Metamarkets

Interactive analytics for programmatic marketing.

[Metamarkets @metamarkets]

Proud to announce that @Metamarkets has been named to the @Deloitte Fast 500 as one of the fastest growing technology companies in North America! https://t.co/gMM2d79Ufk Congrats to our team for all your hard work that got us here! #Fast500

[Metamarkets @metamarkets]

There's a trust problem with marketing data: nearly half of all brands distrust 21% or more of their data: https://t.co/kcnuEJjjYv With the right investments in interactive analytics, marketers can more take control & establish the data transparency that their partners demand.

[Metamarkets @metamarkets]

Independent, third-party measurement will be critical if the Honest Ads Act is going to be effective - otherwise incentives will remain misaligned and their data will be hard to trust. https://t.co/cXQa7aWJe7

[AdExchanger @adexchanger]

Self-Disclosure May Not Be Enough When It Comes to Online Political Ads https://t.co/Xq90qOOihg by @OSchiffey

[Metamarkets @metamarkets]

Great conversations on AI in Marketing from #ProgIO last week! https://t.co/C5QAkwqhW3 - A key for its adoption will be whether we can design intuitive visualizations built to ease human experience of interacting with AI

[Metamarkets @metamarkets]

Tips for optimizing your programmatic ad campaigns while they are on-going with @Metamarkets Explore: https://t.co/FoFTKHcvZ3 #programmatic

[Metamarkets @metamarkets]

Want to see more spending in programmatic? 3/4 of marketers surveyed said that with access to transparent data, they'd increase their spend in programmatic advertising by at least 11%, and in some cases by 50% or more. https://t.co/MCmpY29z4R

[AdExchanger @adexchanger]

When Chase added its whitelist, fraud decreased 47% and viewability went up 5%. NO impact on reach, "which is a big deal." #PROGIO

[Sramana Mitra @sramana]

#ThoughtLeader in #BigData: Mike Driscoll, #CEO of @Metamarkets https://t.co/CSJCs68dvL

[Metamarkets @metamarkets]

How does inventory on Black Friday or Cyber Monday compare to the rest of the year? Use non-continuous time comparisons in Metamarkets Explore to understand the data! https://t.co/Pvfk484mjV

[Metamarkets @metamarkets]

"Programmatic marketplaces that are the most transparent are also the most successful. Market transparency truly drives market activity in this industry; when internal users understand what’s happening, they can optimize their strategy." https://t.co/8JextvliiG @MarTechSeries

[Metamarkets @metamarkets]

A modern marketer's definitive guide to programmatic marketing: https://t.co/sOIC6dzdYt Great piece by the team at @MarTechExec!

[Metamarkets @metamarkets]

Gearing up for the busiest marketing time of the year? Here are some tips for maxing out your ad campaigns in the busy holiday season by paying close attention to your data:
https://t.co/Pvfk484mjV

[Metamarkets @metamarkets]

Curious about what it takes to go multi-cloud? Go behind the scenes of our recent transition to diversify our infrastructure with GCP in addition to AWS.
https://t.co/ufpBgiCeBX @Synoptek

[Metamarkets @metamarkets]

Discovering gaps in your partners’ bid landscape can reduce revenue leakage and increase spend - find out how with the Metamarkets Heat Map! https://t.co/WZmVte8wgH

[Metamarkets @metamarkets]

Metamarkets hack-a-thon day! Learning about the interesting projects our engineers looked into today

[Metamarkets @metamarkets]

Loading up a car of clothing & pet food donations to bring our neighbors affected by the fires in the north bay. If you're looking for ways to help, here's a list of ways to donate or contribute: https://t.co/xZGsGrlbKr

[Metamarkets @metamarkets]

Great piece from @adexchanger emphasizes the results from @ProcterGamble's transparency push. Data transparency + the right analytics help you get great results at scale & stop wasting $$$. https://t.co/4QwqsoEnbY

[Metamarkets @metamarkets]

https://t.co/EZwfIeyUvJ got an update last week - make sure to check out the new look!

[Metamarkets @metamarkets]

One method of looking at the human thought process is that we have different brain workflows for different analytics & data processing needs. At Metamarkets we have the same thing for our data processing machines:
https://t.co/MIYfFcFSkI @druidio #druid @ApacheSpark @ApacheMesos

[Michael E. Driscoll @medriscoll]

We're actually living in the pre-industrial age of data. Data pipelines in every vertical remain labor-intensive, artisanal creations.