We're used to legacy media, organic seo, etc. Moving away from it. New to high churn paid ads, tiktok ugc, etc. Hired agencies off X, they sucked, learning solo now.
Best communities/mentors to learn 'dropship' style tactics? Discord, tele, etc.
Focus on FB/GA media buying, creative strategy, offer creation. No TT shop, no BH, no clothing drop stores.
cc:
@lucawashenko@mattepstein@tuncscalingads@JimmyFarley00@AnthonyEclipse
@aliecompro
@Lucaecom@chircles
Apologies, late reply - dealing with cali fire ripple-effects.
Had a successful 1 sku campaign at 2.5+ roas on max cvr all broad match, $60 AOV (I know). Agency came in to scale. Unskilled AM added account-level negatives, caught one of our profitable words, we didn't see it. Killed roas. Fired AM, brought new one in.
Separated TOF/MOF (MOF was sku keywords), added 2 diff bidding strats for TOF, added 2 Pmax (shopping never worked). MOF flopped (previously highest converting keywords).
Every time we tweak troas/budget, unable to scale, cpa hits a ceiling. Tested offers, angles, etc, no luck. FB too many issues. Experienced aff team came into same sku and dominated with uber-high cpc's, further screwed bottom line.
We own a holdco, focusing smaller brand, never had so much trouble with one. Looking to convert inventory to cash and launch new custom SKU.
Ideally looking for a good site/community/resource to get good 1-on-1 account-specific help to do it ourselves (too burned by agencies) but seems hard to find.
@SAMHABIBI_ is another scammer on Twitter. I paid $50 for a scheduled consulting call. He cancels the first one without notice and doesn’t show up for the second call. Absolute scam, no respect for people's time and money.