Marketing & Technology Research

Sharing research at the intersection of Marketing & Technology. IoT, AI, Robots, chatbots, AR/VR, wearables, SST & much more! (not associated with any journal)

[Marketing & Technology Research @MarTech_lit]

Do you know any marketing researcher who’s research focuses on technology and who are active on Twitter? 🧐 Tag them so we can virtually say hi, shake hands, get to know them and their work. Let this be the start of a community of collaborators and friends with interest in tech.

[AMA Technology SIG @AMATechSIG]

A variety of new articles on tech in marketing are out this week, with CB featured https://t.co/oQTQ9NNbo7

[Dr. Nisreen Ameen @ameen_nisreen]

Delighted to share our @SameerHosany @AliTarhini paper titled '#Consumer #interaction with cutting-edge #technologies:Implications for #futureresearch' in #computers in #HumanBehavior.
@comp_science @MarTech_lit @ELSpsychology @ElsevierConnect
Free access
https://t.co/5JyGbv4QcE

[Marketing & Technology Research @MarTech_lit]

A strategic framework for artificial intelligence in marketing
https://t.co/XCUIzjq0ak

read the article to know how mechanical, thinking, and feeling #AI can be used in marketing strategically.

[Marketing & Technology Research @MarTech_lit]

https://t.co/SUMGqj8N8k

[Marketing & Technology Research @MarTech_lit]

So what’s the deal with anthropomorphized robots? Should we do it or not? What determines consumer reactions? Why?

Read this meta-analysis in @JAMS_updates to know all about the moderators and a fantastic future research agenda on the topic.
#AI #Robots
https://t.co/0TWsNwWOJp

[Marketing & Technology Research @MarTech_lit]

The AMA Tech SIG has recently picked up the pace and is actively sharing new articles.

That has caused an identity crisis here since our account was created to fill that gap when TechSIG was slower.

What would you like to see here?

[AMA Journals @ama_journals]

#AI-driven recommendations are all the rage in #ecommerce. Do they work best for utilitarian purchases like wheelbarrows or hedonic purchases like designer shoes? Find out: https://t.co/JbxK08MyJo

Full JM article: https://t.co/pnLeIaz3QI

#MarketingAcad @longoni_chiara @lucacian

[International Journal of Research in Marketing @IJRMktg]

AI is becoming an increasingly important part of Marketing. Ma and Sun overview the most common methods of machine learning and set out a research agenda in 5 aspects of Marketing: method, data, usage, issue, and theory.

#machinelearning #marketing #data

https://t.co/4JRdIizvIL

[Marketing & Technology Research @MarTech_lit]

Could #MarTech get any better than this? Don’t miss this:

JBR paper on #AI in marketing by
@JochenWirtz and colleagues.
Using topic modeling, they identify 10 themes among the publications thus far and offer suggestions for future.
https://t.co/miNhO1mF5g

[Marketing & Technology Research @MarTech_lit]

Don’t miss the deadline for this CFP on living and working with #Robots in service frontline

[AMASERVSIG @amaservsig]

New deadline – October 31st, 2020.
Open call for Special Section - Journal of Service Management
"Living and Working with (Ro)bots – The Impact of (Ro)Bots on the Service Frontline"
Guest-Editors & Track Chairs: Werner Kunz & Arne De Keyser
More here https://t.co/cxQqHUKfPF

[Marketing & Technology Research @MarTech_lit]

🚨Dissertation Competition🚨

Marketing PhD students with dissertation topics on technology and/or innovation, check this call by @AOM_TIM

[AOM TIM Division @AOM_TIM]

PhD students and advisors take note! We're inviting submissions for the 2021 @AOM_TIM Best Dissertation Award. 🎓 Submit your 5-page abstracts until January 22nd, 2021. All infos under ➡️ https://t.co/xNmYD8JjGo #Innovation #Technology #MgmtTwitter @AOMConnect

[JoSM @J_o_SM]

Be sure to check out JOSM’s latest special issue “New Frontiers in Digital Media Services” (Volume 3, Issue 3) guest edited by Werner Kunz and Gianfranco Walsh:
https://t.co/RAvLbiQ6z5

[Marketing & Technology Research @MarTech_lit]

Should we consider consumers’ opinion in shaping ethics of #AI/technology? Does asking consumers about negative outcomes of #AI scare them off of future #AI adoption?

Read this fascinating thread by @iyadrahwan which includes their published research findings on these matters

[Iyad Rahwan | إياد رهوان @iyadrahwan]

New work:

"The Moral Psychology of AI and the Ethical Opt-Out Problem"

in which we (@JFBonnefon @azimshariff & I):
(1) discuss the limits of normative ethics in building moral machines.
(2) ask whether polling layperson preferences is a good idea or fear-mongering!

Thread 👇

[Marketing & Technology Research @MarTech_lit]

Link to the paper

https://t.co/zxinFukZVU

[Marketing & Technology Research @MarTech_lit]

The 🍒 on top of all the #AI papers of past week is @JofMarketing experiential perspective on AI developed by @DrGiesler @rebecca_reczek @PuntoniStefano & Simona Botti.

Read this before you start your journey into #AI research.

[Marketing & Technology Research @MarTech_lit]

This paper by @ameen_nisreen @AliTarhini & colleagues addresses AI-enabled consumer experience and its antecedents related to commitment, trust, & quality using survey data & SEM method.
https://t.co/b8kphqlteR

[Marketing & Technology Research @MarTech_lit]

Can #AI coach your staff? Who would benefit most from such training?

New JM article shows the results of 3 field experiments using #AI coaches (vs. human vs. human&AI assemblage) on sales agent learning & performance within #FinTech industry.

[AMA Journals @ama_journals]

New JM article available: "Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions"

Read it here: https://t.co/a8VWvrBCkQ

[Marketing & Technology Research @MarTech_lit]

B2B matketers: It’s time to embrace #DigitalMarketing toolbox!

Paper on “digital marketing capabilities gap” provides a 20 year review & research agenda on the topic & discusses 4 themes:
channels
social media
digital relationships
digital technologies
https://t.co/7Te7wGXTKB!

[Marketing & Technology Research @MarTech_lit]

The mention of Davidsbridal was related to this news:

https://t.co/zf94UKHSaX

[Marketing & Technology Research @MarTech_lit]

Would brands like @davidsbridal benefit from implementing 360-Video #VR?

This JBR paper on #VirtualReality suggests VR has brand implications that depend on consumer knowledge. Authors offer the underlying process & how to attentuate negative effects
https://t.co/cyHvwh4i7J

[Marketing & Technology Research @MarTech_lit]

Someone put our thoughts into words!

New article from @followstefanie (one of our favorite people on planet) and Karen Robson. Discussing the potentional of #drones in impacting marketing. They offer potential areas for research on this technology.👏👏
https://t.co/Xcs9YcENPP