Mariah Tang

AVP #Content @Stamats. #mentalhealth, #running, Oxford comma fan. TopRank 50 Influential Women, 6x #CMWorld #speaker. #healthcare #fintech #HigherEd #b2b #blog

[Mariah Tang @MariahWrites]

Curious about a #ContentMarketing career? You could ask me, "WHAT do you do at your job, exactly?"

Or, you could listen to this @siriusmediacomp #podcast, where I share #ContentStrategy tips from @Stamats and my decade-long content career: https://t.co/yvOrbd1QgN #SMC2024

[Mariah Tang @MariahWrites]

Perfecting your #MarTech stack? Don’t sleep on search query tracking tools—they reveal what your audience is searching for in real time.

Get more MarTech & #SEO insights from @anngynn at @CMIContent : https://t.co/6d69lIhWgk

[Mariah Tang @MariahWrites]

Inspiring audiences is what #ContentMarketing is all about. In this new article from @CMIContent and @anngynn, I join 20 other #CMWorld speakers to give actionable advice you can use today. #CMI #marketing
https://t.co/tdbwBuXhMC

[Mariah Tang @MariahWrites]

How do you rise on social media despite the evil algorithms? 🤬 Create what the audience wants Right Now - and don't make them work for it.💡
Get insights from me & other experts at the #SME2024 panel "Cracking the Code: Getting Noticed through Algorithms" https://t.co/0yxgyaLMDj

[Cheryl Caplow @c2caplow]

A #content marketer's skills in storytelling and connecting with audiences, including journalists, naturally support PR media outreach and attract earned media that might not pick up the generic news topic. @MariahWrites @CMIContent https://t.co/0zhwDEA3sq

[Keith @keithdunn]

The 2024 Barkley Marathons has ended. There are five finishers. #BM100

[Keith @keithdunn]

Ihor Verys approaching the finish of the #BM100.

[Keith @keithdunn]

Sebastien Raichon began loop five, three minutes before the cutoff. For the first time ever, seven runners are on loop five at the #BM100.

[Keith @keithdunn]

Ukrainian Ihor Verys is the first on loop four to lead at the #BM100

Photo credit: ⁦@howiesternphoto⁩

[Mariah Tang @MariahWrites]

If you can't find me today, I'll be fangirling over the #BM100 tweets from @keithdunn 🙌🎉 #BarkelyMarathon

[Keith @keithdunn]

Kelly Halpin, Harvey Lewis, Hendrik Boury, and Nicolay Nachev came in together after dropping on loop two and are tapped out. #BM100

[Keith @keithdunn]

We are hoping there is no intervention from the Tennessee state legislature, as we currently have seven runners in transition. #BM100

[Neil Patel @neilpatel]

Top 5 digital marketing trends for 2024

Trend #1: Companies will create podcasts over blogs

Ideally, you should have both, but podcasting it a blue ocean.

There are 1 billion blogs. And there are 7.8 billion people in the world.

That’s 1 blog for every 7.8 people.

On the flip side, there are 4.2 million podcasts.

That’s 1 podcast for every 1857 people.

Trend #2: Companies will spend time on the less popular social networks.

Although Facebook, YouTube, and Instagram are the more popular social networks, they don’t provide the best return on ad spend.

Here are the social networks that provided the best return on ad spend in the last 30 days.

X – 6.8
Pinterest – 5.2
Snap – 4.9
TikTok – 4.1
YouTube – 3.9
Instagram – 3.3
Facebook – 3.2
LinkedIn – 2.6

Trend #3: Marketing moats will become non-existent, other than brands.

What makes Jordan shoes special isn’t the quality of the shoes. There are a lot of other high-quality shoes.

It’s the brand (Jump Man logo).

What made Kylie Cosmetics popular was the brand… not the quality of the product.

Technology has made it easier to copy the competition.

But the one thing that can separate you is your brand.

Check out the percentage of SEO traffic that is brand-related based on revenue size.

It just enforces the power of a brand.

Trend #4: You’ll change the way you write content

There are two things in this trend.

First off, it used to be where 2300-word articles were the ones ranking at the top of Google.

Then it became 1447-word articles.

And now look at the average article length by industry.

It’s because of tiktokification. The average user spends 95 minutes a day consuming short-form content.

And the second thing is human-written content will outperform AI-written content.

94.12% of the time, human-written content outranked AI-generated content.

But what’s interesting is more marketers are relying on AI to create their content.

This should make it easier for your content to stand out.

Trend #5: Marketing will no longer focus on 1 region

Big companies are already doing this. Mid-size companies and startups will start.

Instead of just focusing on the US or the UK, you’ll have no choice but to expand globally.

It’s where the money is.

Plus it is less competitive in most regions outside of the US.

Here’s our traffic by region.

When we first popped on the Inc 5000 list, we were ranked number 21.

Our international expansion led the way for revenue growth.

We aren’t the only ones experiencing this… it’s why most Fortune 1000 companies have a global effort.

[Iowa DOT @iowadot]

(1-11 5:30 pm) We haven't seen weather like this in a LONG time. If it is at all possible for you to stay home over night tonight and tomorrow, please do. Crews will be out, but the snow/wind may make it tough to keep roads open. Check https://t.co/2XHJbG5B9b for travel impacts.

[Digital Health Awards @DHealthAwards]

MERIT | Alex Sanchez @nmhix | beWellnm The New Mexico Health Insurance Exchange Blog Series (Digital Health Media / Publications: Blog Post Series) #DHAF2023

[TopRank Marketing B2B @toprank]

For #CMWorld our #ContentMarketing list showcases 50 top influencers including:
@MariahWrites
@meghkeaney
@michaeljbarber
@hanelly
@anngynn
@cspenn
@melissabreker
@marketingprofs
@jayacunzo
@AmyBalliett
@slosee
@EditorStahl
@PRisUs
(Part 2 of 4)
Details:➡ https://t.co/mjE2I3Ye9b

[Max Planck Florida Institute for Neuroscience @MPFNeuro]

Memory loss is a devastating effect of #AlzheimersDisease. Dr. Yingxue Wang has been awarded a $1M @NIHAging grant to research memory formation and storage, and how cholinergic functional decline, as happens in Alzheimer's, impacts these mechanisms. https://t.co/XYbWdaOkjC

[Mariah Tang @MariahWrites]

This partnership represents a pivotal opportunity for credit unions as we equip them with the modern tools and services they need to effectively meet the needs of the growing SMB market https://t.co/xFjUdJFc4O

[Caitlin Kelly: veteran journalist, writing coach @CaitlinKellyNYC]

If you want to capture a journalist's attention -- of which we have so little now! -- get to the point! Your press release lede needs to make us immediately want to know more. Not as common as it should be.

[Max Planck Florida Institute for Neuroscience @MPFNeuro]

Meet 8 high school students who spent 6 weeks researching with our neuroscientists! They presented their findings on July 21 to an audience of experts and community leaders.
See photos from their presentation: https://t.co/s4MeVNifpp
#AI #NeuralImaging #BrainScience

[Max Planck Florida Institute for Neuroscience @MPFNeuro]

Good day! This is your reminder to vote for us in the @pbillustrated Education Awards, Innovation category. We couldn't be prouder of our #STEM learners. Vote daily through July 31 if you believe in our mission of #STEMEducation! https://t.co/fQHBPOpg7m