Step into the 2025 ADAO AAPC Session III: @ChrisCarberg & Linda Reinstein, BCPA: Digital Tools & Strategies for Reducing #Asbestos Exposure https://t.co/ifGNA21lHz #mesothelioma
Oh boy, this is not good for third-party tools or AI search tools scraping Google -> Google Is Hiring An Anti-Scraping Engineering Analyst
"Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams to develop new anti-scraping models for improving anti-scraping defenses." https://t.co/lxBuYEnkoF
Just wrapped up Parental Leave, it's been the longest I’ve ever stepped away from work in my career.
It was equal parts humbling, beautiful and perspective-shifting.
And now that I’m back, I feel more grounded, focused and motivated than ever.
You CAN step away and come back stronger. I’m living proof.
Let’s get to work!
This is your friendly reminder that you don’t need a TechCrunch headline or to play by Silicon Valley rules to succeed.
You can still win by staying lean, focusing on real customer problems, and building a simple, profitable product.
The Best Leaders Don’t Just Hire Smart - They Remain Curious Themselves
I’ve hired some incredibly smart people. But the smartest move I’ve made?
Remaining curious.
Not just about market trends or strategy frameworks, but about how my own team sees the world.
Over the years, the best ideas have come from surprising places:
-A junior team member questioning a long-standing process.
-A cross-functional teammate offering a different lens.
-Even an intern asking, “Why do we do it this way?”
The moment you stop being curious and stop listening - you stop growing.
And in this space, if you're not evolving, you're falling behind.
Good leaders don’t need all the answers.
They just need to stay interested enough to keep asking better questions.
Let the best idea win, no matter where it comes from.
♻️ If this resonates with you, please feel free to reuse or reshare.
I’ve been thinking a lot lately about what might be the next big shift for digital marketers.
We’re still in the early innings, but this idea of AI Optimization (AIO) and Generative Engine Optimization (GEO) is starting to feel like something real, not just buzzwords.
The recent post from @seosmarty below did a great job breaking it all down.
📌AIO: Ensuring your brand shows up as part of the answer
📌GEO: Structuring content to earn citations and links from AI results
It’s NOT about replacing Search Engine Optimization (SEO). It’s about evolving it.
And while it's still early days, marketers who adapt first tend to win. This could be the start of a new playbook.
Don't complain.
Listen.
Learn.
Innovate.
Dominate.
🔗 https://t.co/5TPu9Q25KU