Alireza Qolami 🛸

10+ YOE Design Partner. End-to-End Brand, Product, and AI Content. In love with Soundtrack.

[Alireza Qolami 🛸 @MadeByAlireza]

رویاهاتو فراموش نکن!

[Alireza Qolami 🛸 @MadeByAlireza]

Last week I read The Mattering Instinct. One idea stuck: the mattering instinct ladder.

Applied to brands:

Noticed
Understood
Needed

Most brands are stuck on rung one and blame the algorithm.

[Alireza Qolami 🛸 @MadeByAlireza]

@devxnuj Clients almost never ask to see the brand guidelines document first, they ask what their Instagram grid would look like. A logo on a business card feels abstract to someone who has never run a business before, but a scrolling feed is something they already live every single day.

[Alireza Qolami 🛸 @MadeByAlireza]

@_SAMMYARTS Fair point on the centralized thing, but Instagram just hides the curation inside stories and close friends instead of a public grid. People still build taste there, it just does not show up as neatly as a Pinterest board full of aesthetic screenshots.

[Alireza Qolami 🛸 @MadeByAlireza]

@drapzdesigns Almost 2k likes is a strong signal. Curious how posts like this on X actually convert into real client projects for you. Do you engage on LinkedIn as well. If so, how does that experience compare, and how do you measure which platform performs better.

[Alireza Qolami 🛸 @MadeByAlireza]

@_SAMMYARTS Did almost the same thing but with Behance instead, and I remember the moment it actually clicked, I stopped saving things because they looked cool and started saving them because I could explain why they worked.

[Alireza Qolami 🛸 @MadeByAlireza]

@hkazazi این توییتو میزنم 🌝🤣

[Alireza Qolami 🛸 @MadeByAlireza]

@ismailkestel @yahyavision Make it pop might be the most translated phrase in design history and almost nobody agrees on what it decodes to.

[Alireza Qolami 🛸 @MadeByAlireza]

@yahyavision Took me way too long to figure out that explaining a decision well has almost nothing to do with vocabulary and everything to do with sequencing.

[Alireza Qolami 🛸 @MadeByAlireza]

Today new concepts

[Alireza Qolami 🛸 @MadeByAlireza]

@WesleyBancroft Presented two directions to a founder once, clean and polished versus weird texture that made half the room uncomfortable. She picked the weird one, said the polished one looked like every other pitch deck. That brand still gets recognized in screenshots without the logo showing.

[Alireza Qolami 🛸 @MadeByAlireza]

@yahyavision A client once asked for a bigger logo because it felt invisible. What he actually meant was the brand felt weak overall. We fixed the hierarchy and typography, never touched the logo, and he stopped mentioning it. If we had made the logo bigger, the real problem would still there

[Alireza Qolami 🛸 @MadeByAlireza]

@stevelauda_ Fourteen years ago a designer I admired told me the goal was never to stop feeling behind, just to keep working while feeling that way. Every new project still opens with that same doubt, then the first sketch happens anyway and it gets quieter :)

[Alireza Qolami 🛸 @MadeByAlireza]

@WesleyBancroft Most rebrands are not driven by customer need at all, they come from a new CMO wanting a visible win in their first six months. The equity gets treated as a starting budget instead of something that took years to earn, and that mismatch is usually visible the second the new logo.

[Alireza Qolami 🛸 @MadeByAlireza]

@DetecPiyJeytive خیلی مصنوعی و اگزجره بافت و سایه‌های صورتو درمیاره. انگار هیچ یکپارچگی وجود نداره.

[Alireza Qolami 🛸 @MadeByAlireza]

@javadsaberi_ به‌بهه 🔥

[Alireza Qolami 🛸 @MadeByAlireza]

A luxury coffee shop needed a new visual identity for a new location. Audience: managers and entrepreneurs. The decision: one tagline, your time + coffee, repeated on every product. Still in the design phase. Where have you chosen repetition over creativity?

[Alireza Qolami 🛸 @MadeByAlireza]

@ilyamiskov Three years without mastery and you're still showing up for both. That's the part most people skip past because it's not a satisfying story.

[Alireza Qolami 🛸 @MadeByAlireza]

@yahyavision What would you say is the one word founders overuse the most when briefing a designer, besides premium? My guess is modern, but I want to hear what you have run into.

[Alireza Qolami 🛸 @MadeByAlireza]

@WesleyBancroft I think most of the time, a full logo sheet along with clear usage priorities keeps things simple without taking away from the look of Kimberly's work.