Media Tech News

We are a team of tech industry vets turned consultants advocating for the use of technology and data to help media companies thrive. #media #tech #engagement

[Media Tech News @MediaTech_io]

Super excited to use @JoggoHQ to supercharge our content consumption here at MediaTechIO. We just joined their waitlist and you should too https://t.co/AFEllvcDMk

[INMA @INMAorg]

A study shows publishers listed product features more frequently than editorial content benefits, while the opposite was observed in 2018. https://t.co/fbDAZ1jW1i @g_piechota

[INMA @INMAorg]

.@btno adopts automated journalism for real estate content, uses geographic targeting to drive relevance for readers. https://t.co/PltEZQXmNM @CianMian @robots_united

[INMA @INMAorg]

Advanced analytics can be used to inform tactics as well as the engagement strategy of news media. https://t.co/3N8Qk2NC7I @g_piechota

[Poynter @Poynter]

"People should be referred to as people as often as possible," @CristiHegranes writes. https://t.co/MFjaQdl1Vj

[INMA @INMAorg]

INMA is launching a special master class June 16-30 focused on how to retain subscribers at the highest levels led by @g_piechota. https://t.co/5lMQpzPqkm

[INMA @INMAorg]

Being a registered user to a news site is found to be universally the most predictive feature indicated by five propensity to buy models. https://t.co/gUTpsupIjG @_DeepBI @g_piechota

[Local Media Association @LocalMediaAssoc]

TOMORROW at 1 p.m. ET, join us with @FTIConsulting's Pete Doucette to learn how local news publishers can navigate the crisis while also preparing for a sustainable future. https://t.co/TVCv9NJRm5

[David Grant @DW_Grant]

And the @StarTribune hits the 100,000 digital subscriber mark.

When you have talented people and steady ownership, this is possible. #localnews

[Miguel Carvajal @mcarvajal_]

Suscripciones en tiempos de pandemia. Claves del informe de @g_piechota para la @INMAorg:
• Aumenta la suscripción... pero de lectores fieles
• Cada audiencia requiere su estrategia
• En tiempos inciertos, se demanda periodismo serio
• Esto es: bueno, claro y explicativo

[Grzegorz Piechota @g_piechota]

Boston Globe Reaches A Long-Sought Goal: 200,000 Digital Subscribers https://t.co/HsJdcmELaZ

[Micah Rosenbloom @micahjay1]

Why is it that we’ll pay $39 a month for the millionth repeat of a fitness model doing squats and pushups but we won’t pay $10 a month for quality, daily journalism? I’m generalizing of course but I’m curious the psychology behind this.

[Media Tech News @MediaTech_io]

For anyone on the lookout for an opportunity, check out @DowJones !

#journalism #jobs

[INMA @INMAorg]

INMA Researcher-in-Residence @g_piechota has analysed the way @derspiegel is attracting new traffic. https://t.co/HV6kileiEk

[Media Tech News @MediaTech_io]

As @nedregotten made very clear and as was echoed with the other speakers today, taking back control seems to be the common theme from today's #INMA2020 module.

Whether this is to increase reader revenues or ad sales, the entire experience is better for both publishers & readers

[INMA @INMAorg]

Any sort of positioning by a third party between publishers and customers threatens the value chain, @nedregotten of @amedia_no said at #INMA2020: "That is why it's so important for us to keep control of that customer relationship."

[INMA @INMAorg]

.@Google has announced plans to sunset cookies by 2022, and other browsers are creating their own individual plans for how to address cookies. "There's going to be a significant change in the media landscape very soon," @jarroddicker of @washingtonpost said at #INMA2020.

[INMA @INMAorg]

Improvements to @amedia_no's editorial strategy is where the company has come the furthest in its efforts to maximise commercialisation of logged-in data. @nedregotten said dashboards have been crucial to success. #INMA2020

[INMA @INMAorg]

Camilla Fuglem said @Allermediase's personalisation system Xavier is now widely used across the company, creating the ability to apply different solutions to different problems while using the same underlying technology. #INMA2020

[Media Tech News @MediaTech_io]

@inmaeurope Browsers and tech platforms after the cookiepocalypse (a GIF of a cake was the closest we could find):

[Vincent Peyregne @vincentpeyregne]

4 Ways to Fund and Save Local Journalism. Monetize the Crisis - Pivot to Philanthropy - Tax the Platforms - Fund Journalism Publicly https://t.co/RArUoEUDfS