Luke Bragg

co-founder of @ProfilaPrivacy - american-born / swiss-settled

[Luke Bragg @lukebragg]

I use Twitter partly like an RSS reader, partly to follow silly people, and partly to follow silly accounts.

I have no public opinions about anything.

[Luke Bragg @lukebragg]

@design_thyme I feel like it will help expand a design system to new needed screens/interfaces faster. So the brain is still the designer but claude can then quickly create all the 'boring' screens an app or interface needs faster using the defined design system. But what do I know?

[Luke Bragg @lukebragg]

I remember having this feeling when I lived in Moscow in the mid-1990s. I'd be walking down Tverskaya boulevard and think, "I'm in the largest city in the largest country on earth and it's MINE..." - I might have even done a manly twirl like Mary Tyler Moore (without the hat throw). I was 22 at the time.

[Profila @ProfilaPrivacy]

Retention is now the profit center — and the data most brands rely on wasn’t built for consent, AI, or regulation.

At Profila, we’re building relationship data infrastructure: a new way for brands and customers to exchange intent, consent, and value over time.

No tracking.
No inference.
No dark patterns.

Instead:
• Customers explicitly share preferences and boundaries
• Customers are compensated for accuracy
• Brands get durable, consented data designed for long-term retention

We’re opening a limited number of see-ahead brand trials for 2026 with companies that:
• Care deeply about customer trust and loyalty
• Operate in regulated or brand-sensitive categories
• Want to help shape what post-cookie engagement looks like

If you’re rethinking how customer relationships should work in a consent-first world, we’d welcome the conversation.

The relationship is the platform.
@ShawnJensen001 @KenHerron @lukebragg @MichielRoey @JamesCutter @rhansen82

[Luke Bragg @lukebragg]

@mwmoedinger @Cashflow_Cowboy @moseskagan I very much hope they pull off the Project Hail Mary movie. That book is dear to me. Am somewhat skeptical they can do it in a 2 hour film.

[Luke Bragg @lukebragg]

@aiwithmayank Automate

[Luke Bragg @lukebragg]

@DeTahmineh My harvest dance suit in 1991 was that color. So I will respectfully disagree.

[Luke Bragg @lukebragg]

@design_thyme @_arohan_ My local dosa place is CHF28 with a small bowl of lamb curry. Reasonable price in switzerland.

[Luke Bragg @lukebragg]

@design_thyme I don't know what that button does but it makes me want to PUSH IT!

[Luke Bragg @lukebragg]

@jk_rowling Gosh darn it, woman! Even Ron and Hermione only took 7 books to finally kiss each other!

Anyway, if you keep writing them, I'll keep reading them. Just finished the audiobook today.

[Luke Bragg @lukebragg]

@ShreyaPattar In ten years these two fine folks will host the #1 television show in the US of A. It will be a live variety, music, skit show like the old Carol Burnett Show. Tens of millions tune in every Friday night. Including me.

That is either my prediction or my wish. Not sure which.

[Luke Bragg @lukebragg]

@ShreyaPattar @Judhaiya in these sorts of situations it's always best to attribute an obvious superpower such as yours to being bitten by a radioactive spider or blasted with some sort of cosmic ray.

[Luke Bragg @lukebragg]

@design_thyme I feel I make thyme puns at an acceptable frequency.

[Luke Bragg @lukebragg]

Right now you can tell an AI agent what you want but it's harder to tell it who you are. We at @ProfilaPrivacy hope to solve this problem by letting you inject the intelligence from your profila into any AI agent. Imagine being able to share all of your travel preferences with an agent as you ask for a specific trip. The AI agent can then serve you better.

[Luke Bragg @lukebragg]

@ChRosenberger @JamesSurowiecki I love the stage Nolan is in when he can get anyone he wants even if it is for a small role or a single scene. Oppenheimer proved that.

[Luke Bragg @lukebragg]

Ah, the best self-help books are often in disguise. I've taken with Pirsig wrote about gumption traps and used it as a way to design my home and my daily life. One of the most impactful lessons I've ever learned.

A few years ago I aggregated all that he wrote about gumption into a doc : https://t.co/ljqRJZHSu9

[Luke Bragg @lukebragg]

@hoskytoken I don’t know all the background, but if there’s a Cardano bare-knuckle boxing royal rumble in the works I have my money in @MichielRoey. Great athlete, long reach, dancer-like agility. That’s why I keep to his good side.

[Luke Bragg @lukebragg]

I was just telling a friend how incredibly clunky the exposition was in final reckoning (even worse than in dead reckoning). So very clunky. It took my mind out of the movie a bit (although I agree the movie was fun). I probably noticed the clunkiness more because I had been watching a lot of Andor which is so beautifully written it brings tears to my eyes.

[Luke Bragg @lukebragg]

@DeTahmineh I would say to you what I saw to anyone who makes the choice to come to the US and be a part of our little experiment…

“My fellow American…”