Better Content Matters

Better Content. More Traffic. Increased ROI. We can make that happen for your business.

[Better Content Matters @MattersContent]

Learn why evergreen content doesn’t last forever anymore.
https://t.co/fRvBY5cJ1s #humanwriters #digitalmarketing #contentwriting

[Better Content Matters @MattersContent]

Confused about what to do for SEO and AIO? Let us help.

https://t.co/tPikelD8dV #digitalmarketing #humanwriters

image: Josephine and Mercie

[Better Content Matters @MattersContent]

Discover how to craft content that truly engages readers while also satisfying algorithmic ranking demands -- and if you'd rather just run your business, we can help.

https://t.co/daztCMrOUj

image: Farmhouse in Provence, Vincent Van Gogh

[Better Content Matters @MattersContent]

If your current content strategy is still built around keywords, rankings, and out-of-date assumptions about SEO, the time to adapt is now.
https://t.co/k2qDwCFmmn #humanwriters #contentmarketing #digitalmarketing #contentwriting

[Terry Humphrey @THumphreyPhotog]

Full moon rising over Whitefish Bay May 30, 2026.

[Better Content Matters @MattersContent]

"It takes courage to grow up and become who you really are." — E.E. Cummings
#humanwriters #pride🌈

[Better Content Matters @MattersContent]

Businesses relying on older SEO tactics may find it harder to compete in the current landscape. Learn what to do -- and how we can help.

https://t.co/UjimvelXzX #digitalcontent #humanwriters #AIO #SEO #contentwriting
image Hotel Melrose Lobby 1880

[Better Content Matters @MattersContent]

Learn how AIO searches for and prioritizes content.

https://t.co/XbNWUnRpT1 #humanwriters #SEO #AIO #digitalmarketing #contentwriting

image: Flax scutching bee

[Better Content Matters @MattersContent]

FREE 500-Word AIO Audit. Send us your current AI-generated content, and we'll tell you how to upgrade and get Google's attention. Message us here to get started.

[Bugsy Sailor @BugsySailor]

Sunrise 2,693. Various notes.

- A near 60° sunrise feels like I’ve come out of a long hibernation of sorts.

- Impressed to still see snow on the ground that is not the result of a massive human made snow pile.

- This has been a difficult stretch.

[Better Content Matters @MattersContent]

We know how to tell your story and get you noticed.
#humanwriters #contentwriting #digitalmarketing
https://t.co/fGuNNTEe8O

Image: Marcelle Lender Dancing the Bolero in "Chilpéric"

[Better Content Matters @MattersContent]

AI bias can break trust -- here's what you need to know for your business.
https://t.co/mpLcIln5kW #contentwriting #AIbias #digitalmarketing #humanwriters

Image: The Camera Obscura

[Better Content Matters @MattersContent]

“I am writing you from inside a body that used to be yours." Ocean Vuong

#mothersday2026 #humanwriters #digitalmarketing #contentwriters

image: The Great Mother by Arthur B. Davies

[Better Content Matters @MattersContent]

THIS.

[Aleyda Solis 🕊️ @aleyda]

🚨 Focusing your AI search optimization strategy on exploiting AI systems’ weaknesses and shortcomings to achieve faster results is a déjà vu for anyone who has been doing SEO for more than five minutes, and it rarely ends well.

Creating parallel content purely for AI platforms instead of users. Publishing self-serving listicles. Buying domains just to redirect them and artificially inflate perceived popularity. These tactics may work temporarily, but systems eventually catch up, and the consequences for your brand visibility, credibility, and long-term presence can be significant.

Instead of chasing loopholes, focus on what is genuinely useful for your audience over the long term. Build around your real differentiators, expertise, brand positioning, and customer experience.

Optimize for where these systems are heading and what they are likely to reward consistently over time: usefulness, credibility, clarity, corroboration, and strong user value. Not for the temporary shortcomings that create substandard experiences and ultimately increase risk for your brand.

The brands that avoid these traps and build for the long term are the ones that will ultimately win.

[Better Content Matters @MattersContent]

Just leaving this right here...

[Semrush @semrush]

80% of #1 rankings are human-written. AI can help with speed, but expertise is what keeps rankings alive.

Get the full picture of your SEO performance and AI visibility here: https://t.co/nrqQJFqgMe.

[Bugsy Sailor @BugsySailor]

Sunrise 2,685.

[Better Content Matters @MattersContent]

Before you change your schema based on this, FAQs still help AI understand your content. Just be sure to frame your answers with extractability in mind.

[Barry Schwartz @rustybrick]

Google to no longer support FAQ rich results https://t.co/4FwDBmKRsX

[Terry Humphrey @THumphreyPhotog]

Good Friday morning from Paradise!

[Better Content Matters @MattersContent]

"...for AI to use your content, it needs to understand it, trust it, and easily incorporate it into answers." #digitalmarketing #bettercontentmatters #contentwriting

[Semrush @semrush]

67% of URLs featured in AI Overviews also rank in Google’s top 10 organic results – reinforcing that SEO remains essential.

But for AI to use your content, it needs to understand it, trust it, and easily incorporate it into answers. The difference between being featured or overlooked usually comes down to three factors:
1. Structure
2. Freshness
3. How easy your content is to cite

Here are 8 steps to try today ⬇️ https://t.co/Mz0Gi0qVSE.