Norman Wang - Founder @ Lead Oracle AI

Helping local businesses & agencies dominate Google Map Pack & AI search

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

I took the first weekend off in years, and revenue increased.

I'm currently spending the summer in Europe right now, and in Europe, I find myself working 16 hour days.

8 hours before my team comes online.
8 hours after my clients and team come online.

It's what internet money hustle culture always taught you.

We launched a big feature on the software, so I decided to take my first break on the weekend where I didn't open my laptop a single time.

The software kept running, new customers joined our platform, existing customers upgraded their plans.

It made me realize that 20% of our actions usually lead to 80% of the results.

When your mind isn't clear, and you're too deep in work, it's actually hard to step back and be creative with the direction in your company.

So now, my main motive as a founder is to work less, work more efficiently, and then disconnect to come up with bigger and brighter ideas.

In the beginning, there will be so much work, you simply need to put in the hours.

But as you grow, stepping back from the weed of things will actually benefit you.

So take a step back. And your company might grow faster than you would've imagined otherwise.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

This is hard part nobody talks about as a SaaS founder...

In the beginning, you're used to doing everything in the company.

Development work, sales, outbound, marketing, customer support, operations, finances, etc.

As you grow, you start hiring people specialized for those roles, but it's still hard to take your hands off the reins.

When I first brought in developers to lead development/project planning on Lead Oracle AI, I was constantly still in the weeds of the codebase.

I remember asking my development agency friends, and they told me I needed to let go of the reins.

I was so bogged down in the day-to-day that I told my development team, I will just be there on our daily standup to be kept in the loop instead of working in the codebase and shipping.

They agreed and took over.

Decisions started being made independently of me. Code was still shipping. Features were still being rolled out.

And I didn't even touch the codebase once.

As a technical founder, it's very easy to become nit-picky.

But at a certain point, you need to let go of the reins slowly and slowly and just simply let your team COOK.

If you're unable to do that, you need either:
1. Better training
2. Better team members that can work independently

Even if it takes 200 interviews to find that one A-player, it's worth it in the end.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

Now, if you're an agency, give me your email, so I can retarget you on all platforms and you eventually buy something from me after I give you enough value 🤣: https://t.co/VieUiVJ4kK

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

🚨 Focusing on one platform for advertising is the reason why your business sucks

The plumber runs Facebook ads for a month, gets busy, stops.

The agency owner posts on LinkedIn for 3 weeks, gets no traction, quits.

They're not failing because the platform doesn't work.

They're failing because one platform was never the strategy.

Your customer isn't on one platform. They're on all of them. And they buy from whoever they've seen the most.

Here's how the ecosystem funnel works in practice:

For a local contractor:

Homeowner googles "roofer near me" — your GBP shows up in the map pack. They check your reviews on Google, then Yelp.

They look you up on Facebook — you have recent posts and photos.

Your retargeting ad follows them to Instagram that evening.

By the time they call, they've seen you 5 times. You feel established.

For an agency owner:

Prospect watches your YouTube breakdown of a client case study.

Sees your LinkedIn post two days later.

Gets retargeted on Facebook.

Googles your name — your website ranks, your content shows up.

Gets a cold email that same week.

By the time they book a call, the sale is already half-closed.

The feeling you're trying to create is inevitability.

Every time they look for a solution to the problem you solve, your name is there.

This is not about being on every platform at once. It's about stacking platforms intentionally over time:

Month 1-3: Own your Google presence (GBP + website)
Month 4-6: Add one organic content channel
Month 7-9: Layer in paid retargeting to warm traffic
Month 10-12: Add outbound to reach people who never found you organically Just chad scale and setup every single platform this week.

Not only will this drive down your customer acquisition cost, but it will establish yourself as a brand and authority in the space.

By the end of the year you're impossible to ignore.

The businesses that win in 2026 — local or agency — aren't the ones with the biggest budget.

They're the ones that show up everywhere their customer looks.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

The only 3 ways to rank on Google Map Pack (white hat/legal) is this, SEOs are lying to you about the others or it's black hat.

1. Proximity

This is how close you are to a searcher.

Switching from a service area business to one with a physical address will 9 times of out 10 boost your rankings.

Google won't show you if you're 50 miles away from a searcher.

