Mike McBrien

[Mike McBrien @Mike_McBrien]

@IndicatorGives @grok Fake

[Mike McBrien @Mike_McBrien]

@aaditsh Ai

[Mike McBrien @Mike_McBrien]

Young Men;

God exists, hard work matters, and life has a greater purpose as husbands and fathers.

[Mike McBrien @Mike_McBrien]

Real love tells the truth. Real grace empowers transformation.

[Mike McBrien @Mike_McBrien]

“And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him.”

Colossians 3:17 ESV

[Mike McBrien @Mike_McBrien]

What if everything we know about conversion optimization is wrong?

I just published a counterintuitive take on CRO that might ruffle some feathers: Anti-Optimization Zones - deliberately BAD UX that creates BETTER conversions.
Here's the paradox:

-Costco forces you to sign in before seeing prices → 90% renewal rate
-The Economist's "confusing" pricing → 43% more premium subscriptions
-Charity: Water's lengthy donation process → 31% higher lifetime value

We've optimized our funnels to be so frictionless that users glide through without truly engaging. Click, scroll, purchase, forget.

But what if strategic friction is the key to attracting the RIGHT customers?

In my latest article, I break down:

-Why making users think (System 2) beats impulse buys (System 1)
-Real examples of billion-dollar brands using "bad" UX successfully
-How to test Anti-Optimization Zones without tanking conversions
-The pitch framework to sell this concept to skeptical stakeholders

The math is compelling: A 10% conversion rate of committed customers beats a 20% rate of tire-kickers every time.
Sometimes the scenic route IS worth taking.
Read the full article: https://t.co/t19mGLY6jw

What's your take - is frictionless always better? Have you seen strategic friction work in your industry?
#CRO #ConversionOptimization #UXDesign #MarketingStrategy #DigitalMarketing #GrowthHacking

[Mike McBrien @Mike_McBrien]

@coleheather1982 Thank you.

[Mike McBrien @Mike_McBrien]

@Americayeah1988 @gobrightspeed I already switched back

[Mike McBrien @Mike_McBrien]

Truly awful experience with @gobrightspeed today. Reach out to me for the full details, but if you want reliable internet in Ohio, I would think carefully about switching to BriteSpeed.

Long story short, I spent over 3 hours today trying to get my internet service restored, only to be told 4 days is the earliest they can come and look at it.

[Mike McBrien @Mike_McBrien]

@gobrightspeed @Ask_Spectrum You should treat @gobrightspeed 's team to lunch, I just switched back to your much better customer support. Took me 40 minutes to get my service back online with Spectrum.

[Mike McBrien @Mike_McBrien]

@gobrightspeed DM'ing you.

[Mike McBrien @Mike_McBrien]

@gobrightspeed @gobrightspeed - My intenet went down today at 10:30am. Support indicates the absolute fastest they can get a tech here to look at it is in 4 days!

I work from home, and this is unacceptable. Nothing changed and it is a beautiful day outside - why is my internet down?

[Mike McBrien @Mike_McBrien]

@Klaviyodeepdive Prompt

[Mike McBrien @Mike_McBrien]

@RobSchneider 😃

[Mike McBrien @Mike_McBrien]

@Jacobsklug @lovable Build

[Mike McBrien @Mike_McBrien]

@Bogzabs96 guide

[Mike McBrien @Mike_McBrien]

@devoncnp Faceless

[Mike McBrien @Mike_McBrien]

@Robin_ecomm Send

[Mike McBrien @Mike_McBrien]

@halalmails Brand