@atrupar Cheating? Here’s former CEO of Cantor Gaming Lutnick: In a 2016 settlement with the Justice Department, Cantor Gaming admitted to committing a host of crimes, including money laundering and aiding and abetting the operation of an illegal gambling business. violations. (Politico)
MASTERFUL PROCESS RESPONSE TO CONTENT QUESTION
Jean-Pierre declares the process. She frames the question as someone else's, not hers because political. So, inappropriate for her.
Business spokes need to learn to do this.
HAVE A STORY TO TELL ABOUT THE AUDIENCE
Too many answer questions. Instead, respond with a story for the audience. Even if you're being arrested and carried away by the police,
Here’s a quietly wonderful thing I noticed:
If you talk to someone who was in choir or band at a majority Black HS, you’ll eventually discuss those annoying fundraisers for uniforms, instruments, etc. & a SURPRISING number will casually say:
“Oh, Dolly Parton paid for ours”
Navy SEALs have a saying:
"Task saturated"
It's when you're overwhelmed by numerous problems happening at once.
The fix:
• Prioritize the problems
• Execute one w/ 100% focus
• Move onto the next
Trying to do everything is how to do nothing.
Prioritize and execute.
@TraceyGemmell17 @AnnGarvin_ A Canadian in Paris many years ago, my go to was Starbucks:
1. No smoking
2. Big coffee cups
3. Breakfast muffins
Folks at home were appalled. I was caffeinated.
I CALLED THIS FINDING THE OTHER GORILLA
"If you have a client in public trouble for some wrongdoing, one tactic might be to find others more culpable and attempt to make those companies the subject of the story, diverting public attention from your own."
All marketing degrees should require psychology and consumer behavior classes.
Until that happens...
Here 11 books on psychology every marketer should read:
GREAT REPORTER
I was in Moncton for McCain family court case and worked with Paul to get majority shareholders' story across and then afterward. Great file to work on.
A House Divided by @pwaldieGLOBE about the rise and split of the McCain french fry family remains my all-time favorite Canadian business book. Michael McCain steps down as CEO of Maple Leaf Foods /via @globeandmail https://t.co/iG4NXEfPcL
“When you do the maths and realize that a one-hour meeting for eight people equals one full business day, along with serious costs associated with that for a business, these shorter, more focused meetings are a no brainer" #frictionproject @rbhinds https://t.co/1xny4wT2aF