Imagine recommending a taco place that's 50 miles away.

2. Relevance

Does your Google Business Profile actually have what the searcher is looking for.

If a homeowner is looking for emergency plumbing, and your profile doesn't have it. Google won't show you.

3. Prominence

Are you a legitimate company that actually exists?

This can be done by getting listed on citations on different platforms, having a website, & getting more keyword friendly reviews (service + city in the reviews).

Everything else is bogus and likely to get you suspended on Google Business Profile.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

Beta agency owner: "OMGOMG AI IS THE NEXT BIG THING. I NEED TO START AI AUTOMATION AGENCY ASAPPP"

Chad agency owner: "Just do SEO for local businesses lol"

Data doesn't lie.

Don't know how? Use Lead Oracle AI to automate all of it for your clients.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

Easiest way to win in the agency game is simply DO MORE.

If your agency revenue isn't where you want it to be, it's a skill deficiency that can solved by volume.

Sending out 100 cold emails a day? Good, send out 1,000 cold emails a day

Spending $100/day on FB ads? Good, spend $1,000/day on FB ads.

Doing 10 cold calls a day? Good, do 100 cold calls a day.

Volume negates luck. If you TAM-ram your entire industry, there's no reason why you can't get to the place you want your business to go.

Of course something is going to break in the process (sales, fulfillment, etc).

But by never putting yourself in those uncomfortable situations where you're scrambling to figure things out, you will remain in the exact same spot month over month.

And then eventually, year after year.

So this is your takeaway, review your KPIs, check your CAC:LTV ratio, if you have a client acquisition method that's bringing you more clients month over month profitably - DOUBLE DOWN & SCALE.

You will be able to halve the time horizon it takes for you to achieve what you want to achieve.

And you'll become a better entrepreneur as a result.

Godspeed.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

Most agency owners think they have a lead generation problem.

They don't.

They have a retention problem they've been funding with new clients.

Here's the math that nobody wants to look at: if you're closing 3 new clients a month at $1,500 and losing 2, you're not growing — you're treading water.

Expensively.

With a full sales funnel running 24/7 to offset churn.

The agencies doing $80K–$100K/month are not closing twice as many deals as the ones stuck at $30K.

They're churning far less.

Their growth compounds because the base doesn't erode every quarter.

The fix is boring: productize the delivery so results are visible, communicate what's happening before clients ask, and lock in services that report automatically.

Nobody wants to hear "fix your retention" when they think the answer is "more leads."

Closing deals is sexy, fixing your retention isn't.

But it's what makes you more money.

You can't outrun a leaky bucket.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

📣 There's one metric that every self-funded business needs to know.

That metric is pay back period - how long does it take for you to get paid after spending the cost to acquire a new paid customer.

I run a SaaS company where the industry average pay back period is 12-18 months.

Meaning that I'm losing money for 1 to 1.5 years before getting my investment back to acquire that new paid client.

I don't know about you, but I don't want to lose money for even 2 months without gaining my main principle back.

Our average return on ad spend is 2.5x to 4x on the frontend off the rip.

How am I doing this you may ask?

Here is how:

1. Sell longer term packages via sales team (yes, I know what you're thinking. It's harder to sell, but there's no way you can be profitable in a competitive market on FB ads unless you're doing this)

2. Increase the perception of value to increase the whole initial cart value. Instead of just getting the software/agency service, throw in free stuff that increases the perception of value, so you can charge more.

3. Get referrals ASAP. Throw in a free thing only if they're able to add you to a group chat with 3 other friends and letting them know of your service/product.

4. Check in calls to upsell. Have a call after a first win to upgrade a monthly package to a yearly package.

Don't get caught in the VC psyop.

You don't need a business loan.

You don't need venture capital or angel investor (for most businesses unless you're building massive data centers or something) to begin.

Find a way to pull cash forward. That cash is your lifeline.

If you can't figure it out and other competitors are figuring it out, it's a skill issue not a money problem.

Stop coping, and be better.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

https://t.co/2BkfEw2cjj

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

🚨 PSA: If your marketing is so good, you don't even need sales calls for your agency

What a lot of people don't realize is that marketing is 80% of the battle when it comes to running a business.

The reason why you need sales calls is because your marketing isn't good enough.

