"If something makes me feel something, that's when I start to understand it."
Rankin on why instinct drives creativity and taste.
Watch Film 1 of Taste Decoded at https://t.co/YiaLUatUcQ
More soon: AI, contrarians, the Queen's hands.
#TasteDecoded#Rankin#Ourglass
Photographer Rankin: "I go with my heart first, then my brain." Most wine drinkers do the opposite. Taste Decoded explores how taste worksโwith Rankin, Rory Sutherland, Charles Spence, Amelia Singer, Michael Sager & Tim Hayward. Taste liberation > wine education. Watch โ
Wine should not feel like an exam. Most retail: study, memorise, recite. Get it wrong, waste ยฃ40.
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Shortlisted for Specialist Online Drinks Retailer of the Year. 4.7 Trustpilot. Decanter Best Wine Club.
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@paulg Buckminster Fuller nailed it to when he said you donโt change a problematic model #, you create a new one and replace it. In the process tho you need to communicate the change using established terms.