“If you aspire to be a design leader with legitimacy and credibility among non-designers, then you must seek an optimal middle path: Think (strategize) like a gene... https://t.co/KhxWRCTWch #InsideDesign via @InVisionApp
We’re moving to an era of generalists.
Clients don’t want to waste their time searching for a Strategist and then another for Logo design and then find someone who can do the website and so on.
The value of their time is growing rapidly which calls for more ‘one-stop solution’ options.
The rise of AI also has a significant factor as MVP and startups prefer atleast “something” to start with rather than a bespoke system.
All of this coupled with the saturated market and fast paced trends might be the factor.
That being said there are many who have excelled this and have secured the spot to be just Logo designers and the high ticket clients prefer them.
So many inflated Design titles out there! 🤦♂️
A design director in one place may hardly match a Senior in your org and vice versa.
A "Senior" designer you see on X, may hardly be a Junior in your team.
Don't focus too much on the titles,
Focus on growing your skills, being easy to work with and positioning yourself well.
and you will do great! 👍
@MarkKnd Landing
Unable to DM you. We are a startup and we introduced a Saas platform - Strique which is a comprehensive app designed to assist e-commerce businesses, specifically online store owners, in streamlining and optimizing their digital marketing efforts.
Q: How do you design a world-class user experience?
In the clip below, Airbnb co-founder and CEO Brian, @bchesky explains that one route to great UX and word-of-mouth growth is designing the perfect experience for one person:
“How do you make something for a million people? If you pick one person, study them, and take their journey, you can actually build something really personal. You can design something and keep iterating until they love it. Don’t stop improving it until that person loves it, and you’re not allowed to move to the second person until the first person loves it. Then you get the second person and keep iterating until they love it. And so on.”
As Brian argues, designing the perfect experience for one person is a much easier place to start than trying to design something for a million people. And when people truly love your service, they become your marketing department.
He uses storyboarding and tries to imagine a “10-star experience” for an Airbnb check-in as an example:
“A 5-star rating typically means nothing bad happened. But what if there was a 6th star?”
He proposes the following ever-improving scenarios:
6 stars: You get to your Airbnb, and there’s a bottle of wine and fruit waiting for you with a hand-written note
7 stars: A limo picks you up from the airport, and when you get to the house, there’s a surfboard because the host knows you like surfing
8 stars: You ride back from the airport on a giant elephant, and there’s a parade in your honor
9 stars: You land at the airport, and there’s 5,000 teenagers cheering your name, and you do a press conference in the front lawn of your Airbnb (”The Beetles Check-In”)
10 stars: Elon Musk picks you up from the airport and says, “We’re going to space”
The point here is that while you might not be able to create an 8+ star experience for your customers, the act of thinking through the perfect experience for one customer and figuring out a way to scale something close to that to all of your users can help you arrive at a user experience that is truly amazing.
Remember, design backward.
Credit: @StartupArchive_
Prototyped a little app that allows you to take frames from @figma and 'pull them into space'.
The frames stay linked to the canvas and update on any changes
My mum has always prayed for me to come across good people in life.
I'm taking the prayer for Designers to come across good developers who care about design in life.
🙏😇
Behance and Dribbble was everything for me. It was my portfolio - I never really had a .com. Didn't need it. Plus, it was fun competing to be featured or to get to the front page with other top designers.
I'm a little bummed designers today don't get to experience that as much.