mohammed mustapha

Dad | Tech Entrepreneur | IT Professional | Tech & Business Enthusiast

[mohammed mustapha @Moh_Mustapha]

@markessien From my experience, public sector isn’t a startup pitch deck 😄 People expected him to fix broadband, banditry, NIPOST, data prices and unemployment overnight. Meanwhile, he’s probably still looking for the 1994 file under someone’s pillow 😅

[Geekay @gkbalogs]

In the last 15+ years, I’ve had more than 50 staff try to copy our business, join competitors, or take customers directly from under us, all in the name of “I can do it” or “na we dey do all the work… is it not just juice, parfaits and salads?” Unsurprisingly, most of them fizzled out before they started.

Not because they couldn’t replicate the product, some even used the same suppliers, and had the techincal know-how, but because they didn’t understand the business of building a business. They saw the surface, not the structure behind it.

People often ask me, “How do I protect my recipe?”
My response is usually: you mean watermelon and pineapple juice? There’s a lot more to building a business than the product. Yes, product matters, but it’s only one piece. In many cases, nailing consistency beats having “superior” quality. The ability to deliver the same experience, every single time, across locations, teams, and over time, is where the real work is.

And that’s why, for me, one of the most unserious things you can say as a business owner is: “I don’t want people to steal my idea.” Because ideas are a small part of your success. Anyone can come up with an idea, not everyone can execute.

Another common myth is that you must have a protectable IP or some special “secret sauce” to win., (i don't know why cake people liek to think they have one secrest recipe... 😂😂). It rarely works that way in reality. Yes, where there are clear grounds for protection, take it seriously. Protect what’s worth protecting. But don’t get stuck thinking you need IP to make it big. You don’t.

What you need is the ability to build, and keep building, long after the “idea” phase is over.

Instead ask yourself these serious questions:

- How do I distribute this product at scale?
- How do I systemise operations, so the business runs well?
- How do I build a high performance culture where people take ownership and standards don’t drop?
- How do I keep my brand top of mind in a crowded market?
- How do I acquire customers predictably and keep them coming back?
- How do I manage my finances properly, so I don’t run out of money?

This my friend is where the real work is.

These are what separates a good idea from a sustainable business.

[mohammed mustapha @Moh_Mustapha]

@gkbalogs "understand the business of building a business. They saw the surface, not the structure behind it." This right here is the killer punch

[mohammed mustapha @Moh_Mustapha]

@trueNija master class in pitching

[mohammed mustapha @Moh_Mustapha]

@YourCFOGuy Send

[mohammed mustapha @Moh_Mustapha]

@SirJarus Power of leverage

[mohammed mustapha @Moh_Mustapha]

@jeffphilips1 To be fair to the guy he said public so private is exempted🤣

[mohammed mustapha @Moh_Mustapha]

@abbaaliyu_ @TheREANigeria @federal_power Congratulations Abba on your confirmation! Nigeria is blessed to have you in this role. Wishing you success as you continue to drive impactful change. God bless Nigeria! 🇳🇬

[mohammed mustapha @Moh_Mustapha]

@olumidecapital deepseek shot and hit cupid badly

[mohammed mustapha @Moh_Mustapha]

@mrlurvy Tapped it and I became wiser😀

[mohammed mustapha @Moh_Mustapha]

@AminuDalhat Nigeria is a relationship market

[mohammed mustapha @Moh_Mustapha]

@FinPlanKaluAja1 Absolutely

[mohammed mustapha @Moh_Mustapha]

@layiwasabi 🤣

[mohammed mustapha @Moh_Mustapha]

@docneto Reminds me of when in 2019 US embassy specifically asked for a shuttle bus to be provided for this and the response by the then FAAN MD, was that it had a plan to construct a short monorail, between the domestic and international terminals. It’s 2024 now no bus no rail😆

[mohammed mustapha @Moh_Mustapha]

@sentdefender Reports suggest the following were the subcontractors

[mohammed mustapha @Moh_Mustapha]

@docneto Haha

[mohammed mustapha @Moh_Mustapha]

@kakunwa @Imranmuhdz Thank you 🙏🏿 really appreciate the prayers and goodwill

[mohammed mustapha @Moh_Mustapha]

@muhd_nda @AminuDalhat @seunosewa Gaskiya kam😆

[mohammed mustapha @Moh_Mustapha]

@Mz_Tosyn ‘Our head of family’ don fall hand🤣🤣🤣