If you understand the user journeys of your website it can help guide you in filling the gaps. Here are two sites serving the same offerings, one starting a year early in filling content gaps within the user journey (black), and the other just starting (blue)
Some tracking tools apply parameters to links shared externally in a domain. The purpose is to trace the attribution across your subdomains. How should user-agents handle these? #CriticalThinking#Marketing#SEO