Matt D. Wright

SEO, @Green__Clicks & practical joke enthusiast. Otherwise found riding MTBs, decks or surf boards. SEO provider at

[Matt D. Wright @Matdwright]

I have now moved to pastures new on BlueS*y @matdwright

[SearchEngineJournal® @sejournal]

Google Search Sees UK Decline, Users Express Low Trust In AI. via @MattGSouthern: https://t.co/dT3au9l5c6

#seonews #Google #SEO

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

"What's ChatGPT's share of search?"

Very tough to answer. But, if we assume:
- Every LLM prompt is a "search"
- Desktop + mobile web traffic, excluding apps, is close enough
- Mixing data from multiple panels is kosher

Here's what it looks like 👇👇👇

[Matt D. Wright @Matdwright]

Fascinating search engine comparisons, internationally, for ecomm SERPs

[Aleyda Solis 🕊️ @aleyda]

The State of Global E-commerce SEO: How to Maximize Visibility & Trends to Watch - My presentation from #IntSS, going through:

* Top Product related SERP Features Trends in the top markets
* Most popular Web structures of top ecommerce across main markets
* How to move forward with shifting visibility of product related queries

Read here: https://t.co/mxq9NKSifK

[Aleyda Solis 🕊️ @aleyda]

ChatGPT is still veeeeery far away from Google in worldwide traffic, however, it is getting nearer to Bing 👀👇 - Source: @Similarweb

[Chris Long @chris_nectiv]

Technical SEO Tip: To improve site performance, identify "Request Initiator Chains".

One file can be responsible for forcing the browser to load many more requests:

[Chris Long @chris_nectiv]

This is great. @aleyda launched a site called "SEOFOMO News", a community where marketers can see the top trending stories in SEO:

https://t.co/nMEcHZ1BXU

The site allows users to submit new stories and then uses a Reddit-style upvote system to determine the most popular content. This will serve as a really useful aggregator site for marketers to easily find the content that's trending in the community.

Huge resource from Aleyda Solís and just one of the many contributions that she's made to the SEO community.

[Matt D. Wright @Matdwright]

@you_know_ai SEO is dead, all hail GEO https://t.co/663cLF8slw

[Aleyda Solis 🕊️ @aleyda]

How To Rank in AI Overviews — 11 Tips To Follow 👀👇

* Create high-quality, authoritative content
* Include answer-oriented sections
* Match the search intent
* Use plain language
* Properly format your content
*  Improve your SERP rankings
* More!

By Petar Marinkovic, read: https://t.co/6jpcyMGu27

[Matt D. Wright @Matdwright]

@gofishchris Oh my, rank tracking is getting stupidly complex. Especially I've noticed when you see featured snippets that differ day by day, server location by server location!

[Brodie Clark @brodieseo]

Google AI Overview (AIO) tracking in Semrush vs. Ahrefs.

I'm a fan of both tools, but there are core differences worth highlighting.

Semrush launched AIO tracking on September 3rd and Ahrefs on October 7th – with the Ahrefs database still fully populating.

Here are the main differences from my POV and what I like best about AIO tracking within each:

*Semrush*

• Device type

Within Semrush, you're able to toggle by desktop/mobile to see AIO inclusions. On mobile, you generally see less compared to desktop. AIOs on mobile appear quite differently (in terms of showing the link for a source), so I'd expect CTR to be lower. It's helpful to see this insight in Semrush. Ahrefs has device filtering, but I believe this is constrained to search volume.

• SERP screenshots

This feature is a major standout for Semrush in general. For every keyword in their database, they keep screenshots of SERPs for ~30 days. So I'm able to see what the actual search results look like for an AIO. This can be extremely helpful.

• Speed of release

It is commendable how quickly Semrush released AIO tracking in their toolset. They probably have the most extensive set of features being tracked in their Organic Research report out of any tool, being a key point of difference for them.

