Optidge

Optidge Internet Marketing Consulting and Services - Bridging the Gap Between Businesses and Prospects

[Optidge @Optidge]

Eight finalist nominations. Seven clients. Seven industries. This year’s @amahouston Crystal Award recognition reflects something we care deeply about at Optidge: building strategies around the businesses behind them, not repeating the same formula.

https://t.co/aL6SGmqCdP

#am

[Optidge @Optidge]

This month we’re celebrating Marie Heilborn, our Paid Social Analyst, on her 4-year Optidge anniversary.

Grateful to have her on the team, and looking forward to what comes next!

#workanniversary #thankyou #teamhighlight #optidge

[Optidge @Optidge]

This year, Optidge was named a finalist for 8 @amahouston Crystal Awards across 7 clients, 7 industries, and multiple marketing disciplines, from paid media and SEO to video and integrated campaigns.

Tune in Wednesday for the full recap!

#optidge #AMAHouston #crystalawards

[Optidge @Optidge]

In this week’s Digital Marketing Mentor Podcast, we’re joined again by Purna Virji for a conversation with Danny about executive content in an AI-first world, and how LLMs can be used in a practical way to sharpen leadership voice rather than dilute it.

https://t.co/XjMgm9qyIr

[Optidge @Optidge]

Some campaigns just change performance, but this one changed how a business sees performance entirely! We’re highlighting another @amahouston Crystal Awards finalist: SimplyHome.

#optidge #AMAHouston #crystalawards2026 #nominee

[Optidge @Optidge]

AI is changing how content gets made, but it’s also changing what people actually trust. In this episode of TDMM, we’re joined by Purna Virji, who returns for a second time with a lot more context & a new role as Applied AI Strategy Lead at LinkedIn.

🎙https://t.co/XjMgm9qyIr

[Optidge @Optidge]

This week on The Digital Marketing Mentor Podcast, we’re excited to welcome back fan-favorite Purna Virji.

It’s a thoughtful, practical conversation about what actually makes content feel authentic in a world full of noise. New episode drops Wednesday!

#optidge #TDMM

[Optidge @Optidge]

One of the easiest ways to lose leads? Assuming the tech is working. Our latest blog shares the PPC mistake that completely changed how we handle lead tracking, client visibility, and campaign QA today.

Learn more at https://t.co/8pgKZlS3Ub

#optidge #blog #learnmore #ppc

[Optidge @Optidge]

Most agencies talk about wins. This blog is about a mistake. In our latest post, Danny Gavin shares a real PPC failure involving lost leads, broken notifications, and the lessons that still shape how we manage campaigns today.

Read the full blog: https://t.co/8pgKZlS3Ub

#optid

[Optidge @Optidge]

Continuing our series highlighting the campaigns recognized as finalists in @amahouston’s Crystal Awards, we’re excited to spotlight @oasis_tile.

A good reminder that SEO isn’t just about rankings. It’s about helping the right customers find what they’re actually searching for.

[Optidge @Optidge]

Sometimes the campaign isn’t the problem. Sometimes the leads are there, and nobody’s getting them.

This week, we’re dropping a new blog about one of the biggest PPC mistakes we’ve made, what it taught us, and the systems we built afterward.

Keep an eye out this Wednesday! 👀

[Optidge @Optidge]

Introducing our Crystal Awards Spotlight series — highlighting the strategy, execution, and results behind Optidge’s @amahouston Crystal Awards submissions.

First up: FamilyTreeDNA, nominated for two Crystal Awards!

#crystalawards #AMAHouston #optidge #awardnominee

[Optidge @Optidge]

On the Digital Marketing Mentor Podcast, Danny and Sara dive into a real client story that anyone managing paid media budgets will recognize.

Tune in: https://t.co/5XkLleukhi

#podcast #newepisode #tunein #TDMM #optidge #paidmedia

[Optidge @Optidge]

Continuing our series highlighting the campaigns recognized as finalists in @amahouston Crystal Awards, we’re taking a closer look at Heartlinks ABA New Jersey.

#AMAHouston #crystalawards #paidmedia #awardnomination #optidge

[Optidge @Optidge]

Sara Reinhold joins Office Hours to share how the Optidge team helped @FamilyTreeDNA turn a stalled ad account into a record-performing quarter through smarter structure, cleaner conversion signals, and a strategy focused on long-term performance.

https://t.co/5XkLleukhi

[Optidge @Optidge]

This week on The Digital Marketing Mentor Podcast, Optidge’s Sara Reinhold shares a real-world case study filled with practical, experience-backed lessons from paid media.

Tune in Wednesday!

#optidge #TDMM #podcast #newepisode #droppingsoon

[Optidge @Optidge]

Your brand isn’t just defined by what you say about it. It’s shaped just as much by what others say when you’re not in the room. Reviews, mentions, conversations, even signals you might not expect… they all add up.

Read more: https://t.co/Uo6LPnBIUe

#blog #optidge #learnmore

[Optidge @Optidge]

We’re proud to share that Danny Gavin was recently featured by SE Ranking in their latest expert roundup on social media and LLM visibility. As AI continues to reshape search, it’s great to see Danny contributing to the conversation around how brands can build visibility.

[Optidge @Optidge]

Marketing is changing quickly, especially with AI in the mix. But one idea keeps coming up: it’s not just about moving faster, it’s about knowing what to do with the momentum.

It’s a practical, thoughtful look at where things are heading! Read more: https://t.co/Uo6LPnBIUe

#blo

[Optidge @Optidge]

Everyone’s talking about AI in paid media, but what actually drives results, and what just sounds impressive? Danny Gavin will be speaking at @smx in Boston on a panel exploring Agentic PPC: what’s real, what’s hype, and what’s next.

📍 June 5 | 9:00–9:30 AM ET