Go into Google Search Console right now.
Filter your queries to INCLUDE your brand name. Note the clicks.
Now filter to EXCLUDE your brand name. Note the clicks.
Add them together.
They don't equal your total clicks. Not even close.
For most sites, you'll be missing 30-50% of your actual click data.
This isn't a bug. Google designed it this way.
Here's what's actually happening:
➡️ The chart at the top of GSC and the table below it are two completely different datasets
➡️ The chart includes clicks from "anonymised queries" the table doesn't
➡️ The moment you apply ANY query filter, those anonymised clicks vanish entirely
➡️ Google uses something called Bloom filters (a probabilistic data structure) that intentionally trades accuracy for speed
➡️ This is why filtering a specific page can sometimes show MORE clicks than the unfiltered view
Ahrefs studied 22 billion clicks across 887,534 GSC properties.
46.77% of all clicks had no query data attached.
Nearly half.
And with AI Overviews pushing people toward longer, more conversational queries that number is almost certainly higher now.
I wrote a full breakdown covering:
• Why your data is missing (5 distinct reasons)
• How Bloom filters create arithmetic that doesn't add up
• 5 exercises you can run in your own GSC right now
• What you can actually do about it
Link in the comments.
Try the brand filter test and drop your percentage gap below I bet most of you will be shocked.
https://t.co/n77VGkU6NH
i reverse-engineered dan koe's viral life reset post into 10 AI prompts.
not surface-level motivation. psychological excavation.
each one walks you through 5-8 phases of self-examination most people avoid their entire lives.
warning: these will make you uncomfortable.
that's the point 👇
"Import memory" -> Anthropic launches a tool to bring a user's preferences and context from other AI platforms to Claude via one copy-paste command, available on all paid plans https://t.co/XTkeUqI1WG
A Google patent describes the process of Google building custom AI-generated landing pages for when people click on search results, instead of going to your website https://t.co/Ak3ULvUdnv hat tip @glenngabe@NarwhalJosh@BrandonLazovic
R.I.P McKinsey.
You don’t need a $1,200/hr consultant anymore.
You can now run full competitive market analysis using Claude.
Here are the 10 prompts I use instead of hiring consultants:
This AI Ad Agent analyzes Meta + Google + Shopify + GA4 simultaneously...
(And it replaces 30+ hours of manual reporting with 60-second insights)
→ No more 30+ hours weekly building manual ad reports
→ No more data silos across Meta, Google, GA4, Shopify
→ No more guessing which creatives are actually winning
→ No more 3-hour RCAs when CAC randomly spikes
Just connect your ad accounts → autonomous performance analysis + reporting.
Here's how it works:
→ Multi-Platform Connection (Meta, Google, GA4, Shopify data pulled automatically)
→ Real-Time Monitoring (surfaces performance shifts before they become problems)
→ Creative Intelligence (AI watches your ads, explains why winners perform)
→ Root Cause Analysis (answers "Why did CAC spike?" in 60 seconds)
→ Auto-Generated Reports (client-ready deliverables scheduled weekly/monthly)
Built for agencies running infrastructure, not just campaigns.
Runs 24/7 without manual work.
60-second insights vs 30-hour reporting weeks.
Plus: Free Winning Ads Creative Playbook
Proven patterns from top-performing brands
High-converting hooks and formats
Visual examples + swipeable angles
Want free access to GoMarble AI + the playbook?
Like + comment "GOMARBLE" + repost, and I'll DM you access.
(must be following)