N.

Head of Marketing & Comms @merkl_xyz | @Ledger mafia

[Merkl @merkl_xyz]

A new way to lend USDC just landed in the @Coinbase app, with rewards distributed through Merkl.

Coinbase users can now earn more on their USDC, lent against dynamic collateral like @Ethena USDe.

Powered by @Morpho, curated by @SteakhouseFi 👇🏼

[Merkl @merkl_xyz]

Merkl handles a lot of complexity so our clients and users don't have to. But the mechanics under the hood aren't always obvious.

So we broke it down into 5️⃣ steps, from a company configuring a campaign to a user claiming. In between, Merkl's smart contracts and the Merkl Engine handle the computation and distribution onchain.

One diagram, the full picture.

[Merkl @merkl_xyz]

Where @Morpho, @SentoraHQ and @tempo show up, Merkl is never far 👀

Proud to have worked on the @deel stablecoin wallet, bringing onchain finance into the world of fintechs and payments. More coming to the Merkl App.

[N. @N_Cprl]

@JayMarWeb3 @TesseraDao @aave @Web3Automated @0xfluid @merkl_xyz Merkle trees and @merkl_xyz are not the same thing. One is a generic cryptographic concept, the other is a company. Worth keeping them apart to avoid confusion.

[N. @N_Cprl]

@merkl_xyz @Trezor @Morpho @SteakhouseFi When @Ledger? @JfRochet

[Merkl @merkl_xyz]

2M+ @Trezor users can now earn yield on their USDC and USDT without leaving Trezor Suite.

Vaults powered by @Morpho, curated by @SteakhouseFi, with an extra $MORPHO reward boost distributed through Merkl.

[Merkl @merkl_xyz]

First incentive campaigns on Aave V4 are now live, powered by Merkl 🎉

Supply @fraxfinance frxUSD or @global_dollar USDG to @aave on Ethereum and earn rewards.

[Merkl @merkl_xyz]

Protocols are paying extra rewards on top of native DeFi yield 🌱

Merkl distributes them to your wallet
→ All major DeFi protocols
→ 500+ live opportunities
→ 60+ chains

Start earning more: https://t.co/cJzxoL3BZG

[Merkl @merkl_xyz]

Incentives are the strongest growth lever in DeFi.

The best campaigns generate growth that outlasts the rewards.

The difference isn't a bigger budget. It's better design.

Our new guide on campaign best practices ⤵︎
https://t.co/mNfMa957CQ

[N. @N_Cprl]

Stable yield for users.
Zero overspend for protocols.

[Merkl @merkl_xyz]

"Target Total APR" on Merkl, explained 🎯

The protocol sets a guaranteed APR. Merkl tops up the gap when native yield falls short, and pays nothing when it doesn't.

Example: 8% target on a lending market.
→ Native 12% (bull): Merkl pays 0%. You earn 12%.
→ Native 2% (bear): Merkl pays 6%. You earn 8%.

Predictable yield for users. Efficient spend for protocols.

Smarter incentives, by design.

[Merkl @merkl_xyz]

Protocols are paying extra rewards on top of native DeFi yield 🌱

Merkl distributes them to your wallet.

→ All major DeFi protocols
→ 700+ live opportunities
→ 60+ chains

[N. @N_Cprl]

@jrwhale @merkl_xyz @solana @merkl_xyz will be on @solana soon 👀

[Merkl @merkl_xyz]

A new chapter for Merkl 🎉

Merkl now supports non-EVM chains, starting with @StellarOrg. Any protocol on Stellar can now launch reward campaigns in minutes.

The incentive layer for every chain.

[N. @N_Cprl]

That's what @merkl_xyz is: the reward layer of DeFi.

Native yield from the protocol. Extra rewards from Merkl. Same position, more yield

[Merkl @merkl_xyz]

Two new features in the Merkl App 👇🏼

- APR breakdown: every APR now shows the split between native protocol yield and Merkl rewards

- Time left: each opportunity shows exactly when Merkl rewards end

Compare opportunities faster, and see exactly how much extra yield Merkl adds on top!

[Merkl @merkl_xyz]

Hot rewards opportunities on Merkl this week 🔥

→ AUSD and WMON rewards when depositing in @Neutrl Ecosystem Vault on @AccountableData on @monad (7% base + 2% rewards)

→ WPLUME and nOPAL rewards when supplying to the @Re7Labs vault on @mystic_finance on @plumenetwork (1% base + 9% rewards)

→ USDC rewards when supplying to the @SteakhouseFi @infiniFi vault on @Morpho (5% base + 2% rewards)

APR, TVL & daily rewards in comments ⤵︎

[Merkl @merkl_xyz]

Don't know where to start with incentives?

Our new Guides section is for you. Setup walkthroughs, optimization tips, and best practices on budget sizing, LP retention, and more.

Built from 60,000 campaigns across 250 teams.

https://t.co/ifW0lBETy3 ⤵︎

[Merkl @merkl_xyz]

March recap is live 🗓️

Merkl Pay, gas rebate campaigns, stable APY campaigns, token vesting, EthCC[9], and more.

https://t.co/8Y4XpGJaqa

[N. @N_Cprl]

@merkl_xyz Best merch for @gregory_raymond

[Merkl @merkl_xyz]

EthCC[9] is a wrap.

Thanks to everyone who came to chat at our booth, attended our talks, and took the time to connect IRL.

Let's keep the conversation going on TG, Slack, or LinkedIn!

[N. @N_Cprl]

@Chrisrevault @Ledger @Kiln_finance @Meria_Finance @KaikoData You can remove @AngleProtocol and add @merkl_xyz