Madani

Your nice friend that nags you w/ email marketing sauce to make more money.

[Madani @Madani_EMM]

@Ayardz0107 Try now!

[Madani @Madani_EMM]

🚨HIRING🚨

Looking for a strong ecom email designer who’s sharp in Figma.

Long-term opportunity

DM if interested!

[Madani @Madani_EMM]

@Rose13634 DM

[Madani @Madani_EMM]

@Rukeme_Favour Try now!

[Madani @Madani_EMM]

The majority of my friends who graduated this year are still job hunting, with no income to show for it

After paying multiple five figures for university and spending four years studying without earning a dime.

...and they're still not questioning the system, or realizing they got fucked.

[Madani @Madani_EMM]

If you want to scale a subscription brand, you need to do it right or it’s going to super hard for you to scale.

And the first thing to set up correctly is your offer + retention strategy behind it.

Having a really strong email & SMS system behind it is non negotiable.

You need to have an aggressive post purchase flow with 7+ emails, focus on your list growth, have a subscription upgrade flow, churn prevention flow…

On top of all of that, you need to segment your list heavily to improve your CVR, have better customer experience, generate more revenue, get lower unsubscribe rates, and better deliverability.

And make sure you’re tracking your metrics and don’t only watch your email-attributed revenue.

If you implement all of that, you’re going to make it easier to generate profits & scale.

[Madani @Madani_EMM]

3. Blasting your subscribers' list with endless discounts just dilutes your positioning.

You should send education-based emails while giving value to your customers. As well as handling objections within those emails.

That would avoid attracting the type of customer who only waits for discounts to buy your product.

[Madani @Madani_EMM]

Your ecom brand is stuck at under 20% of revenue from email?

You only need to fix a few things to get it to 30%-40% of total revenue.

Here are the 3 lessons that can make the difference:

[Madani @Madani_EMM]

2. The money is in flows, not campaigns

While you're sending your usual 2-3 email campaigns per week. You should notice what format, angle, copy is working well and take that to your email flows and let it rip.

[Madani @Madani_EMM]

Every Dose is ripping with this email

1. Looks native, so the sales resistance is down

2. They try to relate their avatar to a story they probably saw on Reddit a million times.

3. They're super specific about their avatar and its situation "mom of three" "still crashing midday"

4. They're reducing friction for the user "Not to add another thing to your routine"

5. Seasonal offer rips because it contains a lot of urgency

[Madani @Madani_EMM]

If your emails are landing in the spam folder or going into the promotions tab, here's what you need to do:

1. Clean your list (suppress people who haven't clicked in 90-180 days, remove hard bounces immediately)

2. Send your email campaigns to 90-60-30-day engaged until you have good metrics, then you can expand to 180 days.

3. Authenticate your domain (SPF, DKIM, DMARC)

4. Warm up your sending domains gradually

5. Segment your list properly (VIPs, recent purchases, purchase frequency, AOV, Category interest...)

6. Avoid spammy copy

Implement this, and you're going to be fine

[Madani @Madani_EMM]

@ArbMails Good shit

[Madani @Madani_EMM]

I’ve always lost momentum whenever I woke up and just didn’t feel like working.

And it hurt my growth more than anything, especially when you don’t see the immediate results of your actions.

But I’ve learned that you just have to put one foot in front of the other, keep making small daily improvements, and stay in the game.

The results of your actions usually don’t show up until 6–12 months later.

[Madani @Madani_EMM]

I came to Canada when I was 18 with no clue what I wanted to do.

I started university.

Worked 13 different jobs trying to cover rent & groceries.

I took any job I could get.

Till I saw what was possible out there, outside of the normal path.

So I decided to launch my first Dropshipping Shopify Store selling eyewear.

Failed around 10 test product tests.

Then one finally hit.

It went on to generate over six figures in revenue.

And it literally shattered all my limiting beliefs.

After that, I started a marketing agency serving medical practices. And I just hated it.

So I made another pivot.

Today I'm building an email marketing agency. I'm still new but I really wanna be the best at the space and good at what I do.

I'm 21 and I'm nowhere near where I want to be but I will definitely get there.

One thing I struggled to understand is that everyone has different timelines, so just keep putting the reps and let time do its thing.

[Madani @Madani_EMM]

Many brands worry too much about the design of their emails and how they actually look.

I've seen ugly emails convert like crazy.

It's all about the messaging.

If you have the right segment of subscribers and the right copy, you'll crush.

[Madani @Madani_EMM]

@maxwellcopy You're inspiring me big G! keep doing what you're doing

[Madani @Madani_EMM]

Founder-led emails almost always perform.

Because people relate to people.

Instead of the email leading with ingredients or product features (which absolutely have their place), they lead with the founder's struggle.

The same problems their customers are dealing with today.

Then they finish with a 90-day money-back guarantee to remove the risk.

Relatability + risk reversal is a powerful combo.

[Madani @Madani_EMM]

This is why RIDGE is a 9-figure brand.

Their welcome flow is stupid simple.

Email #1: One message. One big CTA. One clear discount.

Email #2: If the discount didn't do it, they switch angles. Now it's all about community and identity. They associate success and winning with people who use their product.

Email #3: They make the offer impossible to miss, stack social proof, and educate you on why the product is worth buying.

Takeaway: Your welcome flow should follow a logical sequence. Every email should have a different angle because every customer buys for a different reason.