Michiel Van Roey

tech & privacy lawyer with focus on Web3 - co-founder and general counsel @ProfilaPrivacy

[Michiel Van Roey @MichielRoey]

What is @ProfilaPrivacy about?

It’s not complicated. Your Data, under Your Control, Exchanged only with Brands you choose, for your benefit, get paid in $ZEKE

Watch this 1 min video and if you don’t understand, I’ll eat my 🧢

[Profila @ProfilaPrivacy]

We are looking for a small number of trust-forward brands to partner with us on a new project.

At Profila, we’re building relationship data infrastructure — the system that governs how brands and customers exchange intent, consent, and value over time.

Not tracking.
Not guessing.
Not dark patterns.

Most retention teams I speak with are stuck in the same place:
• Inferred data they don’t fully trust
• Rising compliance and regulatory risk
• “Personalization” that’s louder, not more relevant

We’re testing a different model.

Instead of extracting signals, customers explicitly share preferences and boundaries.
Instead of surveillance, customers are compensated for accuracy.
Instead of fragile data, brands get durable, consented signals they can actually use.

We’re opening a handful of 2026 brand trials with companies that:
• Care deeply about customer trust and long-term loyalty
• Operate in regulated or brand-sensitive categories
• Want to help shape what post-cookie engagement actually looks like

If you’re a CMO, growth leader, or founder — or know one — and this resonates, then connect with our CEO, @ShawnJensen001 or our CMO, @KenHerron, for a short, no-pressure conversation.

Sometimes the most meaningful innovation doesn’t start with scale.

It starts with the right design partners.
🙏 Thanks to this community — it’s consistently generous in helping thoughtful ideas find the right home.

[Profila @ProfilaPrivacy]

Retention is now the profit center — and the data most brands rely on wasn’t built for consent, AI, or regulation.

At Profila, we’re building relationship data infrastructure: a new way for brands and customers to exchange intent, consent, and value over time.

No tracking.
No inference.
No dark patterns.

Instead:
• Customers explicitly share preferences and boundaries
• Customers are compensated for accuracy
• Brands get durable, consented data designed for long-term retention

We’re opening a limited number of see-ahead brand trials for 2026 with companies that:
• Care deeply about customer trust and loyalty
• Operate in regulated or brand-sensitive categories
• Want to help shape what post-cookie engagement looks like

If you’re rethinking how customer relationships should work in a consent-first world, we’d welcome the conversation.

The relationship is the platform.
@ShawnJensen001 @KenHerron @lukebragg @MichielRoey @JamesCutter @rhansen82

[TapTools @TapTools]

Use this post as a petition to get @IOHK_Charles on The Joe Rogan Experience.

[Profila @ProfilaPrivacy]

Why do you need 12 different apps to manage your digital life? 📱📱📱

Why can't one platform respect ALL your preferences?

Why is simplicity so complicated?

Your Profila believes in elegant solutions to complex problems

[NikePig @NikePig_ADA]

Me and my bag of $NIKEPIG amongst the Cardano drama on my timeline:

[CB | cbhashchat @CNFTBTC]

On my trip to install an apiary for the architect of our chain @IOHK_Charles
I was able to have chat w/Nike
I can confirm:
He is
Always was
& Always Will Bee
A Good Pig
@NikePig_ADA

[Profila @ProfilaPrivacy]

Remember when your phone didn't buzz every 30 seconds? 📵

When you could finish a thought without interruption?

Your Profila creates that mental space again. Technology that respects your attention, not hijacks it ✨

[Profila @ProfilaPrivacy]

Scenario: Your friend starts using a new restaurant app 🍕 They share location, order history, payment data

You use Profila's marketplace: anonymous food preferences, local restaurant offers, no tracking

Same convenience, zero surveillance 🛡️

[Profila @ProfilaPrivacy]

"Does your search history capture the totality of your soul?" 🤔 Current data brokers think it does

Zero party data says: "Let people define themselves"

Profila: You create the good stuff. You control the supply 💎

[Profila @ProfilaPrivacy]

BRANDS, DITCH ADDICTIVE PLATFORMS that exploit your younger customers! Teens will never forget who lured them into toxic, endless scrolling traps!

A 2024 study from the Pew Research Center found that 45% of teens feel overwhelmed by social media drama, and 31% report feeling excluded by friends, which can discourage in-person socializing. Teens who spend over three hours daily on social media—averaging 3.5 hours per day—are twice as likely to experience anxiety and depression, which can further isolate them from real-world engagement. @ShawnJensen001 https://t.co/XbCnrMLVQI

[Profila @ProfilaPrivacy]

Cardano chose scientific rigor over hype
We chose user empowerment over surveillance

$ZEKE combines both philosophies

Building the privacy infrastructure the world actually needs 🧪⚖️

[Profila @ProfilaPrivacy]

DeFi?
Cool

MeFi?
That’s where $ZEKE lives

Me-first finance. My data, my terms, my bag🧠💰

[Profila @ProfilaPrivacy]

That feeling when you share preferences
and it feels like an airdrop every time

Profila:
🗣️ You speak
📦 You get value
💸 You earn $ZEKE

[Profila @ProfilaPrivacy]

Web 2.0 sold your data
Web3 puts it back in your hands

$ZEKE isn’t just a coin

It’s a piece of the new digital economy

[NikePig @NikePig_ADA]

This isn’t your average mint. 🐷

🐽 400+ traits
🐽 4 classes
🐽 19 unique 1/1s
🐽 Max supply: 5,555 NFTs
🎟️ Multiple raffles
⏱️ A ticking clock until the portal closes

And the creator behind the pigs?

The oinkcredible @Berjador05 — the main artist of @SnekkiesNFT 🐍

[Jellycubes @Jellycubes_nft]

Who's excited for what's cookin ? 👀

@NikePig_ADA

[Jellycubes @Jellycubes_nft]

Partner Giveaway🎉

The Nike Team has a surprise for you.

🎁 You can win a Nike NFT!

To participate you must :

🐽 Like and RT
🐽 Follow @NikePig_ADA
🐽 Drop your address

Winner gets selected after their Mint, which starts on 19th May.

[Shawn Jensen @ShawnJensen001]

This is great news! More Privacy and ad-tech focus for Cardano community. @ProfilaPrivacy will feed Brave the new data it needs for personalization, with zero data leakage, powered by $Zeke.

[NikePig @NikePig_ADA]

19th May! 🐽

3PM UTC - OG Phase
4PM UTC - WL Phase
6PM UTC - Public Phase

🗓️ Oink your calendars !

[Charles Hoskinson @IOHK_Charles]

He's a good pig