Mack Collier

Digital Marketing Strategist helping companies connect with their most loyal customers to drive real business growth, all with a Southern accent.

[Mack Collier @MackCollier]

In August I started using these same conversion tactics on my own publication. Since then, my conversion rate has increased by 90% & my revenue by 64%. Am a believer and good to see that the tactics Spotify is using work across platforms and publishers. Link in comments:

[Mack Collier @MackCollier]

That it does.

[Horse @TheFlowHorse]

Son of a bitch this stings.

[THE CHAINSMOKERS @TheChainsmokers]

Btw this was a trick question. Just went through and blocked everyone that responded

[Mack Collier @MackCollier]

@CountrywithT Kids have no filter 😅😅

[Brian Cates - Political Columnist & Pundit @drawandstrike]

Guess why someone never shows you this?

[Mack Collier @MackCollier]

@ByCasagrande 12 comments and 7 of them are from the same guy spamming the chat.

[Mack Collier @MackCollier]

@CowboyGarrott Letting LSU beat Okie by 100 would have expanded the field much faster.

[Mack Collier @MackCollier]

@JoeSquawk @Amy_Siskind @CNBC @CNBCMorningCall Blocked @amy_siskind about 5 years ago. This is literally the first time I have seen anyone in my feed mention her since.

[Mack Collier @MackCollier]

@Tom_Gray_Boxing Man Shavers was something else. Heart of a lion!

[Mack Collier @MackCollier]

@CountrywithT Same.

[Mack Collier @MackCollier]

@TideMachine @AlabamaFTBL Prothro getting hurt is one of the biggest what-ifs in Alabama football history. Bama’s offense was gutted w/o him. With him, winning the SEC and NC was possible.

A healthy Prothro would have been the Heisman front runner in 2006. Could that have swayed Tebow to Bama? Who knows.

[Mack Collier @MackCollier]

@AngEngland I hate it. College football was my favorite sport by a mile, growing up. It’s now a developmental league for the NFL.

[Mack Collier @MackCollier]

It will only fall further from here.

Fans are tired of buying a jersey for a player in August, then watching him hold up his school for another 3 million in December, then leave for another conference.

College football is dead. Just haven’t had the funeral yet.

[Front Office Sports @FOS]

College football viewership is down 11% through September compared to last season.

FBS game broadcasts are averaging 1.7 million viewers across all Nielsen-rated networks.

[Mack Collier @MackCollier]

@R4TN4M1776 @NicoleAuerbach The team that couldn’t beat unranked Iowa State at the end of the season didn’t make the NC game. Probably the most compelling argument that the BCS system worked.

[Mack Collier @MackCollier]

@ironfbstats Record of Alabama football for the 4 years prior to each coach arriving:

Alabama 1954-1957: 10-24-4
Alabama 2003-2006: 26-28
Alabama 2020-2023: 50-6

[Mack Collier @MackCollier]

@joeseewoesee @Brett_McMurphy Apparently you don’t remember Mike Shula loading up on 2/3-star greyshirts. Those kids were Saban’s best options and he still took them and won with them.

[Mack Collier @MackCollier]

@Brett_McMurphy The difference is, Nick Saban inherited Mike Shula’s 3 star greyshirts, DeBoer inherited Saban’s 5 stars.

[Mack Collier @MackCollier]

@mtntallpaul @NickFondacaro Blocked.

[Selene Mariposa @Selene_Mariposa]

McDonald's is spending 8.5 billion dollars to find out why families stopped coming.

I can save them the 8.5 billion.

They took out the playground.

The plan, announced Wednesday at investor day. Better food, faster service, new equipment, AI tools, hospitality training, and a bigger push into chicken and beverages. They call it Next. The goal, they say, is making customers feel more comfortable.

Wall Street loved it so much the stock fell 5 percent to its lowest since 2022.

Over five years McDonald's shares are down 3 percent. Burger King's parent is up 14. The owner of Taco Bell and KFC is up 13.

This is not a hamburger problem. This is a McDonald's problem.

So let us talk about who used to eat there.

Parents. That was the whole business. Parents at 5:40 on a Tuesday with three kids in the back and nothing thawed at home.

You did not go for the burger. You went because your kids could run screaming through a plastic tube for 40 minutes while you sat with a coffee and experienced silence.

That was the product. The food was the cover charge.

The first PlayPlace opened in 1971 in Birmingham, Alabama, and for fifty years it did one job. It made small children demand to go to McDonald's.

Then 2020 arrived, every play area in the country closed, and a great many never came back. The equipment came out during a remodeling program named Experience of the Future.

The Experience of the Future turned out to be a touchscreen.

Their own chief executive said he did not know if ball pits were in their future.

Sir, you were not selling ball pits. You were selling forty minutes.

So now there is no counter, no playground, and no reason for a seven year old to want to go. A screen, a window, and a bag.

And for that we pay prices that require a moment of reflection in the parking lot.

For thin, overcooked, oddly uniform pucks that taste like a memory of beef.

I did not love them because they were good. I loved them because I was eight and there was a slide.

And have you seen the new buildings.

The old ones were unmistakable. Red roof, yellow arches, legible from a highway at 70 to a child who could not yet read.

The new ones are a flat gray box with a small logo and a drive through wrapped around it. A regional claims office with a fryer.

They removed the color, the characters, the counter, and the playground, and then hired consultants to find out why it no longer feels like anywhere.

Which is why, when I have to eat fast food, I go to Chick-fil-A.

Not for the politics. For the competence.

They have led the customer satisfaction index for fast food eleven years running, and average 8.5 million dollars per location against McDonald's 4 million.

More than double, while closed on Sundays. Fifty two days a year with the lights off, and still double.

A seventeen year old hands you a bag and says my pleasure and means it about 70 percent, which is 70 percent more than a touchscreen has managed.

McDonald's is spending 8.5 billion on hospitality training.

Chick-fil-A earns 8.5 million per restaurant by just having some.

So here is my consulting proposal, free of charge, on behalf of mothers everywhere.

Put the playgrounds back.

Not a nostalgia campaign. Not a retro cup. The structure. Tubes, slides, a door the kids cannot open from the inside, and a bench where a tired woman can sit.

And understand what you are buying, because it is not lunch.

A six year old does not know your food is bad. He has no basis for comparison and no functioning palate. He thinks the burger is incredible because he is standing in a castle made of tubes.

That is the window. That is the only window you get.

You catch them before the taste buds arrive, and thirty years later they drive past your sign, feel something they cannot explain, and pull in anyway.

That is not a menu strategy. That is imprinting, and you shut it down in 2020 to save on cleaning.

Eight and a half billion dollars for AI tools and hospitality training.

Or a slide.

🦋

[Mack Collier @MackCollier]

@jimdunaway Probably the worst part of that quote was he referred to fans at the game as being ‘your fans’ to the players instead of calling them OUR fans.

[Mack Collier @MackCollier]

@landofthe80s All day baby!