@AprilSixGlobal works with tech companies to refresh brands, campaigns, .coms & much more. We partnered w/ @ON24 to refresh their identity, create a sleek new website & deliver a fun, quirky campaign.
Read more: https://t.co/lwr4v1efXr
#WakeUpTheWebinar#Webinerd#TechMarketing
@AirCanada after a dozen delays, 2 aircraft mechanical failures, pilots needing to disembark due to too many hours logged and running out of baby supplies for our 7 month old baby, we still don’t have our checked bag. Any update? The silence across the board has been frustrating.
@Uber_Support I was charged $43 for a ride that was quoted at $28. I'm just getting back to riding w/ Uber & it looks like although I was quoted a certain amount, the fee nearly doubles when time+distance are taken calculated. Why would that not have been included in the quote?
In 1950, @stanthonysf made a pledge to support its community. In 2016, April Six vowed to do the same. Read the blog to learn how April Six and St. Anthony’s partner to create moments that matter, moments inspired by hope, when we all need it most. https://t.co/2KSTe8H4Wj
@CB2 I’ve been on hold for 2 hours, tried the text service twice and haven’t gotten in touch with anyone. Now the customer service line isn’t working. I’m trying to make a purchase and have a question re shipping. Can someone get back to me today? #frustrated
2 things about this piece: 1) Really interesting to see how the workplace will evolve to combat the transmission of viruses; 2) The design of this article is a lot of fun - a great digital storytelling piece #COVIDworkplace#backtoworksafely
https://t.co/SJldA0Qacj
As announcements are being made by the likes of Facebook & Zillow that WFH will be accepted as a new long-term normal, entire ecosystems of restaurants, bars and services are considering the impact on their future. #Covidimpact#Downtownseattle
https://t.co/33p00fAFrv
With a decrease in marketing budgets, where do you spend your money in a COVID world? The one area everyone is agreeing on is the need to refocus on the company website. Now, more than ever, your website needs to work hard for you.
#covidmarketing
https://t.co/O2D61nVLPf
Wow. So impressive. This sets the bar for how to manage lay-offs, business challenges & strategy shifts in big business. Kudos to @Airbnb for leading with compassion & well thought-out transparency.
#COVID19
https://t.co/wZeU1sD4a8
A good, short @Adweek read on how our new normal is impacting #b2bmarketing & positioning: "...we’re likely to see a greater emphasis on the emotional value of products and services, as opposed to pure function." #covid19marketing
https://t.co/dXd7TTVn4l
I find myself wondering how work is going to change when COVID-19 is under control. When it comes to #flexibleworking , Zenefits has released a fact-filled + use case report on how to do it right. Really great read for #corporateleaders. https://t.co/gdtD16CLQZ
As we, in #B2BMarketing begin adjusting to the reality that events can't be relied on for lead gen, we turn to #ABM to pick up the slack. I've been talking to our clients about how to re-focus on digital 1-to-1 strategies & found this article helpful:
https://t.co/bLjqsJVYp7
Our San Francisco office is hiring a marketing intern - message me if you're interested in joining out fab team in SF!
https://t.co/fbXOg4wv2a
#AgencyLife
Intent Marketing: The magic of giving people what they want, when they want it. It's never been so exciting to be in this industry! Here's a good article with the basics of what you need to know.
#intentmarketing#demandgen#agencylife
https://t.co/vkJKDxFETc
2020 #DigitalTrends: Voice #SEO is becoming increasingly important w/ 30% of all search queries being executed without a screen. Speech patterns are unique & as digital assistants become smarter/more prevalent, #voiceSEO needs to be top of mind.
https://t.co/MDcqazp0gm
How does your organization's #ABMstrategy measure up? This years @DG_Report ABM Benchmark Survey results will help guide your 2020 approach to #ABM.
#DemandGen
https://t.co/IED4MhEjtq
A colleague shared this article on the transition of advertising from being an art to a science. A great piece on the future of digital advertising. #digital#advertising
https://t.co/MZT233m9L7