NewzSocial

Outbound Social Media Marketing: Reach a wider audience using employee advocacy. NewzSocial is a marketing campaign platform for outbound social media.

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54% of U.S. consumers planned to shop online this holiday season, and as a result social media is providing a way for consumers to search for gift ideas but also to make purchases https://t.co/p5gmkHBlRV

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Engage Social CEO, @AnandJag is featured in the RICE University alumni Entrepreneur and Innovator site. Also significant is that his other alma mater, IIT Kanpur just signed a collaboration agreement with Rice to establish the IITK-Rice center. https://t.co/6RHHfk1GP6

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Politicians are officially exempt from both hate speech rules and fact checking. So much for complaints about ‘fake news’. As long as Facebook sees a "public interest value of the piece of speech". Ads must still meet community standards. #EngageSocial https://t.co/0RhoHLil1q

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Facebook’s “Off-Facebook Activity” collects data about your website visits, app usage and shopping cart usage. You were told you could delete it, but really you can only unlink it. Your activity is still tracked & continues to help FB. #Engage.Social https://t.co/CG3GAIOK3E

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Social media influencers are taking advantage of LinkedIn’s recent push into original and live video. They are building followers and post views with little competition. Businesses need to do the same. #EngageSocial https://t.co/l7LksiaiJB

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Paid social influencers can lose their cachet of authenticity, and with it their audience’s trust. In contrast, regular users might be simply recommending a product they enjoy. #EngageSocial https://t.co/A2vyybXZm0

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Users have been getting social media for free, not! The Dashboard Act wants the SEC to develop methodologies for calculating data value from users. Businesses will need to report the methodologies that reflect different uses of data. #EngageSocial https://t.co/UKItCb9yCD

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Is it fair to break up big Tech companies just because they have become successful. Facebook’s first General Counsel, Chris Kelly says it’ll be hard to prove an antitrust case. Has Facebook become the dart board for privacy complaints? #EngageSocial https://t.co/7O95QR5LzL

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The $110 billion of Ad spending on digital is dominated by the Facebook Google duopoly. Google has 38% and Facebook 22%. It is not good for democracy as this dominance chokes revenues from local and regional news that monitor gov spending. https://t.co/cISCdPU72b

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A good social influencer will work to create relationships through authenticity and build their online community with trust. Don’t look for influencers from agencies or websites. You can find these ‘nano’ influencers in your audience. #EngageSocial https://t.co/DzCghy4yaH

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Facebook’s refusal to pull a doctored video highlights how the internet now threatens truth instead of spreading it. Once a video is flagged, the feed demotes the posts and reduces its spread. #EngageSocial https://t.co/ASyWJhBlx2

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Don’t sell, become a thought leader. Have a steady drumbeat of content amplified through your in house social influencers. Your product pitches will have a better impact this way. Social is a long term game. #EngageSocial https://t.co/WZOEmJ1TZI

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Facebook recognized early that third-party app developers could help make the social network more interesting and addicting. Apps had access a slew of data from users. #EngageSocial https://t.co/IG3JF4MXtO

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Facebook had become a capricious, godlike force in the lives of news organizations; it fed them about a third of their referral traffic while devouring a greater and greater share of the advertising revenue. Rules changed again in 2018. #EngageSocial https://t.co/1rw21Y2JMY

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Vox populi sentiment is that social media does more to spread lies and falsehoods, and less to spread news and information. Yet seven in 10 Americans say they use social media at least once a day.Publishers should build trust & credibility. https://t.co/UULUav5aeY

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Internet companies should be accountable for enforcing standards on harmful content. If they give everyone a voice, they also need to make listeners feel safe with their service. Who is going to enforce the rules? #EngageSocial @Facebook https://t.co/sMqOxgrvb5

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Apple is trying to take the leadership on privacy and security. Apple’s edge is that it doesn’t sell targeted ads, and it doesn’t collect and distribute the massive amounts of personal data associated with that. #EngageSocial @Apple https://t.co/9ETL6NvM5h

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Is Facebook’s picot to privacy, a signal that the health of the News Feed has peaked. Was Zuckerberg’s memo last week a ‘burn the boats’ moment – a symbolic point of no return? #EngageSocial https://t.co/PrkBfVBUeo

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Is breaking up Big Tech a political ploy or does it makes sense. “Nice politics, wrong policies.” @EWarren claims that VCs are hesitant to fund companies that compete with Big Tech. #EngageSocial https://t.co/adrd0HXIBF

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Is this Facebook’s next business model – a privacy based and secure messaging platform. Businesses will use this to provide services and accept payments. The linchpin will be Facebook’s crypto currency. #EngageSocial https://t.co/v6hAuroKO1