PowerLinks

PowerLinks is a leading relevance automation platform, powering growth for the world’s largest brands via personally and contextually relevant advertising.

[Alkimi @AlkimiExchange]

Ahead of our AMA we are pretty excited to announce our new integration with @PowerLinksAds

This integration "represents the first step towards creating a new, transparent and highly efficient programmatic landscape,” says Kevin Flood, CEO at PowerLinks.

https://t.co/vZIboGSsYy

[Kevin Flood @kevnflood]

Proud to have been awarded the @IABTechLab Service Excellence Award for our contributions to the Content Taxonomy 2.0 and Audience Taxonomy 1.0. New standards to improve data quality, brand safety and relevance #AdTech #datamanagement

[IAB @iab]

“Using Content and Ad Product taxonomies to ensure brand safety." - @kevinflood88, @PowerLinksAds at @iabtechlab track discussing supply chain transparency #IABALM

[Kevin Flood @kevnflood]

1/ Whilst providing brand safety is hugely important, blocking URL keywords or standalone keywords without a sense of the page context is counter productive, and leaves valuable ad funded content starved of monetisation.

https://t.co/TcASufFywb

[Brad Chuck @BradChuck]

Back at the @CenturySoho for the latest @masterclassing event this afternoon.

Looking forward to hearing from @PowerLinksAds again, only been the 6 years since the heady days of @iamgregcarroll and the @NewStatesman shenanigans...

#masterclassing

[Masterclassing @masterclassing]

Join senior marketers from leading B2B brands for an interactive half-day conference designed to showcase the latest tools & tech in digital marketing and meet our partners @PowerLinksAds @weathercompany @airadigital @JourneyFurther & #leadfamly https://t.co/EieGe4iwJP

[Masterclassing @masterclassing]

Join senior marketers from leading B2B brands for an interactive half-day conference designed to showcase the latest tools & tech in digital marketing and meet our partners @PowerLinksAds @weathercompany @airadigital @JourneyFurther & #leadfamly https://t.co/EieGe4iwJP

[Masterclassing @masterclassing]

Content Marketing Masterclass is back in #London with our partners, who will help you to develop cutting edge strategies @PowerLinksAds @airadigital @taboola @ZazzleMedia & #leadfamly. Places are limited! #Masterclassing https://t.co/aXpKdxHATq

[PowerLinks @PowerLinksAds]

Great insights from @MartinSimcock of @EnigmaMarketing. 70% of B2B marketers plan to increase their #ABM investment this year.

[FMXA @WeAreFMXA]

Great atmosphere here at the ABM #B2BConf held by
@MarketingB2B. Off to a flying start with first speaker,
@MaryAnneMkting, highlighting "67% of companies are looking to increase investment in ABM in 2020"

#FMXA #ABM

[SeenthisUK @seenthis_uk]

Great listen for your #Monday afternoon | Powerlinks' Kevin Flood Discusses Why #DTC Brands Are Embracing #TV Ads, The IAB Adspend Report & Social Platform Results | @exchangewire https://t.co/HWrsJuURUv

[Havas Media Group @HavasMediaGroup]

“#MeaningfulMedia isn’t just about delivering the correct message, it’s about removing the times in which you deliver the wrong message.” Simon Morris, svp media partnerships at @PowerLinksAds on leveraging context in the era of programmatic. https://t.co/L8yhurKfG1

[PowerLinks @PowerLinksAds]

PowerLinks’ Simon Morris talks with @HavasGroup about delivering Meaningful Media by leveraging context and programmatic.

https://t.co/QZ9TfXK3oa

#MeaningfulMedia #adtech #contentmarketing #Digital #Marketing #BrandSafety #BigData #MobileMarketing @HavasMedia

[PowerLinks @PowerLinksAds]

Check out the new @iab Native Advertising Playbook and predictions for the industry. Feat. @kevinflood88, @Giveitanudge, @Adyoulike, @sharethrough
https://t.co/7IMTGIJQxQ
#adtech #ContentMarketing #Programmatic

[Simulmedia @Simulmedia]

Great listen on @exchangewire's MadTech podcast about #D2C brands embracing TV ads featuring @cpokane @kevinflood88 & Rachel Smith 🎧. https://t.co/XIGxaoIQpI

[PowerLinks @PowerLinksAds]

On the latest episode of @exchangewire MadTech Podcast, our CEO @kevinflood88 discusses DTC marketers venturing into TV advertising, the latest @IABUK Ad Spend report and recent results from Twitter and Snap.
#tvadvertising #marketers #podcast
https://t.co/VgXeuuLE44

[PowerLinks @PowerLinksAds]

New Blog Alert! #PowerLinks CEO Kevin Flood (@kevinflood88) discusses the 3 key steps for implementing a successful #moment-based #marketing strategy! Find out what they are on the #PowerLinksBlog: https://t.co/SM5Lx1VdkY #brands #powerlinksads

[PowerLinks @PowerLinksAds]

#Consumer #identity is the name of the game, but having a careful #marketing strategy provides a major edge. #Brands need to exercise consideration of the #customer experience and rethink tools to help future-proof: https://t.co/tQMnYQKjcu (via @adweek) #powerlinks

[PowerLinks @PowerLinksAds]

More major #brands are transitioning to in-house models. The latest, @Ford, wants to increase #dealer #marketing output & improve business #transparency. Its new Unlimited team is tasked w/ increasing #consistency, #visibility & #efficiency: https://t.co/PyvsX7SnMF (via @thedrum)

[PowerLinks @PowerLinksAds]

More major #brands are transitioning to in-house models. The latest, @Ford, wants to increase #dealer #marketing output & improve business #transparency. Its new Unlimited team is tasked w/ increasing #consistency, #visibility & #efficiency: https://t.co/PyvsX7SnMF (via @thedrum)