OgilvyAdvVideo

News and ideas from an #Ogilvy video and content warrior. Follow @Justineherz for even more.

[OgilvyAdvVideo @OgilvyAdvVideo]

July 26: Join Ogilvy's Head of Digital-USA, @robertjohndavis, for a discussion on OTT, TV, web video and our latest paper "Cordless: The Radical Redefinition of Television" which is available as a PDF at: https://t.co/H2rG5NWZsO https://t.co/qQhtW5Tkt8

[Ogilvy Consulting @OgilvyConsult]

With disruptors of #video content popping up left and right – what's in the horizon for the Television business? Don't miss the #webinar with @robertjohndavis this week: https://t.co/qI8t8HPZs3

[YouTube for Business @YTforBusiness]

Ready for a great night at #Brandcast! Follow along here for updates throughout the entire show.

[OgilvyAdvVideo @OgilvyAdvVideo]

Transformation is a process. Congrats to @Ogilvy and all those involved, including our own @robertjohndavis for being named Head of Digital. Onward and upward! https://t.co/mXUaxyHuq7

[ADWEEK @Adweek]

Ogilvy unveils 'USA 2.0' restructuring plan, promises to close gender pay gap: https://t.co/63okbOWmHa

[OgilvyAdvVideo @OgilvyAdvVideo]

“Coherence”or drawing lines in the sand? https://t.co/EIXPWZTUCj

[ADWEEK @Adweek]

These industry leaders want to bring 'coherence' to content marketing: https://t.co/oK5QsJCXBA

[OgilvyAdvVideo @OgilvyAdvVideo]

Marketers are already using AI for personalization and campaign optimization, but others say it has a long way to go. https://t.co/dFmAtPu6ze

[OgilvyAdvVideo @OgilvyAdvVideo]

With the recent scandals surrounding Facebook, is Zuckerberg and company banking on Instagram?
https://t.co/XX9VLfE3bR

[OgilvyAdvVideo @OgilvyAdvVideo]

Apple dips their toe in music video streaming. Is this the beginning of their future as a video streaming service?
https://t.co/xPxL3BTieq

[OgilvyAdvVideo @OgilvyAdvVideo]

Many brands have come to realize quality counts more than quantity when it comes to influencer marketing. The majority of brands now work with less than 25 influencers and most have under 100,000 followers. #IRM @Digiday https://t.co/d06d7FFkUR

[OgilvyAdvVideo @OgilvyAdvVideo]

Does the future of retail rely on martech to attract the short attention spans of Gen Z? Read on for more.
https://t.co/0k8Ft3MuGf

[OgilvyAdvVideo @OgilvyAdvVideo]

What we've all been waiting for! @Linkedin officially rolls out Video for Sponsored Content, their newest native video advertising offering.

https://t.co/Fq7kcFgygn

[OgilvyAdvVideo @OgilvyAdvVideo]

Very interesting to see what's going on with the tech companies right now. With users deleting Facebook bc of privacy concerns and now celebrities leaving Snapchat, it's got to make you wonder, what's next? https://t.co/Vo8JzgA4zN

[Tubefilter @tubefilter]

.@ChrissyTeigen is the third celebrity in a month to publicly proclaim her disdain for Snapchat. https://t.co/xr3c32c3zo

[OgilvyAdvVideo @OgilvyAdvVideo]

Thank you to the @Shareablee team for coming to present their awesome tool with our team!

[OgilvyAdvVideo @OgilvyAdvVideo]

Is Will Smith the next DJ Khaled of influencer marketing? In just 3 months, he's gained 16m Instagram followers and 1m YouTube subscribers! https://t.co/l9QO1KcjO3

[OgilvyAdvVideo @OgilvyAdvVideo]

Video views on pancake art rose 84% in Q4 2017. Find out what the heck this is and other online video trends in this trend report from @TubularLab.

https://t.co/XHhYiHoTJ1 https://t.co/MdZ8qjaKu4

[Tubular Labs @TubularLabs]

In our brand new 'State of Online Video Q1 2018' report, we take an in-depth look at the benchmarking and metrics that matter to you and your short-form video strategy - download today! #onlinevideo https://t.co/TcPnHnkqMd

[Justine H @justineherz]

How the success of Black Panther translated to brand integrations, online videos and UGC. @tubularinsights discects it here. https://t.co/RsigxKn67G

[OgilvyAdvVideo @OgilvyAdvVideo]

#deletefacebook has been trending for days. What will it take for the tech company to regain users' trust? https://t.co/AYmMyFWUM7

[OgilvyAdvVideo @OgilvyAdvVideo]

.@Google has committed $300m to the Google News Initiative, which will combat fake news & help publishers make money. https://t.co/E9f32UZcSU

[OgilvyAdvVideo @OgilvyAdvVideo]

Target goes Photoshop free! https://t.co/2FK1EciVVu

[OgilvyAdvVideo @OgilvyAdvVideo]

.@marshallk of @sprinklr says, "true influencer campaigns identify, listen to and nurture the advocates and experts who are most important to your market." We couldn't agree more! (via @adweek)

https://t.co/JZ9jfJDOe2