I've been studying fitness & nutrition for 9 years.
If I was 40 years old with 30+lbs to lose..
Here's everything I'd do to get my body back in 12 weeks:
We demand more from men than we do from women.
We demand that men risk their lives in order to protect and provide for women; we do NOT demand that women do this for men.
Historically, we offered men extra power and status in exchange for this.
Today we do not.