Mathew Walters

Head of Paid Marketing by day, Freelancer by night 👑

I spend at least 60 hours a week in PPC accounts.

[Mathew Walters @MathewWalters8]

#PPC #GoogleAds #BingAds #MicrosoftAds #FbAds #Analytics

Ask me a question?!?!

#DigitalMarketing #SearchAds #PPCchat #PaidAds #Marketing #SEO #Business

[Mathew Walters @MathewWalters8]

Okayyy 🙄

#GoogleShopping
#PPC
#Payperclick
#GoogleAds
#Digitalmarketing

[Mathew Walters @MathewWalters8]

🚩

#PPC #RedFlag

B2B client with a £1k budget.

🏃‍♂️

[Mathew Walters @MathewWalters8]

Joined the thread bangwaggon.

Follow me on there, where I will try harder to force myself to tweet or thread, should I say.

🙂

https://t.co/pc9GT7QSfO

[Mathew Walters @MathewWalters8]

Advice I would give to new people in PPC.

Don't worry if the suggestions you apply from the PPC guru you follow don't work for your clients.

Every client is different, and not 1 strategy suits all.

Test, take risks & react fast.

#PPC #PPCadvice #PPCProfessional #PaidAds

[Mathew Walters @MathewWalters8]

Happens often, junior & mid level PPC execs who manage these accounts, have no clue about tracking or even how to check the legitimacy when they inherit or set up accounts.

It is made worse that the top level in the companies CBA to even show/teach them.

[. @marcodoesbiz]

Reviewing one of the dirtiest Google Ads accounts I've ever seen right now.

Agency reports 100 thousands of conversions (they counted site visits).

Look into actual conversion actions & history...

$24.969,52 for 1 actual conversion (ticket sale).

Brutal.

[Menachem (Google Ads) @MenachemAni]

Getting started with YouTube Ads? 📺
Trying to uncover why results aren’t better? 💯

Here’s what I’ve learned about running video campaigns.

SEVEN things about YouTube Ads that I wish I knew sooner:

#PPCChat #GoogleAds #YouTubeAds

[Menachem (Google Ads) @MenachemAni]

A search for “marathon training plan” in Google probably means they need running shoes, fitness trackers, etc.

But on YouTube they might want to watch Shorts about what people ate to prep.

There’s no way to be sure of intent, so the “next step” has to be truly compelling.

[Google Ads @GoogleAds]

Live from #GoogleIO

Generative AI capabilities in Search are coming soon 🥳 Read about what this means for Search Ads today and in the future → https://t.co/8aOPn7PFLLive from #GoogleIO

Generative AI capabilities in Search are coming soon 🥳 Read about what this means for Search Ads today and in the future → https://t.co/8aOPn7PFLc

[AdsLiaison @adsliaison]

GenAI capabilities are coming to Search.

In a new experiment in Search Labs called Search Generative Experience (SGE), AI-powered snapshots will show key info. You can click links to dig in or ask follow-up Qs in a new conversational mode. #GoogleIO 1/3

[Mathew Walters @MathewWalters8]

@NeptuneMoon A1: I am busy today, but regarding the future, it crosses my mind, but I know I can't control it, so I just need to adapt as and when.

I feel we will always be needed in some capacity, as we always find a way to manipulate the machine to do what we want.

#PPCchat

[Mathew Walters @MathewWalters8]

I just let Google Ads create a responsive search ad for me!

I feel dirty!

The ad was not great, but it was useable enough for me to test it out.

Obviously, they don't do pins, so I had to edit this and some headlines.

But I feel like a traitor 🥶

#GoogleAds #RSA #PPC

[Jessie Healy @Jessie_HealyDTC]

I talk to eCommerce founders almost every day.
I am shocked that 90% of them haven't calculated how much they can afford to profitably acquire a customer.
So let's break down a simple way to work it out.

[Mathew Walters @MathewWalters8]

@euperia Mr McCombe, a man of many talents!

Miss you around the office, mate.

P.s. One table leg is shorter than the other 😉

[Mathew Walters @MathewWalters8]

Still need to switch from #GA3 goals to #GA4 goals?

When importing/setting up a goal to replace GA3 in Ads, add this as a secondary goal (not primary).

Let the data build up then switch to primary.

#PPC pros will know this, but starter levels may not.

#Marketingtwitter #DM

[Mathew Walters @MathewWalters8]

@MenachemAni Honestly, I started as a Pmax fan, then not a fan, then realised they are just too good to ignore for E-comm.

I feel this will help me work some things out for the lead gen side, as well as improve the E-commerce side obviously.

🙂

[Mathew Walters @MathewWalters8]

Game changer 🤓👑

[Menachem (Google Ads) @MenachemAni]

Performance Max Asset Group Reporting is rolling out! We're seeing this in some of our accounts! 💥

Super excited about this!

#PerformanceMax #GoogleAds #PPCChat

https://t.co/OIJ7LSQujx

[Mathew Walters @MathewWalters8]

Update, I now have a 3 year old and nearly 1 year old.

Tip: If you only have 1, stop whilst you're ahead, no idea as to what I was thinking 😅.

The plan was 3... the plan has now changed 🏳️‍

[Mathew Walters @MathewWalters8]

Working from home with a nearly 2 year old who is tired but fighting it OMG!

Tips welcome!!

🤯

[Mathew Walters @MathewWalters8]

Manual/max clicks*

[Mathew Walters @MathewWalters8]

Brand campaign tip:

Want to run a brand campaign but skip existing users?

Run a manual brand campaign, add a remarketing list (all users) and exclude this audience or reduce the bid by 90% your choice.

#PPC #GoogleAds #PPCTips #DigitalMarketing

[Mathew Walters @MathewWalters8]

@PPCKirk Manual CPC is a great asset. For me, it is always the go-to fix if something goes wrong with smart bidding or to get a campaign started.

It is also great for targeting really niche markets where customers have a very specific target market.

Love your tweets btw 👍🏽