Michael Roberts

Clio Gold winning Social and Digital Professional. Director Social | Prev: PFL, Yellowstone, Paramount Network, Bellator, Spike | 📍 NYC

[Michael Roberts @MikeLeoRoberts]

I say this with the most bias: this is one of the greatest championship recaps ever.

Absolute nail on the head and a perfect song and shot selection.

Can’t believe it’s been 8 years! #ALLCAPS

[Michael Roberts @MikeLeoRoberts]

@averagecapsfan Genuinely one of the greatest passes ever

Enormous bias, but still

[Michael Roberts @MikeLeoRoberts]

Hockey gatekeepers live in a bubble of a bygone era and the sport is better off when we collectively ignore them.

The data speaks for itself.
The future is bright.

[Richard Deitsch @richarddeitsch]

ESPN says Game 1 of the Golden Knights-Hurricanes SCF averaged 4.8 million viewers. Most-watched Stanley Cup Final Game 1 since 2019. Really good start in what has been a really good postseason viewership story for the NHL.

[Michael Roberts @MikeLeoRoberts]

The top 3 clips:

1. Does it hurt the horse meme / skate blade change

2. Ovechkin, Crosby, and Karlsson chatting the game after Ovi scored 900

3. 104 year old WWII Veteran performing the anthem on sax

Not a single highlight or crazy edit
Just raw, human moments
Be human

[Sports Business Journal @SBJ]

The Avalanche generated an NHL-high $27.7M in social media value during the 2025-26 regular season, according to a report from @Zoomph and @STNDigital.

The Bruins, Penguins and Canadiens also each surpassed $20M.

MORE: https://t.co/lVc1X9FB40

[Michael Roberts @MikeLeoRoberts]

@FatouSadio It really was. What a weird SCF game

[Michael Roberts @MikeLeoRoberts]

Jeff is absolutely GOATed.

His morning stretching routine changed my life when I started it 2 years ago during marathon training.

https://t.co/Gu53wDBqa1

[Andrew D. Huberman, Ph.D. @hubermanlab]

A quick real world test of mobility & flexibility that, were you to do it every day, would offset substantial age related decline in your mobility, balance and flexibility. Can you do the Put On (& Tie) Your Socks and Shoes While Standing Test? @trainer2thepros on Huberman Lab

[Michael Roberts @MikeLeoRoberts]

These dorks wouldn’t tolerate the post-workout drink cause of microplastics or some weird shit.

The point of being fit and healthy is so you can bounce back quickly from the abnormalities of life.

A system that demands perfection is imperfect.

Go life max. 80/20 living

[Michael Roberts @MikeLeoRoberts]

I drank 3 Miller Lites last night after a 12 hour day.

I slept well. My body and mind (and my Whoop) told me so when I checked in this morning.

I did a Murph in 50:02 and then worked a full day today.

The optimization crew are the most fragile people on earth.

[Mikli @CryptoMikli]

Steven Bartlett says a few glasses of wine ruined the next 3 days of his life

“It's one of those areas where you don't understand the hidden cost until you really give it up for a while. I stopped drinking at 30 years old. I'm now 33. When I was 31, I thought, I'll have a drink again because now I could really A/B test it. I had a year of not drinking, decided to have a drink again”

“It ruined three days of my life. I had a couple of glasses of wine, didn't get drunk. It ruined three days of my life because of the domino effect it caused”

“I got worse sleep that night, and then because I got worse sleep that night, I ate more poorly the next day because my dopamine system or whatever, the cortisol system was all messed up. I podcasted worse. I didn't go to the gym that day or the day after because I felt really bad. I then slept worse, and I could track all of this on my Whoop”

[Michael Roberts @MikeLeoRoberts]

Kevin Kay is a smart add here.

Bellator’s peak was during his time at Spike. There was a noticeable drop in the engagement, focus, and leadership on combat sports at Viacom after KK left in fall 2018.

The more MMA challenger brands and alternatives the better.

[The Hollywood Reporter @THR]

Mixed Martial Arts Pioneer Scott Coker Plans 2027 Launch of New Global MMA League With $60M in Financing, Including From Tony Hawk https://t.co/bZO8eOHiDn

[Michael Roberts @MikeLeoRoberts]

Rain thankfully slowing down, otherwise it was almost ready for @Casey to make a sequel 😭

4th Ave in Brooklyn isn’t built for this.

[Michael Roberts @MikeLeoRoberts]

@AntEvansMMA As a lifelong UFC fan, who started watching during COVID and owns zero share of TKO but tweets like I do, I don’t know what to do with this info!!!

(This is satire. I usually wouldn’t write this. But this disclaimer feels like Masvidal’s follow up punches)

[Michael Roberts @MikeLeoRoberts]

Real ones remember when Rousey’s fights would fit on the original Instagram video.

Ya know, those 15 second time limits.

[Michael Roberts @MikeLeoRoberts]

@aaronbronsteter Either Kimbo vs. Dada in Bellator or Fedor vs. Rogers in Strikeforce.

[Michael Roberts @MikeLeoRoberts]

One of the finest folks I’ve had the privilege of working with in MMA.

All the best on the biggest stage 🫡

[Michael Roberts @MikeLeoRoberts]

Philipe Lins was the first PFL $1 Million Heavyweight Tournament Champ in 2018.

He was also the only champ not in the cage when the ball dropped on NYE cause he, like his opponent, was in the hospital.

This is the last clip of him from 12/31/18

[MMA Junkie @MMAJunkie]

The difference in weight between Francis Ngannou and Philipe Lins is a WHOPPING 37 pounds. 👀

#RouseyCarano

[Michael Roberts @MikeLeoRoberts]

This feels like proper degeneracy

[Alex Oak @alexoakdev]

Someone built a fitness app using the same psychological mechanics as gambling

This might work better than every normal fitness app 😭😭

You bet money on whether you’ll hit 10,000 steps today

If you fail, you lose your money

If you succeed, you split the money from everyone who didn’t

So disciplined people literally profit off lazy people

Most fitness apps try motivating you with streaks and notifications

This one motivates you with financial fear

Imagine realizing at 11:52pm you still need 1,700 more steps or you lose $30

Entire friend groups would be outside walking laps around their neighborhood before midnight trying not to lose their steppa challenge

It sounds stupid but this would probably motivate people better than any other fitness product

Would you use this yourself?

[Michael Roberts @MikeLeoRoberts]

@byGeoffThompson Let’s goooo!

Still wild he scored a playoff OT goal in a Caps uniform before Ovi.

[Michael Roberts @MikeLeoRoberts]

In between Kirk Cousins and Jayden Daniels, Taylor Heinicke was the most electric QB in Washington.

The definition of all heart. 🫡

[Adam Schefter @AdamSchefter]

After playing 11 seasons, veteran QB Taylor Heinicke announced he is retiring from the NFL.

[Michael Roberts @MikeLeoRoberts]

Beautiful morning in the neighborhood!