nicholas loise

President Salesman, Entrepreneur, Marketer, Passionate about all things #Marketing #Sales, #growth #entrepreneurship I love helping business grow!

[Elon Musk @elonmusk]

Where will AI be in 1, 2 or 3 years?

[Goshawk Trades @GoshawkTrades]

i come back to this clip of Jim Simons every few months.

the man who built the most successful hedge fund in history sharing his guiding principles in life.

2 and a half minutes that will stick with you.

[Sales Historian @SalesHistorian]

I've been studying The Great Depression, and what sales was like back then. Salespeople lost their courage. In 1931, W.T. Grant encouraged salespeople to get their mojo back in this quote from Nation's Business magazine.
#saleshistory #greatdepression #salestips

[Jaynit @jaynitx]

This 1 hour lecture on "Startups" from Paul Graham will teach you more about building companies than a 2 year MBA from Harvard Business School.

Bookmark this & give it 1 hour today, no matter what. It's the most productive start you can give your week.

[Big Brain Business @BigBrainBizness]

Robert Herjavec on why your sales pitch doesn't matter as much as you think.

[Tim Ferriss @tferriss]

How to write an exceptional cold email.

@MichelleKhare

[Adam Grant @AdamMGrant]

The books you love are a window into your personality.

•Mystery & self-improvement attract conscientious people
•Sci-fi, psychology, philosophy draw open-minded people
•Memoir & horror appeal to neurotic people

Reading doesn't just shape our views. It reveals what we're like.

[Yasmine Khosrowshahi @yasminekho]

In 2012, marketing legend Philip Kotler gave a 1 hr masterclass on how marketing shapes economies, cultures & companies.

He broke down:
- Selling vs value creation
- How marketing creates jobs
- How perception shapes reality

13 lessons from Kotler every human being should know:

[Carl Weische @CarlWeische]

Revealed: Copywriting framework from $100M DTC brand

Last Tuesday I spent 5 hours carefully dissecting Performance Golf's advertorial.

Performance Golf is a US-based brand that did over $100M in revenue in 2025.

They have an incredibly strong marketing system, which we'll break down together in this post.

There's one mistake you must avoid from the start that most marketers and brand owners keep making with this type of funnel:

Marketers are so keen to sell product, that they completely miss the purpose of the PRE-sell page.

Here are the 3 most important conversion elements of the Pre-Sell Page:

1. Authority, trust, and curiosity above the fold to immediately hook the reader.

2. Use of listicles and storytelling to inform rather than directly sell.

3. Introduction of the unique mechanism and social proof long before the actual product is presented.

You inform first to build trust while simultaneously deepening the desire for the new solution.

That's why the product is only properly introduced after 50-60% of the advertorial.

At this point, prospects no longer question the new solution.

And when they land on your product page, they're no longer cold traffic.

They're hot and ready to buy.

You'll find the detailed video breakdown and access to the Miro Board, with the word-by-word copy breakdown in the comments:

[Jaynit @jaynitx]

Bill Ackman literally gave a 44-minute masterclass that explains money better than any business school:

[nicholas loise @NicholasLoise]

Just finished recording another incredible conversation on Riverside!
Can't wait to share it with you all, stay tuned.
https://t.co/U1W3C9Anc0 #RiversideFM

[Sales Historian @SalesHistorian]

1912 - “Salesmanship is the contact language of the world. It is the spark plug of business and the press agent of prosperity. It is the dynamic force that is responsible for keeping the factories going, labor employed, prosperous and happy.” James Samuel Knox

[The Winning Difference @thewinningdiff1]

“Most people don’t want be pushed that hard. They want to be pushed to their level of comfort. You need coaches that push you outside your comfort zone because that’s how you grow and that’s how you develop self confidence and self esteem. They push you to deal with failure,” Tom Brady
🎥 @dc_mma

[nicholas loise @NicholasLoise]

https://t.co/MYWHnMxS2k

[Ad Professor @The_AdProfessor]

24 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

24. When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', "I asked my lawyer to sue the editor for the question mark.”

[nicholas loise @NicholasLoise]

https://t.co/igENQrbj5C

[nicholas loise @NicholasLoise]

The latest episode of the Badass Leaders Podcast with Nicholas Loise is out now!

Check it out now!
YouTube: https://t.co/3WJRZvivob
Spotify: https://t.co/prxEMTkoF1
Apple: https://t.co/dFT048nGxo

[nicholas loise @NicholasLoise]

too good not to share- stories sell

[Codie Sanchez @Codie_Sanchez]

You will make 10x more money if you present ideas like this to your clients or leaders.

[Greg Berge @GregBerge]

Peyton Manning on Leadership.

"The best teams I played on, the best players practiced the hardest."

Winning for each other is contagious.

That’s what being a great teammate is all about.

🎥 Peyton Manning | Notre Dame Football