• AIO traffic value

When filtering by a feature, they have a traffic value metric assigned for that traffic. For instance, the overall value metric for Investopedia for AIOs on desktop in the US is $2.6M, being a helpful figure to share with clients. Ahrefs has a similar metric, but I don't believe you can get this to show when filtering by specific features.

*Ahrefs*

• Country comparison

While both tools have the ability to filter features by country, I quite like how I can click on the locations list in Ahrefs and very quickly see AIO traffic for all locations and specifically what it shows for others. e.g. I can see at a glance that NZ has AIOs appearing for Investopedia.

• Ranking in the AIO itself

Being different to the SERP screenshots tool for Semrush, all the data is stored in Ahrefs for each of the data points more intricately. So much so that you can see where your website appears in the top 3 results of the AIO itself. You can technically do this with Semrush, but it requires viewing the screenshot.

• Position assignment

Ahrefs assigns the AIO as position 1 within their dataset, whereas Semrush currently shows it without a position assigned. I suspect Semrush will have reasoning behind this due to managing historical performance, but I do like the Ahrefs approach considering standard AIOs do appear at the top.

• Specific date comparisons

Within Ahrefs, you can select very specific dates and see how AIOs have changed. I'm a big fan of this feature, especially when completing product grid analysis for eCommerce stores.

Note: if either tool thinks something isn't correct in this comparison, please feel free to comment with a screenshot showing otherwise.

[Katherine Argent @effthealgorithm]

This is outright content theft. Google isn’t even hiding it anymore. They are displaying recipes AND comments ON SEARCH.

I hope every engineer and exec involved chokes on their next free Google-provided meal while the rest of the open web struggles to put food on the table.

Via @rustybrick

[DEJAN @dejanseo]

WordPress falling apart
Google to be broken up
Internet Archive hacked
.io domains to be gone
anything else?

[Matt D. Wright @Matdwright]

Nice! https://t.co/kwFgQO1S7s

[Matt D. Wright @Matdwright]

So unlike the joy that we SEOs found in 2020 when the Featured Snippets launched, it is unlikely that as an underdog (ranking 10th+) you will benefit from AIOs. BOOOOO!!!! Kudos to Yevheniia Khromova and Ivanna Vashyst for producing this research: https://t.co/XXwgwLStu4

[Matt D. Wright @Matdwright]

NEW Research 🤓 😍 asks: Can you rank in Google AI Overview (AIO) as an underdog 🐶? Potentially. But new research suggests that you need to work hard on your website's topical 'expertise' (E-E-A-T).

According to a fantastic piece of research from @awebranking, Thread 🧵

[Matt D. Wright @Matdwright]

"Google is prioritising sites with deep topic expertise." Furthermore: "Google’s approach to sourcing from top organic domains for AIOs is relatively consistent... Google links to top-ranking domains to ensure its AI-generated content is accurate and reliable."

[Sudharshan @sudu_cb]

Here's how I gave GPT-4 a photo of a refrigerator and asked it to come up with food recipes in under 60 seconds.

[Adam Gent @Adoubleagent]

Erm.

Has anyone else read the DOJ Fact Findings PDF around Google vs Colorado (and USA)?

I only ask because it details how Google uses session logs (click data) throughout its system.

From crawling, indexing and ranking.

Long read but fascinating.

[Aleyda Solis 🕊️ @aleyda]

The easiest way to track AI Overviews for *free* for your targeted queries was just released by @ahrefs since the AIOs filter is shown along with other SERP features in the organic keywords report that Ahrefs Webmaster Tools free users get access to! 👌 If you're not yet using it, check it out: https://t.co/YXYIJLd1Vc

**Btw, this is a spontaneous, non-paid share of a free useful feature. Although Ahrefs has been an SEOFOMO sponsor in the past, have done cross-campaigns with them over here, and I also have a paid account with them, I too have a free one that use to assess the features they offer to free users, and haven't requested or paid for this. I hope you find it useful!