The Masters has radically changed over the last decade —gnomes, celebrities, sticky social content—to reach new, wider audiences. But can the Masters be everything for everyone without losing what it is?
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“Nothings holding me back. i just have to keep working. The 1% better every day thing is a mindset that I’m going to carry with me to the day I die. No matter how bad your day is, if you keep fighting, you never lose,” @AnthonyKim_Golf
At Pebble Beach, one group of golf diehards is quietly in mourning.
They're golf's Deadheads — Fluff Cowan and Gil Hanse among them — and after Bob Weir's passing in January, they're sure the Grateful Dead's legacy belongs on the golf course. https://t.co/N7GRaooTdI