Keith Peters

OG storyteller, always on the hunt for new/better ways to share t&f stories, since 1991

[CITIUS MAG @CitiusMag]

According to a report from @Sportico, four-time Olympic gold medalist @MJGold is partnering with @WinnersAlliance to develop a new track league that “aims to better engage existing fans by providing a TV-friendly product to promote the sport’s biggest stars and draw new audiences through unique storytelling.”

Johnson told Sportico that he is already in talks with potential media partners, sponsors and investors. Plans are to debut in 2025.

Winners Alliance is also in discussions with World Athletics since Johnson does not view his league as a competitor.

🗣️ “The track has been such a big part of my life,” Johnson told Sportico. “And I’m in a position to help this sport get back to where it should be.”

📸 @jzsnapz

[Coach Ben Nicholas @BenNicholas47]

I feel the best case scenario is to just follow and watch everything @CitiusMag. I followed religiously during the Summer of Hayward, and I’m looking forward to it again

[Benjamin Blankenship @benfblankenship]

Welcome to Call Room Banter, my new podcast with co-host @jessicadgabriel !

We talk track all the time so we decided to record it. Ep. 1 focuses on US Champs & predictions for who makes the team. I love to stir the pot - prepare for hot takes.

🎧: https://t.co/WdUiCm5LIP

[Ben Bloom @benbloomsport]

At a time when all-time greats like Faith Kipyegon, Jakob Ingebrigtsen, Sydney McLaughlin-Levrone, Mondo Duplantis, Ryan Crouser and others are at the peak of their powers, it's a travesty that athletics is struggling like it is. The sport doesn't struggle for superstars.

[TrackandFieldAllDay @Trackallyear]

We need young media personals asking athletes questions like @realtalkwithtee . Older people are boring and don’t ask the right questions

[Nike Prefontaine Classic @nikepreclassic]

Your support has been the strength of The Prefontaine Classic.

Swipe to discover our fresh identity. It’s the same race with renewed spiritYour support has been the strength of The Prefontaine Classic.

Swipe to discover our fresh identity. It’s the same race with renewed spiritYour support has been the strength of The Prefontaine Classic.

Swipe to discover our fresh identity. It’s the same race with renewed spiritYour support has been the strength of The Prefontaine Classic.

Swipe to discover our fresh identity. It’s the same race with renewed spiritYour support has been the strength of The Prefontaine Classic.

Swipe to discover our fresh identity. It’s the same race with renewed spiritYour support has been the strength of The Prefontaine Classic.

Swipe to discover our fresh identity. It’s the same race with renewed spirit.

[Robert Griffin III @RGIII]

@ChrisChavez Appreciate you Chris 👊🏾
The work you guys are doing with @CitiusMag is phenomenal for the sport 🫡

[Nike Prefontaine Classic @nikepreclassic]

Relentless. Rebellious. Timeless.

The spirit of Pre lives on in the Pre Classic: a fierce competition and celebration among the world’s best athletes.

#PreLives

[Nike Prefontaine Classic @nikepreclassic]

Honoring the legacy, unveiling the future.

Welcome to the next chapter of The Prefontaine Classic: A meet worthy of the name.

Narrated by Olympian & @OregonTF legend, @TheROYALlife21

#PreLives

[Keith Peters @MixedZoneOG]

@HowLao HowLao, would love to have the couch photo for future Magic Boost use. Nothing specific in mind right now, just don’t want to “lose” track of it. Would pay for use, of course, how would you like to proceed?

[UCLA Men’s Basketball @UCLAMBB]

𝑭𝑹𝑰𝑫𝑨𝒀 𝑴𝑶𝑶𝑫 brought to you by @adembona! 😤

#GoBruins

[CITIUS MAG @CitiusMag]

New look. New home. Same track and field nerds.

We’re pumped to unveil the CITIUS MAG rebrand.

You can now get stories and commentary about your favorite sport all in one place — https://t.co/VE2IXFalOO.

[Keith Peters @MixedZoneOG]

@kxnaomi You’re gonna be great, Katelyn!

[Jack Wickens @runjackw]

We talk a lot about what’s wrong with our sport. THIS is what’s right about the sport. Wonderful piece by @presslercole #pennrelays 👇👇👇

[Keith Peters @MixedZoneOG]

@KelynSoong Nice to see how you pulled this story together, Kelyn!

[Chris Chavez @ChrisChavez]

I've been blown away by the success and growth of the first two classes of The Magic Boost program.

We are are only getting started‼️

Here's our new directory to learn more about them + contact them for any projects or work for your brand/events/etc. ⤵️
https://t.co/LiM40Mi8xr

[Chris Chavez @ChrisChavez]

This month, we celebrate 2️⃣ years of The Magic Boost ✨

Our vision is a track and field media landscape where those covering the sport more fully reflect and resemble the athletes competing in the stadium: youthful, diverse, and innovative.

Learn more ⤵️ https://t.co/xMHXdTSJn5

[Keith Peters @MixedZoneOG]

@McKirdyTrained @usatf Confusing, yes. Misleading, probably. You’re experiencing different points of view between me, the conservative PR guy, and our elite athlete coordinator, who remains hopeful that Woody will show up.

[Keith Peters @MixedZoneOG]

@RJMCN Nice work,RJ, wish they were still playing!