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@glade1579857 The same thing happens on the trade side: one change order and the quote that went out Tuesday is wrong by Thursday. The shops that win send a revised number the same day, before the client starts shopping it around.
@mrelectricsj The panel-capacity question is coming up with every EV charger and heat pump now. A simple 'can my panel handle it?' checklist on your page would likely bring in more calls than 'reliable electrician.' People search the question, not the trade.
@iTempHVAC '24/7' is the line people test. Worth having someone call it at 10pm once a month to see what a customer actually hears. If it's a live person, say that in the post. Most shops can't.
@EcoHeatingCool1 Naming the actual part (inducer motor) is smart. That's what homeowners Google when the furnace clicks but won't light. A short 'symptoms we saw' line under each repair post turns these into search traffic.
@goswiftpro 'Steam coming off the outdoor unit' is a classic panic call. A 20-second video of normal defrost on your site probably saves a few needless after-hours calls a week.
@WhatItEarns That catch is the whole valuation. If every call rings the owner's cell, a buyer is buying a job, not a company. The first thing I'd check is whether the phone number and call history transfer with it.
@KNash56325 That 9% stings because those people were ready to hire. Cheapest fix I've seen: a same-day 'got your message, here's when I'll call' text, even if the real callback is tomorrow. Silence is what loses the job.
@synthesis1_f The question after that one: how many of those morning callbacks actually reach someone who hasn't already booked another company? In heating season, a no-heat call at 9pm usually isn't waiting until 8am.
@Breiter_Planet Commercial reviews are gold because there are so few of them. Worth answering it publicly and naming the scope (roof + electrical + solar). The next facilities manager searching will see exactly what you can coordinate.
@OneguardRoofing Love this. One small add: pull a line from a real review into the post and tag the town (Quincy, Medford, wherever). Neighbors trust neighbors more than they trust 'thank you' posts.
@JoeyNelson2022@ArvoPartner@Codie_Sanchez Love that. Photos plus a 3-line note beats a binder nobody opens. Same works in the office: write down what got promised to who, every day.
@TylerGriffin Ha. Safe bet is to text every past furnace customer the first cold week and offer a tune up. The ones who book early fill your slow days before the no heat calls start.
@MmadukaMichael Two years from phone notes to a shop with a crew is no small thing. The tired days are part of it. Good on you for stopping to look back.
@MmadukaMichael Every trade has one. A plumber who puts on shoe covers and leaves the floor cleaner than he found it. A roofer who runs a magnet sweep for nails. Small thing, people repeat it for you.
@MmadukaMichael 'Ask for what's easy for them' is the whole thing. Same for trades. Take the after photo with the customer and text it to them right there. Half will share it on their own.
@MmadukaMichael Love this. A discount you give too fast tells them the real price was padded. Hold the price and give them something extra instead, like a free add-on on the next visit. Costs you less and they still feel like a regular.
@NoRiskNoParty The real employee photos part gets slept on. People book with a face, not a logo. Speed gets you the first shot, but trust is what closes. Love that you're doing both.
@logansendle Bet one of them was 'do you know your numbers.' Most owners can't tell you their close rate or what a lead costs them. Just knowing that puts you ahead of most of your market.
@jamesonhaslam@Fish_wid_a_V This is why most guys blame the lead source when it's really the follow up. Same script, same follow up schedule, same visit every time. Then you can actually tell which source is worth the money.