Growing marketing influence and John Lewis’s Christmas ad: Your Marketing Week
From how one marketing team grew its influence in an unlikely category to John Lewis releasing its Christmas campaigns, it’s been a busy week
https://t.co/ES23pCgd9u
So there was quiet SaaS IPO you may have missed — SEMRush, a tool your marketing dept likely uses to track your marketing site
Today, Semrush is quietly doing:
- $290,000,000 in ARR (!)
- strong NRR
- growing 24%, with
- $1.4 Billion market cap (<5x)
5 Interesting Learnings:
Are you struggling to figure out how to implement AI into your daily SEO tasks? 😣 You'll find plenty of tips to help you with that in @GoFishChris' new post: https://t.co/O1jYCSHmMJ
You can scale the creation of title tags and meta descriptions by connecting the ChatGPT API to Google Sheets.
Using this process, you could give a large site a baseline level of optimization in 30 minutes:
"The bar has been set – and we’re ready to smash it."
@jlpartnership's new creative agency @saatchiuk explains fresh approach.
https://t.co/2Af2YsMqON
#creative#adagency
There are many ways to prepare for any eventuality, and one of them is to literally prepare for all possible outcomes. But another one, and I'd say the more valuable — and useful — one is to become comfortable with the unknown.
More...
https://t.co/GAg7Wcxm4g
What do you say when a client wants to do an SEO post to rank for a highly competitive term, but only wants the post to be ~1,500 words? Is it possible?