Rukeme Favour

Retention-Focused Email Designer | E-commerce & Shopify Brands | Conversion-Driven Campaigns

[Rukeme Favour @Rukeme_Favour]

Always feels good ending a week with one of these:

[Rukeme Favour @Rukeme_Favour]

@Madani_EMM Can’t DM @Madani_EMM

[Rukeme Favour @Rukeme_Favour]

Always feels good ending a week with one of these:

[Rukeme Favour @Rukeme_Favour]

If you're an e-commerce agency or an e-commerce brand seeking a dedicated email designer/in-house designer. Let’s have a chat!

[Rukeme Favour @Rukeme_Favour]

Always feels good starting a week with one of these:

[Rukeme Favour @Rukeme_Favour]

@diegogarzam Hey @diegogarzam ; I’m interested in this. Sounds exciting!

[Rukeme Favour @Rukeme_Favour]

More to come soon. And when I can share; you’ll see exactly what I mean👀

Until then; are you more drawn to minimal or bold design? Let’s debate in the comments 👇

[Rukeme Favour @Rukeme_Favour]

30 days. 2 brands. Work I genuinely can’t wait to show you. I can’t share just yet but I’ll say this: these past 30 days have pushed my design skills further than I expected.
I’ve been deep in minimal design lately and honestly? I’m in love. Clean layouts. Intentional whitespace.

[Rukeme Favour @Rukeme_Favour]

Every element earning its place on the screen.

It’s a different kind of discipline; resisting the urge to add more and trusting that less does the heavy lifting.

[Max Sturtevant @maxwellcopy]

AI email design is ass and I'm not going to pretend it's not.

I got so excited when Claude Design dropped and I was generating emails thinking holy shit this changes everything.

But then I tried to actually use one for a client. Pulled it up and asked myself if I would actually upload this into Klaviyo and send it?

No. Not even close.

It looks good in a screenshot... but if you're the person who actually has to send this email to a real list and put your agency and brand's name on it… you know immediately it’s not good enough.

I've tried or at least given a look at every email design tool out there and it's the same story every time.

Even for copy, the best AI-trained copy still takes so much back and forth to get right that you might as well have written it yourself.

And I think a lot of agencies are finding this out the hard way...

They went all in on AI for production thinking it would save them time and money. But brands notice, and they'll churn because of it.

We still have real humans writing copy and designing emails across all of our accounts.

And in 2026 that's somehow become a competitive advantage lol

Here's what I actually think is going to happen:

Brands that don't obsess over design quality will be fine with AI output pretty soon.

But eight and nine figure brands that actually care about how their emails look and read are a long way out from AI replacing humans for that level of work.

I'm not anti AI. But I think people are way ahead of where the tech actually is right now and the reality of what brands are actually comfortable sending…

[Rukeme Favour @Rukeme_Favour]

@xcyynical 💵💵💵

[Rukeme Favour @Rukeme_Favour]

Always feels good ending a week with one of these:

[Tamer Oukour @tameroukour_]

freelancing teaches you fast that being good at the work is not enough

you also need to:
reply properly
set expectations
ask better questions
handle feedback
follow up
not disappear

talent gets you noticed

reliability gets you rehired

[Rukeme Favour @Rukeme_Favour]

+1 today 🎉

[Daryl Ginn @darylginn]

Notice those suddenly quiet about GPT Images 2.0 and Claude Design this week, when last week it was basically the end of designers.

[Rukeme Favour @Rukeme_Favour]

Looking back at my former deigns and just laughed loud! Truly appreciate everyone who supported me at my beginner stage

[Rukeme Favour @Rukeme_Favour]

Some of my recent email designs!

[Rukeme Favour @Rukeme_Favour]

@EmerieOnoh Oh, Rockmama is the brand not a person 😅

[Rukeme Favour @Rukeme_Favour]

Always feels good ending a week with one of these:

[Rukeme Favour @Rukeme_Favour]

Emails recently cooked for Inspiro Tequila

[Rukeme Favour @Rukeme_Favour]

@EmerieOnoh Have you tried Motion and Foreplay?

[Rukeme Favour @Rukeme_Favour]

Email Design Mockup for BYOMA