BREAKING: The Dealer Community strikes back. Following a unanimous vote of no confidence in Auto Trader, the Dealer Community has officially announced a groundbreaking advertising deal with @CarwowUK.
This is the shift the industry has been waiting for.
What you need to know👇
(The Action):
This isn't just talk. The migration has started.
Over the next month, a wave of dealers will be removing stock from Auto Trader to back this new partnership.
We are voting with our feet and our inventory. It’s time to take back control of our businesses. 🤝
(The Solution):
Enter the new deal with Carwow.
Designed by the industry needs, for the industry:
✅ Cost Savings: Fairer pricing that protects dealer margins.
✅ Flexibility: No rigid handcuffs—advertise on your terms.
✅ Transparency: You own the relationship with the buyer.
(The Problem)
The "Deal Builder" mandate and forced data grabs were the final straw.
Dealers have had enough of:
❌ Diminishing control over their own stock
❌ Barriers between them and the customer
❌ Spiraling costs for fewer qualified leads
The consensus is clear!