US Market share vs this time last year:
Yuengling Light, +72.3%
Coors Light, 12.2%
Modelo, +10.8%
Miller Lite, +6.9%
Bud Light, -29.9%
Bud, -15%
(Source: Bump Williams, Nielsen)
if NFL fields could be different shapes (like a golf hole) as long as they are 100 yds down the centerline...
you could get hail marys over the trees & kickers trying to fade or draw field goals over dog legs