The race for #CTV’s finite premium inventory makes it even more important to be able to make decisions with speed.
Learn how #AI-powered solutions can help overcome common challenges in CTV advertising in this @adweek piece from @madhivetech:
https://t.co/pLcStcgdoJ
Why is diversity in your company great for business?
A great conversation between @SteveStoute and @GayleKing on the business of culture at #POSSIBLE2023.
.@elonmusk took the stage at #POSSIBLE2023 for an exclusive interview with @NBCUniversal's @lindayacc.
The @Twitter CEO answered questions on the social media platform’s latest enforcement philosophy, “Freedom of Speech, Not Reach”, building trust among advertisers, AI and more.
"Treating outsourced team members as internal staff is crucial for fostering collaboration and boosting morale, resulting in better outcomes."
- VP of Sales, @WorkReduce
For more valuable insights on #outsourcing, check out @raconteur's newest report: https://t.co/wDPyQOGq4v
Gain valuable insights into the power of #geotargeting from our Marketing lead, @ameliatran, in her latest @streetfightmag article.
Discover how this $10-$15B market segment drives results, despite Twitter's owner not fully grasping its potential.
https://t.co/erBserGY8Y
Marcus East, CDO @TMobile join us on #AdobeSummit main stage to share how @Adobe is helping with the un-carrier mission of putting the customer at the center of the experience. @AdobeExpCloud @creativecloud
We want to take a moment to recognize the amazing women on our team. They inspire us every day with their unwavering passion, talents, and dedication to excellence.
Advertising is undoubtedly complex, but they make it effortless with their exceptional skills and teamwork.
#IWD
🚨 #NowHiring: We're looking for a Media Analytics specialist with 3+ years of experience with:
• In-app analytics
• User acquisition
• Dashboard builds
100% remote. 40 hrs per week. Permanent opportunity.
Check out the role: https://t.co/73Hs0b1d2V
https://t.co/rLxttKgvNo
Speaking with @adage on the challenges of work-from-home and hybrid business models, Michael Haight of @workreduce on why agencies need to provide more intentional programming around training in a remote environment.
Learn more at: https://t.co/fiGiHxq69n #work#training
What’s clear is that as advertisers deepen their expertise and understanding of digital media, they will expect more transparency and higher standards of media execution both from their in-house teams and their agency partners.
@Forbes examines this: https://t.co/1HEAfDRwMG
With privacy restrictions tightening, agencies are faced with having to step up their privacy practices this year.
Story by @antoinettesiu. https://t.co/kxg66cdrmT
🦸♀️Discussed three ways marketers can be heroes of their customer data story at #IP2023 today:
1️⃣ apply functional capabilities for #martech planning
2️⃣ use self-directed engagement strategies
3️⃣ get on board with legal; privacy is a differentiator
@Merkle@adexchanger#RetailMedia lacking standardization on many fronts—one set of standards for onsite, one for offsite (also physical vs digital!). Brands need to readjust budgets & metrics to better understand retail media performance, and how it correlates to other channels. @adexchanger#IP2023
Investing in someone's potential rather than their past experiences can lead to a more diverse and dynamic team with a growth mindset.
@4As#4AsDecisions
Talent is everywhere, shift from the idea of hiring people based on what they have done in the past and think of what they can do in the future. #4AsDecisions
Today, we are proud to announce the official launch of EssenceMediacom! 🎉
Find out more about what this means for the future of our work, people and clients here: https://t.co/mf12E9ofhC
#emfoundersday