Mathew Lunsford

Sports Marketing Professional, Entrepreneur, cycling & recreational softball enthusiast. #Tweets are my own opinions. Wabi-Sabi Insta @Mat_Lunsford

[Mathew Lunsford @Mat_Lunsford]

@DoerflerJared @HannaGolfCo Love this!

[Mathew Lunsford @Mat_Lunsford]

@KevinGraySports @MrChrisArnold @newbalancehoops Sick.

[Farm Action @FarmActionUS]

Rep. Thomas Massie is on the brink of securing a huge win for small farmers.

His PRIME Act is officially included in the 2026 Farm Bill.

If this passes, it will deliver a blow to Big Ag’s stranglehold on the meatpacking industry.

“This would make it easier for local farmers to sell directly to local consumers using a local slaughterhouse.”

How?

It would cut the USDA out of inspections for local processing facilities.

“You don’t need the USDA to inspect a facility that has seven employees.”

“So what I’ve proposed is that you could just have the local health inspection… inspecting these slaughterhouses.”

“As long as you don’t cross state lines, you shouldn’t need the federal government’s involvement in this processing.”

“The good news is, I got that in the Farm Bill.”

@RepThomasMassie

[Mathew Lunsford @Mat_Lunsford]

Congrats to you and your team. Unreal!! 👊

[Shannon Furman @FurmBiz]

This is the most overlooked thing about what we do. Hard Knocks and now Chasing Sunday are turned around in basically real time.

[Jeff Darlington @JeffDarlington]

New @PGATOUR CEO Brian Rolapp takes another page from his NFL experience by teaming up with NFL Films to do what they do best. Interesting from a business perspective — but also just generally cool content.

[Matthew Tkachuk @TKACHUKycheese_]

🥇

Is that good?

🇺🇸

[Mathew Lunsford @Mat_Lunsford]

@pq9jskdz2m @seanmdav @SouthwestAir @swapapilots Bob Jordan doesn’t care.

https://t.co/tSrxGzyG0T

[Mathew Lunsford @Mat_Lunsford]

@chris_kratovil @SouthwestAir Been a LOVE loyalist & A-Lister for 15+ years. Since 2023, the hospitality has taken a real hit. These changes justified by some mythical surveys feel like the work of Excel bean counters. They may reverse course,with no real differentiator, hard to see how it’ll holds up.

[Mathew Lunsford @Mat_Lunsford]

@TomatoTEEJ @SouthwestAir @TheJacobTurner The response, while nice, wreaks of AI.
The em dash / marks, how it calls attention. The LOVE Southwest has banked on is no more.

[Mathew Lunsford @Mat_Lunsford]

@HuKnowNothing Accurate.

[Mathew Lunsford @Mat_Lunsford]

@JoePompliano Incredible.

[Make L.A. Great Again 🇺🇸 @lalovestrump]

A bakery owner in Texas brought in $88,000 in a month just selling cinnamon rolls 😮… a major part of her success was creating quality social media content versus outsourcing it to food influencers

Cool to see entrepreneurs succeed like this by putting in work

Social media can be an incredible tool for small business if leveraged properly

[Dept. of Agriculture @USDA]

🌱 Farmers First

Today @SecRollins, alongside @SecKennedy and @DrOzCMS announced a $700 million Regenerative Pilot Program to help American farmers adopt practices that improve soil health, enhance water quality, and boost long-term productivity, all while strengthening America’s food and fiber supply.

[Beef Support | BeefMaps.com @BeefMaps]

WHEN TYSON SHUTS DOWN, TOWNS DIE.

WHEN RANCHERS SELL DIRECT, COMMUNITIES LIVE.

WE’VE SEEN THIS MOVIE IN KANSAS, IDAHO, TEXAS, NEBRASKA.

ONE PLANT CLOSES AND A WHOLE COUNTY GETS WIPED OUT.

SAVE BEEF, SAVE AMERICA.

BUY LOCAL 🇺🇸 https://t.co/ml7XAEF2qf

[ESPN @espn]

30 for 30 ‘Boo-Yah: A Portrait of Stuart Scott’, chronicles the trailblazing ESPN anchor who broke barriers, brought hip-hop culture to SportsCenter and inspired millions through his career and courageous battle with cancer.

Premieres December 10 at 9PM ET on ESPN and the ESPN App 🎥

[JB and family @SimmonsBart]

I beg you…..please support independent brands and ranchers. Buy direct from a rancher. https://t.co/SWFXMV3Swp , we are family owned and operated. We ship nationally.

“In 1970, cattle ranchers earned 70¢ of every consumer beef dollar. Today, they get just 30¢.”

[Mathew Lunsford @Mat_Lunsford]

@SMB_Attorney And now… @pizzahut has a full blown call center to order… no more calling Ray down the street for a fresh pie…

[Mathew Lunsford @Mat_Lunsford]

@AMAZlNGNATURE No one has tagged @tkelce & @taylorswift13

[Mathew Lunsford @Mat_Lunsford]

Guilty! 🤷‍♂️

[Adam Grant @AdamMGrant]

Cursing is rarely a symbol of low class. It's often a mark of high authenticity.

Evidence: Swearing predicts higher rates of honesty and integrity. It signals a willingness to prize candor over courtesy.

A little profanity shows that you're being real and you do give a damn.

[Mathew Lunsford @Mat_Lunsford]

@missmayn I’d jump in on “just”.