt Buder Shapiro @MBudershapiro]

Honored to be announced as a finalist of the 2025 Gartner Marketing & Communications Awards for CMO of the Year.  https://t.co/Av2KOuAY8T
#GartnerAwards @Gartner_inc

[Matt Buder Shapiro @MBudershapiro]

Humbled to lead growth for the fastest growing private company in the country in @Deloitte's Fast 500 rankings, with a three-year growth rate of 126k percent and hitting over $1B in revenue last year. We're still just getting started Vytalize Health!

[Craig Marrow @CraigMarrow]

America’s fastest growing private company, Vytalize Health revitalizes its #finance processes with @NetSuite to support 900x revenue growth! Insightful Accountant shared their incredible growth story: https://t.co/a6IbJXpnwQ

[Matt Buder Shapiro @MBudershapiro]

Thank you for helping to tell our story! Grateful for this ride. @lagorio @Inc

[Christine Lagorio-Chafkin @lagorio]

It's called @VytalizeHealth and it's the No. 1 company on our 2024 @Inc Inc. 5000 list. Here's my story, and follow along for more. https://t.co/SmqdD8KzFb

[Christine Lagorio-Chafkin @lagorio]

This is it: The fastest-growing company in America. It's not crypto or AI. It's in health care. Yep, a huge industry but one with massive problems--and this company has chosen to see those as not insurmountably large, but rather as 10,000 tiny tweaks to keep making.

[Lay of the Land Podcast @PodLayOfTheLand]

Our 170th welcomes @MBudershapiro — CMO @VytalizeHealth — back for Round II.

Reflecting on the last 3 years, we cover @MedPilotCLE's acquisition, Vytalize's meteoric growth, investing in #cleveland, the power of Story Telling, and lots more!

🎙️Tune in: https://t.co/yaI2OzLfRm

[Academy of Medicine of Cleveland & Northern Ohio @AcademyMedCLE]

Another #DoctorsDay visit with AMCNO board member Dr. Shapiro. Thank you for keeping our community healthy!

[Matt Buder Shapiro @MBudershapiro]

Appreciate the conversation @Ideastream !

[Ideastream News @Ideastream]

When it comes to connecting innovation and investment, aligning goals and culture is key https://t.co/zOVNm2x7dt

[Justin M. Bibb @JustinMBibb]

Honored to serve as Vice President of @DemMayors.

We have a big year ahead - achieving historic Democratic wins up and down the ballot, moving our cities forward together and of course reelecting our most pro-cities president of recent memory, @JoeBiden. Let’s get to work!

[Matt Buder Shapiro @MBudershapiro]

I’m thrilled they are starting to share what they are doing publicly! Congrats @inductive_bio !

[Inductive Bio @inductive_bio]

We are thrilled to be coming out of stealth! See our press release (https://t.co/TdqeBLgFzS), along with some coverage from STAT in their Readout Newsletter (https://t.co/HA4BoPhYtF).

[Turner Novak 🍌🧢 @TurnerNovak]

board meeting for a seed stage startup in Ohio where the local angel group owns 60%

[blonde don @machinegunkelly]

no i said i'd give him 1 million out of my own pocket, half for shopping and half to donate to our highschools
ON TOP OF
whatever the browns pay for the actual player fee

[Justin M. Bibb @JustinMBibb]

My prayers are with the people of Israel today as they confront these attacks. Terrorism has no place in our society.

Cleveland stands in solidarity with Israel in the face of terror and condemns these acts of evil.

[Matt Buder Shapiro @MBudershapiro]

Huge step on our mission to accelerate the transition to value-based care for patients by taking care of the doctors who take care of us. https://t.co/8x3sCGkujF

[Ben Enowitz @BenEnowitz]

3.Talent’s ability to change the trajectory of the company: Talent’s ability to help build the brand, market the product, expand retail distribution, etc. is a huge competitive advantage in CPG. In many tech deals, the product really needs to stand on its own two feet. I have seen marketplaces or social networks try to “load the supply side” with talent or content, which doesn’t typically work if the product wasn’t going to win on its own. The best tech x talent partnerships tend to be a bit more narrow and defined vs CPG partnerships. This often leads to a wide range of potential equity offers.

There’s so much more to breakdown and I am sure I left off some big ones! Definitely fun to think about and happy to discuss with any founders.

[Ben Enowitz @BenEnowitz]

2.Potential dilution: the earlier stage tech deals typically require more capital to get to an exit vs CPG deals e.g hundreds of millions or billions vs tens of millions or hundreds of millions. It’s not about what ownership you have today, but what ownership you may have at an exit.

[Ben Enowitz @BenEnowitz]

However, a few general differences between tech and CPG:

1.Range of outcomes: broadly speaking there are more “grand slams” in tech deals, but also more “zeros” whereas the distribution of CPG outcomes is a bit “more narrow” and thereby more “singles and doubles”. Important for all parties to understand the risk/return of what they are getting into and impact on potential deal terms.

[Ben Enowitz @BenEnowitz]

It’s certainly a function of a few variables on the talent side e.g. “size” of the talent, intensity of their involvement, how interested the talent is in the product or problem that you are solving, etc.

It’s also a function of a few variables on the company side e.g. pre or post product market fit, quality of management team, investors, secular tailwinds, etc.

There are also some category specific variables e.g “opportunity cost” of an endorsement opp in the category, category saturation with other celebrity brands, etc.

[Ben Enowitz @BenEnowitz]

I often get asked about the rising trend of celebrity/creator involvement in ”equity deals.” This can take a number of forms, ranging from a celebrity co-founding a business to a celebrity’s passive investment as part of a fundraise.

One of the most common framings that I get asked about is tech companies vs CPG. The big question is: How much does it cost for Celebrity X to get involved in my business?