Think about how Hormozi did a $100m launch WITHOUT a sales call. It was just a webinar telling businesses about his offer. One to many style.

If your marketing was so dialed in, you can run direct to cart and leads can self-checkout.

Good marketing will make an average closer exceptional.
Bad marketing will make an exceptional closer average.

Agencies are good operators, but the best paid media buyers are affiliates and eCom.

As a result, to hone in my marketing skills, I always study eCom and affiliates.

People buy your agency services based on 5 layers.

The 5 Layers (Iceberg Model):
1. Conscious thoughts — what they're actively thinking (Robert Collier's "join the conversation")
2. Emotions — how they feel (Ogilvy: "buy on emotion, justify with logic")
3. Belief system — what they believe is true about their situation
4. Identity — who they see themselves as
5. Level of consciousness — their state of being (deepest possible lever)

The deeper you go, the easier the sale becomes.

Think about what makes a therapist effective, they ask questions like:

"How did that make you feel?"
"Why do you think you took that action instead of XYZ?"

Because as you go deeper, it digs into the buyer's subconscious.

No matter how logical a buyer is, they first act on emotions and uses logic to justify it.

Once you're in a couple layers deep, lay down closes are more prevalent and that takes your ad campaigns from unprofitable to 4-5x ROAS on the frontend.

If you’re able to:
1. Build automated client acquisition systems
2. Understand human psychology at the biological level

You will have so much money you don’t know what to do with.

So study eCom for marketing, study affiliates for client acquisition, info products for operations, SaaS for product, accountants for financial modeling/KPI tracking.

Agency owners are decent at everything, but not the best in any field.

To become great, you study the greats of each sector.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

@realZacRepinski Budapest maxxing, let’s gooo

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

it's time to start getting more aggressive with what you want out of life

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

@thetrickytrade Living in budapest for a whole summer in my early 20s changed the trajectory of my life, highly recommend

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

@cormachayden_ lifemaxxing

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

sometimes you just gotta retardmaxxing and keep it simple

[James Shields @scaling_shields]

met a woman in marbella making $68,000/month replying to google reviews

not writing them
not getting them

replying to them

"thank you for your kind words we appreciate your feedback"

340 times a month

340 property management clients paying her $200/month each

to type slightly different versions of "thanks for the review"

no ads, website, content or personal brand

she sends one cold email:

"you have 50 google reviews and havent replied to a single one. every unanswered review costs you roughly 9% of potential tenants. want me to handle all your review responses for $200/month?"

thats the pitch

thats the whole business

one stat that scares property managers turned into $68K/month

she hired 2 VAs in the philippines at $600/month each to do the actual replies

total overhead: $1,200

net profit: $66,800/month

from replying to google reviews

heres why nobody competes with her:

the task is so boring that nobody thinks its a business

no one wakes up and says "i want to build a company that replies to google reviews"

but every property manager knows they should reply and never does because its low priority and tedious

$200/month is nothing to a company collecting $50-200K in rent

but unanswered reviews silently eating their occupancy rate is a real problem

she didnt sell a service but the removal of a task they were too busy to do themselves

at a price so low that saying no felt dumb

and the churn is almost zero because who cancels a $200/month service that runs itself

the formula:

- find a boring recurring task every business in one niche ignores
- prove it costs them money to ignore it
- charge so little the decision is automatic
- deliver with cheap labour so margins stay above 90%
- stack hundreds of clients because nobody cancels

same formula that built the $2.4M/year dentist compliance business

same formula running the $3.1M portable toilet empire

the most profitable businesses are always the ones nobody wants to brag about

stop building things that sound cool on twitter

start finding the boring task nobody will do for the wealthy customer who will gladly pay to never think about it again

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

@graemelamperson failed society

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

6/ The math: $50/day → $450 CAC → profitable month 1. Most people won't believe this until they run it. Run it. The system works. The only question is how fast you're willing to feed it.

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

Took me 2 years and six figures in programs to figure this out. Here's the whole system in 6 tweets. 🧵

[Norman Wang - Founder @ Lead Oracle AI @NormanWangTech]

5/ The intro offer unlocks everything. A buyer is worth 10x a cold lead. We sell a yearly AI SEO plan upfront. That one transaction builds trust, creates a relationship, and makes the upsell to a growth partnership 10x easier.