Mike Harty

Co-Founder / COO @ FunnelFuel

[Mike Harty @Mike_Harty]

Buyers are going dark. Much of the evaluation process happens outside of vendor channels. That means your analytics stack isn’t seeing the real research, by the time prospects show up, they’re already deep in consideration. The ABM “go signal” comes later

[Mike Harty @Mike_Harty]

89% of B2B decisions are now impacted by AI, especially for $1m+ tickets. Interesting to see the changing dynamics of B2B buying and what marketers can do to adapt

[Mike Harty @Mike_Harty]

https://t.co/g5cgeQHQqo

[Brad Chuck @BradChuck]

Back at the @CenturySoho for the latest @masterclassing event this afternoon.

Looking forward to hearing from @PowerLinksAds again, only been the 6 years since the heady days of @iamgregcarroll and the @NewStatesman shenanigans...

#masterclassing

[Quite Interesting @qikipedia]

There is no scientific evidence to suggest that breakfast is the most important meal of the day.

[Quite Interesting @qikipedia]

The average Briton will spend two years of their life hungover.

[Quite Interesting @qikipedia]

When Queen Elizabeth visited the set of #GameofThrones, she could not sit on the Iron Throne, as no English monarch is permitted to sit on a foreign throne. (Image: Pat Loika.)

[LADbible @ladbible]

'Oh look, I'm a human' 😂😂

[Masterclassing @masterclassing]

"Use enhanced data to be there at the exact time when users need your brand most. Make the experience fast and frictionless with the right content..." Context, timing & useful content - Simon Morris @PowerLinksAds discusses moment marketing #DigitalMarketing #MasterclassingUS

[Mike Harty @Mike_Harty]

Whoa!! What an advert for having a @ring doorbell

[Mr. Benjamin @Deviant_thought]

@AmazonUK 1/2 - Dear @AmazonUK , Please be advised that our Ring video doorbell has captured one of your delivery drivers stealing my trainers from my doorstep. 2 videos attached.

Just wondering what you guys are gonna do about it?

Cheers
Dean

#AmazonCrime

[Alex Rahaman @alexrahaman]

@Gu881n5 @Grapeshot_ Built in to @PowerLinksAds DSP - buy native ads on page context - #proprietary

[PowerLinks @PowerLinksAds]

The PowerLinks team will be in Cannes tomorrow - 22nd June. Get in touch with @kevinflood88 or @Mike_Harty to arrange a meeting. We’d love to talk relevance over Rosé. #CannesLions #AdTech #NativeAds #GDPR #programmatic

[PowerLinks @PowerLinksAds]

The PowerLinks team will be in Cannes from 18th - 22nd June. Get in touch to arrange a meeting. We’d love to talk relevance over Rosé. #CannesLions #AdTech #NativeAds #GDPR #programmatic

[PowerLinks @PowerLinksAds]

Great Q&A from our partners @SharethroughEU on the growth of native, driven by GDPR, context, programmatic buying & strong performance across mobile. @AllyStuart https://t.co/WP3DnAOI4i

[Mike Harty @Mike_Harty]

PowerLinks raises £5.48m Series A and hires new chairman: https://t.co/dHyxUENsmS

[Mike Harty @Mike_Harty]

Thanks Andy! Great seeing you this week, and look forward to catching up again soon https://t.co/jUnsHpUHfv

[Andy Evans @DigitalAndy]

Congrats @PowerLinksAds Kevin, Mike and team! https://t.co/ppnhhHje9b

[PowerLinks @PowerLinksAds]

European martech trio bags separate funding rounds totaling more than $35m. We’re happy to be part of the trio! Congrats @Unacast @Adikteev
https://t.co/ZVjzb5Rvl6 @TheDrum #MarTech #AdTech #BigData

[Mike Harty @Mike_Harty]

Proud that PowerLinks Media is part of this exciting group of next-gen European ad tech https://t.co/qH4vXzuD3s https://t.co/qbL52TnGr2