Personalization has been the north star of consumer tech for decades.
Products of the past have been built around social graphs, interests, and recorded behaviors.
But who we are is far deeper than that.
The next era of consumer products will be truly personal experiences with the full scope of our identities at their core.
Musically → TikTok is the best example
Musically had location and friends
TikTok took this and added interests
One extra identity signal led the product from $1B to $1T
The products that win in the next era of consumer are the ones that attain more identity data points than their competitors
> Agents that act with your relationships, profession, and communication style in mind
> Recruiting that matches beyond resume keywords into working style and culture fit
> E-commerce that recommends products based on income, values, and lifestyle
> Travel that builds itineraries around your pace, budget, and interests
> Dating that matches beyond surface-level preferences into beliefs, daily routine, and culture
Orbit’s Identity Graph makes this possible
a16z announced its first Growth Engineer fellows.
The inaugural class is stacked with talent leading growth at some of tech’s fastest-growing companies.
Some of the fellows you should know🧵👇
a16z announced its first Growth Engineer fellows.
The inaugural class is stacked with talent leading growth at some of tech’s fastest-growing companies.
Some of the fellows you should know🧵👇