Marcos Angelides

A media strategist type; wannabe photographer, terrible 5-a-side footballer.

[Marcos Angelides @MarcosAngelides]

The next time you’re nervous about presenting your sales forecast, just remember that Anthropic are saying they’ll make more money than *checks notes* all of China.

[Marcos Angelides @MarcosAngelides]

Now do what you will with those AI results, but the broader point is still important (even if you hate AI). The more local your marketing strategy is, the better your campaigns will work.

[Marcos Angelides @MarcosAngelides]

Isn't it odd how we don't hear our own accents, only other people's?

To us, our accent are just normal. Which might be why ads that use regional voices work so well.

People are hardwired to notice familiarity. A local twang creates an immediate signal that something’s relevant

[Marcos Angelides @MarcosAngelides]

(And now for the controversial bit. Sorry!)

The same study tested human-read ads vs AI generated ones. Audiences expected the human ones to do better, but AI voices turned out to be more distinctive, more attention-grabbing and more likely for people to choose the brand.

[Marcos Angelides @MarcosAngelides]

AI won’t write a viral post. But it can spot why your last one failed.

Prompt: what mismatch exists between the hook, the promise and the payoff in this post?

It’s not always the idea that failed. Sometimes it’s the structure that lied.

And AI is brilliant at finding it.

[Marcos Angelides @MarcosAngelides]

@media_lad 😂

[Marcos Angelides @MarcosAngelides]

@ehdecker @nytimes The really big existential question is, what happens if we let AI’s replicate?

That would arguably make them a living species. And living things have rights.

[Marcos Angelides @MarcosAngelides]

@dereklwalker That’s been the purpose of education since the Industrial Revolution. The problem is that jobs have evolved but the education system hasn’t.

[Marcos Angelides @MarcosAngelides]

@Will_Humphrey @markhadfield Rice pudding is the quiet luxury of desserts

[Marcos Angelides @MarcosAngelides]

@UncensoredCMO @shaneoleary1 Love this take

[Marcos Angelides @MarcosAngelides]

@juliancole Well said

[Marcos Angelides @MarcosAngelides]

@ddmlxr @Grace_Kite @shaneoleary1 Fair point. I’ll read through. But that’s part of my point. The table is what does the rounds in the trade press. I’ve read two articles about it, and neither shared any detail or nuance.

[Marcos Angelides @MarcosAngelides]

@Grace_Kite @shaneoleary1 Ps - I mean no disrespect to you or the author. But over simplified tables like the one above can do more harm than good.

[Marcos Angelides @MarcosAngelides]

@Grace_Kite @shaneoleary1 Or better yet, stop trying to dissect advertising as though it’s an a la carte menu.

[Marcos Angelides @MarcosAngelides]

@tomroach If they were listening then the advertising industry would be running campaigns to target these people. Unless your friends don’t believe you and think you’re part of the big lie 😂😉

[Marcos Angelides @MarcosAngelides]

@TweetsByASD With the occasional comment of, “but it would’ve looked cleaner without the harp”

[Marcos Angelides @MarcosAngelides]

@tomroach Lots of use by people for their holidays. Food prep too. It’s great for recipe ideas based on what you have in your fridge.

[Marcos Angelides @MarcosAngelides]

@yasserthoughts A blender? You’re very fancy, Yas. The back of a fork is fine for me.